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The GE Experienced Commercial Leadership Programme (ECLP)

General Electric’s Experienced Commercial Leadership Program represents a strong track allowing MBA graduates to become embedded in GE sales and marketing functions. The program consists of two years of experience spent in three rotational assignments, supporting some of GE’s core businesses. The segments supported by ECLP rotations can be seen here

While placement into a business depends on business needs, candidate preference is taken into account. This allows ECLP participants to shape their experience at GE and develop strong competencies across their chosen field. Because of GE’s global scope, geographic mobility is a key advantage for candidates. 

The ECLP focuses on sales and marketing roles. These may include:
 
Sales: Sales Force Effectiveness (SFE) implementation, business development, national account management, or sales operations management.
 
Marketing: Strategic marketing, market analysis, market segmentation, product management, new product introduction (NPI), brand management, or advertising.
 
The variety of business segments and engagements means that every ECLP experience will necessarily be specific to the candidate. However, GE provides world-class training and the ECLP program structure ensures that candidates emerge with the skills and competencies necessary to drive growth in the future.

Training and Evaluation

The ECLP is a development program, and as such includes comprehensive training and process to ensure that candidates receive the support necessary to thrive in their rotational roles. A minimum of six weeks of training throughout the program provides candidates with skills and processes to underpin their work. Specialized online tools and available classes are available to all program participants to further hone skills and capabilities. An ECLP participant has reviews every four months, consisting of self assessment and rotation assignment leader evaluations. In addition, ECLP is included in a company-wide GE talent assessment that occurs annually. 

Opportunities

GE considers the ECLP to be its flagship MBA talent-development program. Many alumni have gone on to prominent roles in the company, and the skills developed in the program are recognized around the world as a stamp of quality. Roughly half of ECLPs are based outside of the United States. GE emphasizes the global reach of the ECLP program, with presence in Africa, Australia, China, Europe, India, Japan, Korea, Latin America, the Middle East, the United States and ASEAN. As GE derives most of its revenue from customers outside of the United States, the company expects to increase the international representation in the ECLP program.

About GE

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General Electric (GE) is one of the largest companies in the world, headquartered in Fairfield, Connecticut in the United States. GE is primarily an engineering and manufacturing firm with a wide variety of product lines in the energy, avionics, electronics, and lighting industries to name just a few. The company earned over $144 billion in 2012 revenue, and operates around the world. GE has an enormous workforce of over 305,000 and a myriad of divisions, which allow professionals great flexibility to move around within the larger organization. As one of the largest and most innovative companies in the world, GE provides strong opportunities for MBAs looking to work in industry. GE operates in over 100 countries around the world and is a category leader in many industries.

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Any pinterest fans out there should definitely follow some of the weird and wonderful boards of GE...'pinning things that inspire them to build, power, move and cure the world'! 

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