Discovering the World Beyond Asia

CUMBA is so good at empowering graduates with a business education whose uniquely globally-oriented focus benifit students far beyond Asia.

The Berkeley Management of Technology...

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Virginia Wan - Full Time Class of 2012
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Virginia Wan - Full Time Class of 2012

CUMBA is so good at empowering graduates with a business education whose uniquely globally-oriented focus benifit students far beyond Asia.

The Berkeley Management of Technology (MOT Programme is custom-designed to expose students to the main topics encompassed by technology and innovation management in the new global business environment including bringing technology to markets, product portfolio planning, product value creation through technology and innovation and hi-tech marketing and design strategies. Program learning activities include lectures, case analyses, simulations, discussions with international technology and design business professionals, and site visits to Silicon Valley companies.

Virginia Wan of Full Time Class of 2012 shares her experience:

When I and my fellow students were advised to "Plan less and experiment more!" by UC Berkley MOT Programme Executive Director, Andrew M. Issacs, we instantly began wondering why more world-class innovations didn’t start in Hong Kong! In exposing us to top faculty members from Cal Berkley’s renowned Hass School of Business plus executives from leading US IT companies, the 5-day workshop gave us genuinely unique insights into technological trends. Best of all, it empowered us with many inspiring ideas that are sure to have a lasting impact on our careers!

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Roanne Law
By Roanne Law
30/06/2011

Tags:

Marketing
Technology
Berkeley
Management of Techonology
Scilicon Valley

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