Filippo De Rose


Works at:
Location in:
San Francisco, United States of America


High-energy, gregarious business strategist with a passion for video games and the mobile game industry. Currently at W3i, leading mobile publisher and advertiser, in a business development role, providing consultative guidance to developers seeking to improve freemium games monetization and user acquisition strategies. Offer advanced analytical and leadership skills, along with a record of driving business success. Consistently delivered at least 40% business growth. Fluent in Italian, English and French with working proficiency in Spanish. International MBA.

• Managing budgets and P&Ls, turning around under-performing product lines, working to tight deadlines.
• Keen, inventive and gregarious team player and leader of up to 8 people.
• Forward thinker, looking at the bigger picture, with a great willingness to learn, adaptable and flexible.

Specialties: • Video Game Industry: global market knowledge, mobile monetization and user acquisition, analytics, game design, social media marketing.
• Systems Analysis/Programming: SSADM, DSDM, UML / Assembly, Fortran, C, C++, Java, SQL, HTML, XML.
• Customer Relationship Management/Sales tools: SugarCRM, SAP, Salesforce, Knowledge Tree.
• Business Intelligence Tools: Tableau, SiSense Prism, Crystal Reports, Google Analytics, TIBCO Silver Spotfire

Filippo would like to connect to people in

  • France
  • Germany
  • Italy
  • United Republic of Tanzania
  • United States of America

Filippo has worked/studied in

  • Barbados
  • Belgium
  • Canada
  • France
  • Germany
  • Italy
  • Kuwait
  • Luxembourg
  • Netherlands
  • Spain
  • United Arab Emirates
  • United Kingdom
  • United States of America

Filippo speaks

  • English, Italian, French, Spanish, German

Filippo has experience in

  • Technology
  • Telecoms

Join or Login to view the full profile

Only members of BusinessBecause can view full member profiles. Joining only takes one minute and you can sign in with your LinkedIn account...

Create a profile...


2011 – present

Mobile Business Development Manager

  • Charged with spearheading the birth and expansion of the new San Francisco branch office. Manage key relationships with major partners such as Gree, PocketGems and TinyCo. Identify, qualify and close medium to large sized publishing and advertising opportunities tripling the Android and doubling the iOS distribution networks. Management of the Business Development Coordinator.
  •  Closed over $1 million in publishing and over $2 million in advertising. Led the first marquee publishing deals such as PocketGems on Android.
  •  Shaped new product ideas with product management and games production to deliver a unique value proposition, go-to-market strategy and value added monetization to partners.
  •  Managed ad-hoc internal teams to close strategic deals with large partners like Gree.
  •  Modeled the standard consultative sales tool to provide revenue forecasts to app developers.
  •  Planned and executed six figure user acquisition budgets to support the growth of at least 30 mobile game partners consistently reaching positive ROI.
  •  Authored the first freemium game monetization and app marketing best practice guides.
  •  Established new contract formats to facilitate better relationship building with partners.
  •  Created the training package for new employees reducing onboarding time by 50%.
(Jul – Dec)

Navy Moves Monetization Specialist

FX Interactive
  • Charged with analyzing Beta version of company’s first in-house MMOG. Conduct analysis on key game metrics, develop cost models, design pricing strategies, recommend marketing strategies and contribute game design ideas based on research. Report to Chief Technical Officer.
  •  Conducted comprehensive analysis of over 20GB database containing usage data for “free-to-play” game first released in 2008.
  •  Suggested and led daily meetings to address issues raised by analysis and assess ideas for monetization and game design.
  •  Recommended several possible pricing strategies based on existing data.
  •  Advocated successfully for design changes to improve user acquisition, engagement and retention.
  •  Devised viral social media marketing strategy that will include tournaments, news postings and multiple time-limited offers.
2010 – 2011
(Nov – Dec)

International MBA Candidate

IE Business School
  • • Wharton - IE Global Consulting Practicum consultant
  • • Vice President of the Entertainment Industry Club promoting industry events and career tracks.
2006 – 2010


Booster Sprl.
  • Led the corporate and marketing strategy by acquiring strategic partners for business start-up
2008 – 2010

New Business Development Manager

  • Hired to build and launch new global space sales team while rebranding and differentiating the entire space business division. Accountable for identifying and capitalizing on new business opportunities, while seeking to optimize existing accounts. Lead teams of up to 8 on bid preparation with annual target of €4 million. Travelled extensively across Europe and the Middle East.
  •  Led turnaround strategy that transformed an under-performing business division into a growing and profitable unit.
  •  Exceeded sales target by €1 million (or 25%) and was selected as preferred bidder on contracts worth a total of €50 million (50% more than planned).
  •  Created a performance culture by meeting with employees regularly to share vision and goals, and incentivizing high performance. Employee turnover dropped 30% as a result of the changes.
  •  Devised new hire process and restructured the organization to attract the best talent and break down communication silos.
  •  Boosted lead generation by 50% through comprehensive CRM strategy that included a new communications plan and CRM system.
2007 – 2008
(Apr – Apr)

Space Business Development Manager

Rhea System S.A.
  • Developed new and existing business, coordinated with engineering and software teams, supported the recruitment process, and prepared monthly management reports.
  •  Took control of major rebid following sudden departure of supervisor. Corralled the team, kept spirits high, led development of a proposal that secured the contract and kept 25 people in work.
  •  Created new position of Site Operations Manager, hiring, coaching and supervising 5 candidates.
2004 – 2007

Senior Spacecraft Operations Consultant

  • • Prepared and operated satellite launch campaign and “in orbit validation phase” – both successfully accomplished.
  • • Assessed and developed technical solutions by interfacing with industrial partners to meet the user requirements.
2003 – 2007

Business/strategy development junior officer

VEGA Group Plc.
  • Marketed technology solutions and created strategic plan to approach the Space Tourism Industry.
2003 – 2004
(Jul – Apr)

Spacecraft Simulations Consultant

EADS Astrium
  • Engineered simulator models for key subsystems of the European Space Agency’s Automated Transfer Vehicle.
2001 – 2002
(Nov – Aug)

Java Software Engineer

OneEighty Software Ltd.
  • Developed a Virtual Machine and relevant testing framework, for resource constrained systems (e.g. smart cards)
1999 – 2002

CEO & Founder

Your House Ltd.
  • Start up of an enterpreneurial challenge in the .com business.
  • The firm's mission was to sell and deliver building materials (i.e. tiles, etc...) on the English consumer market.
  • Results achieved: 120.000 poducts in catalogue; 2,000 contacts/month; €300.000 turnaround after year 2
2000 – 2001
(Aug – Aug)

Telemarketing/Strategy Analyst

Orblynx Ltd.
  • Gathered and qualified new leads for the Italian and French market in support of the European marketing strategy


2010 – 2011

IE Business School

International MBA
2002 – 2003

International Space University

Master of Space Studies (Masters)
2002 – 2003

International Space University

1998 – 2001

King's College London, U. of London



Not a member of any clubs


  • • Wharton - IE Global Consulting Practicum consultant

Additional Info

  • Italian