Andi Caruso

Andi Caruso
Studies at:
SDA Bocconi School of Management
Location in:
Milan, Italy

Andis connections

Currently

Studies at:
SDA Bocconi School of Management
Location in:
Milan, Italy

Bio

MBA 2012 Candidate at SDA Bocconi. Previous Marketing Manager in the entertainment and hospitality industry. Experienced in brand building, creating customer value, project management, digital and social media strategies, management and leadership, negotiating sponsorships and partnerships, corporate sales, and identifying opportunity areas based on CRM and financial data analysis and subsequently developing strategies to drive growth and profitability.

Interested in product management / marketing strategy / business development within the technology and e-commerce industry, as well as consulting.

Specialties:
Marketing strategy, strategic planning, business development, branding, digital and social media strategy, project management, sponsorship and partnership negotiation, corporate sales and creative and technical writing.

Andi has worked/studied in

  • Canada
  • Italy

Andi speaks

  • English

Andi has experience in

  • Arts
  • Hospitality
  • Technology

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Work

2011
(May – Sep)

Sales and Marketing Consultant

Penny Lane Entertainment , Canada
  • Short-term consulting contract to coordinate the Calgary Stampede sales and marketing efforts. Includes corporate sales, project management, strategic planning, traditional and online marketing, media planning and buying, sponsorship development, and logistical management.
2009 – 2011

Project Manager - Marketing

The Union Ltd. , Canada
  • Project management for concerts, tours and events across Canada including budget management, media planning and buying, social media and website management, and sponsorship / partnership development.
2007 – 2009

Sales and Marketing Manager

Penny Lane Entertainment , Canada
  • Managed and coordinated all marketing efforts including traditional and online strategy development, creation of marketing collateral, event management, social media, website and database management, pursuing and negotiating corporate sales, and sponsorship contracts with local, national and international corporations.
2005 – 2006
(Apr – Aug)

Sales and Marketing Coordinator

Penny Lane Entertainment , Canada
  • Assisted with the Calgary Stampede sales and marketing strategy including making sales calls, event management, pursuing and negotiating corporate sales and sponsorship contracts; managed a team of over 30 employees for the two weeks of the Calgary Stampede.

Work

2011
(May – Sep)

Sales and Marketing Consultant

Penny Lane Entertainment , Canada
  • Short-term consulting contract to coordinate the Calgary Stampede sales and marketing efforts. Includes corporate sales, project management, strategic planning, traditional and online marketing, media planning and buying, sponsorship development, and logistical management.
2009 – 2011

Project Manager - Marketing

The Union Ltd. , Canada
  • Project management for concerts, tours and events across Canada including budget management, media planning and buying, social media and website management, and sponsorship / partnership development.
2007 – 2009

Sales and Marketing Manager

Penny Lane Entertainment , Canada
  • Managed and coordinated all marketing efforts including traditional and online strategy development, creation of marketing collateral, event management, social media, website and database management, pursuing and negotiating corporate sales, and sponsorship contracts with local, national and international corporations.
2005 – 2006
(Apr – Aug)

Sales and Marketing Coordinator

Penny Lane Entertainment , Canada
  • Assisted with the Calgary Stampede sales and marketing strategy including making sales calls, event management, pursuing and negotiating corporate sales and sponsorship contracts; managed a team of over 30 employees for the two weeks of the Calgary Stampede.

Education

2011 – 2012

SDA Bocconi School of Management

MBA (MBA)
2006 – 2007

Schoolcreative

Acting (Diploma)
2002 – 2006

Carleton University

Bachelor of Journalism, Minor in Business (Bachelors)

Clubs

Not a member of any clubs

Additional Info