Andi Caruso

Bio

MBA 2012 Candidate at SDA Bocconi. Previous Marketing Manager in the entertainment and hospitality industry. Experienced in brand building, creating customer value, project management, digital and social media strategies, management and leadership, negotiating sponsorships and partnerships, corporate sales, and identifying opportunity areas based on CRM and financial data analysis and subsequently developing strategies to drive growth and profitability.

Interested in product management / marketing strategy / business development within the technology and e-commerce industry, as well as consulting.

Specialties:
Marketing strategy, strategic planning, business development, branding, digital and social media strategy, project management, sponsorship and partnership negotiation, corporate sales and creative and technical writing.

Currently

Studies at:: SDA Bocconi School of Management
Location in:: Milan, Italy

Andi has worked/studied in

Canada
Italy

Andi speaks

English

Andi has experience in

Arts
Communications/Media
Hospitality
Sales/Marketing
Technology
other

Work

2011 (May – Sep)	Sales and Marketing Consultant Penny Lane Entertainment , Canada Short-term consulting contract to coordinate the Calgary Stampede sales and marketing efforts. Includes corporate sales, project management, strategic planning, traditional and online marketing, media planning and buying, sponsorship development, and logistical management.
2009 – 2011	Project Manager - Marketing The Union Ltd. , Canada Project management for concerts, tours and events across Canada including budget management, media planning and buying, social media and website management, and sponsorship / partnership development.
2007 – 2009	Sales and Marketing Manager Penny Lane Entertainment , Canada Managed and coordinated all marketing efforts including traditional and online strategy development, creation of marketing collateral, event management, social media, website and database management, pursuing and negotiating corporate sales, and sponsorship contracts with local, national and international corporations.
2005 – 2006 (Apr – Aug)	Sales and Marketing Coordinator Penny Lane Entertainment , Canada Assisted with the Calgary Stampede sales and marketing strategy including making sales calls, event management, pursuing and negotiating corporate sales and sponsorship contracts; managed a team of over 30 employees for the two weeks of the Calgary Stampede.

Education

2011 – 2012	SDA Bocconi School of Management MBA (MBA)
2006 – 2007	Schoolcreative Acting (Diploma)
2002 – 2006	Carleton University Bachelor of Journalism, Minor in Business (Bachelors)