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Canadian business schools strive for Klout on Twitter
Canadian business schools, like their b-school counterparts globally, are enjoying a growing presence on social media venues such as Twitter to engage with students and alumni and to exchange...
member story
The Beedie School of Business at Simon Fraser University in Vancouver benefits from a strong network of entrepreneurs and business leaders, as well as a growing number of professors immersed in industry and academic outreach online.
Canadian business schools, like their b-school counterparts globally, are enjoying a growing presence on social media venues such as Twitter to engage with students and alumni and to exchange ideas and research with the business community.
As reported recently by SFU News and Academica.ca, Simon Fraser University’s Beedie School of Business in Vancouver (@sfubeedie) enjoys the highest-rated Klout score among Canadian business schools — positioning it as a leader for social media influence and impact.
Klout, considered by many as the ‘gold-standard Twitter ranking system’, measures influence based on Twitter follower counts, retweets, list memberships, unique mentions and more.
With a Klout score of 52 as of April 12, 2011, the Beedie School edged out business schools at the University of Toronto and Concordia University.
The Beedie School began tweeting in early 2010 to stay connected with its many stakeholders, including students, alumni, academics and business practitioners. Since then, it has used Twitter to follow and learn what they are up to; to disseminate school news and research; and to further chat with this community. The Twitter presence has since evolved into an optimal channel for two-way sharing, engagement and learning.
The school’s twittering also benefits from its network of entrepreneurs and business leaders, as well as a growing number of professors immersed in industry and academic outreach. They include Ian McCarthy, professor and Canada Research Chair in Technology and Operations Management (@Toffeemen68), who enjoys a Klout score of 57 and more than 4,400 followers on Twitter.
The school’s dean, Daniel Shapiro (@sfubeediedean), also shares academic research and business opinions via the Twitter medium. He is one of just a few business school deans in North America -- and the first in Canada -- to actively engage with the medium.
The Beedie School’s top score comes after the website studentaffairs.com ranked SFU as the No. 1 social-media influencer amongst Canadian universities and colleges. Results were also based on Klout scores of the schools’ Twitter accounts.
Related:
Chronicle of Higher Education: New Ranking of Colleges’ Influence via Twitter
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