Arian Guell Torres

Senior Business Consultant

• 2009
• Senior Marketing Consultant
• London, UK
• Selected to be part of an exchange program reserved for talented and high potential consultants in London
• Defined the future brand portfolio and marketing strategy implementation plan for Bacardi Russia, aimed at shifting Bacardi towards a more customer driven strategy. Defined target segments, customer segmentation frames and consumer portraits, as well as portfolio roles for each brand, their position statements and brand ladders
• 2007 – 2009
• Senior Management Consultant
• Barcelona, Spain
• Team leader for a market prospection and international cooperation project between Spain and Eastern European countries. Analysed economic sectors with potential growth and technologically advanced areas and searched for potential partner companies and specific investment opportunities. The project translated into a whole new line of business for Capgemini
• Created a report for the redefinition of Catalonia’s future social services model. Independently carried out an international benchmark on social services models and information systems in 4 European countries
• Conducted and led meetings at institutional levels representing the Catalonian government
• Identified managerial dysfunctions and improvement opportunities for a leading real estate company. Designed new processes, including an action plan with detailed change management procedures
• 2006 – 2007
• Management Consultant
• Barcelona, Spain
• Project managed the merge of Spain’s most important gas and electric companies, helping in the coordination of the different teams involved in the merger
• Audited maintenance activities for a silicone manufacturing company, concentrating on the economic and organisational aspects and identifying improvement opportunities
• Evaluated the feasibility of the construction of a new local airport, including estimating the economic and business impacts and the definition of the airport’s business model
• Analysed and defined the departmental business processes for one of Spain’s largest gas companies

Business Analyst

• Knowledge process outsourcing firm that provides a range of custom research, analytics, IP and legal process services. Has more than 2,000 analysts covering multiple industries across the world.
• Business Analyst
• Project managed a market research project for a FMCG Brazilian client. Identified product market expansion opportunities in five Latin American countries

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