Antonio Sena

Director of Marketing & Sales

• Sold sponsorship and product placement for a TV show aired in China by developing contacts within the media and advertising industry as well as contacting brands directly;
• Managed C-level relationships with Chinese TV station and sponsoring companies;
• Devised marketing and promotional plans and strategy for startup media business including the TV show Roadtrip America;
• Played an integral role in developing business plans to be presented to potential investors from the US, China and India;
• Developed strategies for new businesses to enter the Chinese and/or Indian by analyzing potential customer segments, country demographics and past spending habits;
• Planned the budgets and a production timelines for early episodes of Roadtrip America.

Overseas Products Manager

• Increased export sales from Asia to international customers by 25% over three years by implementing a new company strategy;
• Significantly increased sales from USA to China. Primarily, through consultative selling techniques to large retailers, wholesalers and manufacturing customers based in the USA;
• Managed multimillion dollar projects coordinating multiparty manufacturing processes from drawing to final delivery;
• Sourced and procured raw materials and manufactured goods for global customers;
• Led negotiations on behalf of both customer and factory;
• Developed strategic marketing plans for a number of new products entering the US and Chinese markets;
• Extensive experience as the main liaison and product specialist for visiting global executives, undertaking factory tours and client entertainment;
• Sourced and inspected new factories capable of meeting customers’ quality thresholds;
• Developed new business opportunities in West Africa, China and USA through prospecting online and off.

Outside Sales

• Increased sales of lights and lighting equipment by 30% with existing accounts including major studios and other large industrial sites;
• Used consultative sales techniques to promote the use of green technologies to improve customers energy consumption and costs;
• Developed 18 new client relationships with small and medium sized studios and hospitals through cold calling and networking events;
• Maintained and developed eight key accounts; key member of the team that convinced one of the largest TV/Movie studios to change all studio lighting to fluorescent and LED, a multimillion dollar, three year project.

Principal Consultant

• Established a consultancy to educate both Chinese and foreign businesses on cultural norms and ways of doing business with other cultures;
• Developed marketing and promotional materials for trade fairs and catalogs;
• Developed a new business lines by marketing product for Chinese factories to buyers from the US, Europe, and Middle East, online and off;
• Deeply involved in client development and maintaining key relationships with multiple key buyers from across North America and EMEA;
• Led negotiations from both the buy and sales sides.

IE Business School

Cheung Kong Graduate School of Business

University of California, San Diego: Rady