Lisa Cowan, who now graduated from her EMBA program at Cass Business School, wrote her mastery project about Humanitarian Competition - a fascinating topic which could be the future of Applied Business Ethics.
http://www.cassknowledge.com/article.php?id=544
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Edouard Larpin
I totally agree with you!! However, it seems to me that some companies could sacrify some profits in exchange of diminishing risks (BP), or paying workers better (Nike). The real problem of those companies, for my point of view, is that they are on the stock market - and the stock market would not let them diminish their profitability for the sake of "doing good".
Love your film-making skills! Snazzy graphics...Lisa is very clear and concise on camera... completely agree companies need to 'be' good not just say their good. But in reality some companies simply operate in dangerous and environmentally hazardous industries - it's risky drilling oil from under the sea bed, it causes pollution when you manufacture cars etc.... you can't avoid some of these issues...
Mark Murray