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Encounter With Football Merchandising Guru
The English Premier Leagues clubs have arguably some of the world's best business brains working on their retail merchandising. I caught up with Peter Pridmore, Wolverhampton...
member story
Socks are the best-sellers after t-shirts
The English Premier Leagues clubs have arguably some of the world's best business brains working on their retail merchandising. I caught up with Peter Pridmore, Wolverhampton Wanderers' Head of Retail, ahead of the September 21 Wolves vs Notts County League Cup match to find out what the challenges for clubs are under a recovering global economy.
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Genius:) Still in shock that a football club that I hadn't really heard of (I know, sorry...) makes more than 500 product lines for it's retail shop!
Kate Jillings