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IE Strategy Professor: My Favorite Case Study and CEO
The gently-spoken and charming Professor David Bach reveals his admiration for former BP...
The gently-spoken and charming Professor David Bach reveals his admiration for former BP boss John Browne, and tells us that he plays Devil's Advocate in the classroom. Bach also summaries one of his favorite business cases: the intriguing take-over battle involving Spanish Utilities firm Endesa - find out more in the video below!
For those of you interested in experiencing IE's interactive cases click here - a site listing IE's best multimedia business cases provided free of charge in the spirit of community learning. Careful - it's distracting - I clicked on for a quick glance and ended up immersed in the launch strategy for a diabetes medicine in Spain...
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I got an impression that his classes must be great fun. I can imagine that it would be really exciting that when his students discuss the BP case with him. Especially when he explains the tricks and politics..................
Yun Liu
I do agree with his opinion on J Brown! To me it makes us think about the power that CEOs have on their hands or seem not to have!
Benjamin Baillou
Really cool point about playing the Devil's Advocate in the classroom (or really anywhere for that matter). Couldn't agree more!
Joanna Ng
the professor teaches the CEO, but who teaches the professor?
Yibin Qiu