-
choose a business school
-
Business School Profiles
- AGSM MBA Programs
- Aston Business School
- Bradford University School of Management
- China Europe International Business School
- Chinese University of Hong Kong
- Cranfield School of Management
- Duke University: Fuqua School of Business
- Edith Cowan University
- EMLYON Business School
- ESADE Business School
- European School of Management and Technology
- Grenoble Ecole de Management
- HEC Paris
- IE Business School
- Imperial College Business School
- INSEAD
- Lancaster University Management School
- Manchester Business School
- MIP Politecnico Di Milano
- Nanyang Business School
- SDA Bocconi School of Management
- Shanghai Advanced Institute of Finance
- The University of Chicago: Booth School of Business
- University of Bath School of Management
- University of St.Gallen HSG
- Warwick Business School
- MBA Rankings
- Useful Resources
-
Business School Profiles
Working With The Business Education Media
Five leading business education journalists explain what types of stories they cover and how they work
member story
Business education journalists explain what they want
What information do business students want from business schools? Will journalists always cover Harvard over Ipswich Business School? How can you grab the attention of time-poor executives looking for new management ideas?
These were some of the topics discussed by five business education journalists at the UK Business School Communications Conference.
Ravi Mattu is Editor of Business Life, the management features section of the Financial Times. A story is interesting to his readers, he said, when it forms a narrative that means something. He suggested that business schools should translate their big ideas to a form more accessible to general readers.
Editor of Times Higher Education Ann Mroz wanted more information on teaching methods, coping with changes, and encouraged academics and professors to write articles for the publication.
Editor of TopMBA.com, Ross Geraghty, asked business schools to provide him with the information candidates really want. What does being the “right fit” for a business school mean? How can students pay for business school in these straitened times? How can students on the other side of the world get to know a school’s culture?
Bill Ridgers, Business Education Editor at the Economist, said that technology and the digital world were very important and stressed schools using more podcasts and multimedia packages to get their messages across.
Parminder Bahra, Deputy Online Editor of the Wall Street Journal Europe, advised business schools to get their stories on news wires like Dow Jones, which have a global reach. Stories from the news wires can be picked up by a variety of news media across the world.
Besides these, the panel also discussed pitching good story ideas, and the importance of a school's brand name when working on a story.
Watch the video for more insights into how leading business education journalists work.
The UK Business School Communications Conference was organised by BusinessBecause.com and Mana Communications, hosted by Cass Business School, and sponsored by Grenoble Ecole de Management and Google. Speakers included experts from media, technology and policy backgrounds and delegates attended from top UK and European business schools.
This is member-submitted content.
BusinessBecause does not take responsibility for member-submitted content.
When publishing this story the member accepted responsibility for the content according to the User Generated Content policy in our T&Cs
Post new comment
Login to post new comment or post a quick comment below (your email address will remain private):
Suggestions:
fascinating - reporters can be difficult to pelease?!
Jen