What unites the creators of Apple, Google and Amazon?

A report by Helen Edwards, library director, at the Moscow School of Management SKOLKOVO, discusses the huge success of Google, Apple and Amazon.

Helen Edwards emphasizes that it...

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A report by Helen Edwards, library director, at the Moscow School of Management SKOLKOVO, discusses the huge success of Google, Apple and Amazon.

Helen Edwards emphasizes that it is passion and the belief that their mission is to change the world that unites Steve Jobs, Jeff Bezos, Larry Page and Sergei Brin. And it is this belief that they pass on to their employees. Helen Edwards says that both Jobs and Bezos have been micromanagers. Google has paid much attention to detail as well. Its HR policy implied that the employees should not feel successful. A former Amazon employee reported that he had to send 12 mails a minute. Helen Edwards states that all the managers believe that the creation of a genius product is not a job to be done by a crowd of people.

Steve Jobs created a group of people, less than 100, and isolated them from other employees at the early stages of his company’s development. Bezos from Amazon believed in the two pizza formula: two pizzas are enough to feed people needed to create a new product. It is Google who had the simplest hierarchy: Brin and Page were at the top, and all the others were at the bottom. In his book I'm Feeling Lucky: Confessions of Google Employee Number 59 Douglas Edwards lists a number of principles his company has adhered to.

The three main rules are: do not delegate powers – do it yourself, it is much faster; do not get in the way if you do not add value; within a company, ideas are more important than your age and position.

Do you agree with this statement and how do you perceive Helen Edwards' outcomes and conclusions? Quite refreshing, isn't it?
 

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ekaterina inozemtseva
By ekaterina inozemtseva
14/12/2011

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Full-Time MBA
Moscow School of Management SKOLKOVO

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