Miiami Ad School is the most awarded advertising school in the world.
What's your role at the School?
I am the owner and managing director of the Miami Ad School Sydney.
What courses/ qualifications are offered for post-graduates?
Miami Ad School Sydney offers a vocational Diploma in Art Direction or Copy Writing which is designed to make them 'work-ready'. All classes are taught by working industry pros. Most Miami Ad School students already have a tertiary qualification.
Would you accept MBAs with a creative interest?
We accept students with any qualifications. They must, however, meet the entry criteria as the school is selective. For the Art Direction qualification in Sydney there are a number of steps to applying: completing an assignment such as designing a new video game concept, providing examples of your previous creative work, sharing your favorite YouTube link, writing two short essays, making a video, providing two letters of recommendation and completing an application form.
Phew. that's a lot of creativity before you even get onto the course! You can see the full application procedure for different campuses here.
There are 11 campuses around the world - why have you set up in Sydney?
I live in Sydney and have been working to get the school here for a number of years.
Do you think global advertising campaigns work or should advertising be tailored to each local market?
This depends entirely on the product or service and the target group. Some target groups are homogenous and the product appeal is similar the world over, eg Coca Cola. A global campaign can work very well for such a product. But global campaigns are often backed by a localised strategy, eg a launch event.
Give us some examples of the types of jobs students can hope to get after studying at the Miami Ad School
Miami Ad School graduates in Sydney are likely to find employment as junior Art Directors or junior Copy Writers. Other campuses offer additional courses, such as account planning and digital design, with the opportunity for careers in different parts of the advertising/ creative sector.
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