Firas Kabbara

Marketing Manager

• • Conducted appropriate market research and analyzed the company’s competitive position, then developed a marketing strategy that is now being implemented
• • Preparing and executing creative marketing campaigns that are positively influencing customers’ opinion and generating qualified sales leads
• • Developing and implementing strategies for search engine optimization (SEO) and pay-per-click (PPC) campaigns which are increasing organic rankings and driving new traffic to the corporate website
• • Managing the corporate website, which includes optimizing its content and implementing effective marketing calls to action
• • Managing the relationships with external agencies and intermediaries to outreach within the agreed marketing budget
• • Optimizing existing marketing channels, leveraging key marketing resources and developing new routes to market including
• social media, newsletters and in- and outbound marketing activities, which are enhancing customer engagement and online
• presence
• • Managing the NPD and corporate branding resulting in improved visual identity and best in service
• • Managing pre-, during and post events marketing activities to drive visitors to our stand, ensure they have the best experience
• with us at the show and nurture any leads

Market Strategy Consultant

• • Led and executed a group consultancy project, which aimed to expand the client’s business within the EMEA
• • Managed the client relationship effectively and met client expectations
• • Collected, analyzed and interpreted internal and external data using different research techniques
• • Selected promising target markets, and detected the most appropriate entry mode for each market
• • Analyzed the company’s financial position, and identified appropriate ways to raise funds for investment purpose
• • Developed and assessed different expansion strategic options to reduce risks and increase returns
• • Recommended a practical expansion strategy that has been successfully implemented by the company

Sales and Business Development Manager

• • Developed and implemented business plans in lined with the company’s strategy resulting in increased sales figures and profit margins with lowered costs
• • Managed domestic marketing planning and execution effectively resulting in increased awareness of brands, products range, customer loyalty and ROI
• • Managed, motivated and developed a multi-functional sales and direct marketing team who regularly exceeded targets
• • Successfully supported team in identifying new opportunities, developing customer base, nurturing leads and turning them into
• profitable sales
• • Maximized market shares by attracting customers from competitors and sustaining relationships with key accounts
• • Developed the product range through identifying products from other suppliers and creating sales opportunities for them
• • Contributed to setting of the company’s marketing strategy

Sales and Direct Marketing Executive

• • Brought in new costumers through referrals, direct mails, cold calls and drop ins at their business
• • Built excellent rapport with customers from different cultures and backgrounds and provided exemplary customer service
• • Achieved and exceeded target sales by managing and developing a portfolio of prospects and existing customers (CRM)
• • Negotiated pricing and payment strategies with customers which resulted in prompt payment and improved cash flow
• • Maintained the flow of revenue through building strong customer relationships, following up payments, and reconciling
• accounts with customers on quarterly basis
• • Prepared presentations then delivered them to customers and design consultants working on major construction projects, and
• gained approval for use of company products and brand listing
• • Handled various marketing activities such as the distribution of printed and digitized communications
• • Represented the company in trade fairs and generated a fairly large amount of qualifying sales leads

Aston Business School

University of Leicester

Beirut Arab University