Firas Kabbara


Works at:
Fleetwick International
Location in:
Dubai, United Arab Emirates


Multilingual marketing and sales professional with a wealth of experience in highly competitive business-to-business environment in the EMEA region, backed up with solid academic credentials from the UK. I possess a particularly strong expertise in strategy planning and execution and a valuable experience in management consulting.

I have versatile modern management knowledge with thorough understanding of all commercial aspects of the business. I also have sound teamwork, analytical, planning and decision-making skills, together with advanced computer literacy. Besides I am a confident-inspiring leader with a strong ability to manage, motivate, and develop staff. Last but not least, I have proven records to adapt to new and changing situations, build and maintain client relationships and add value to the company, thanks to my exceptional strategic and entrepreneurial mind-set.

Firas has worked/studied in

  • Ghana
  • Lebanon
  • Qatar
  • Saudi Arabia
  • United Arab Emirates
  • United Kingdom

Firas speaks

  • Arabic
  • English
  • French

Firas has experience in

  • Consulting
  • Consumer goods
  • Services - legal, PR, marketing, accounting
  • Technology

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2013 – present

Business Development Manager

Fleetwick International , United Arab Emirates, United Kingdom
  • Accountable for boosting the business in Middle East and Africa.
2012 – 2013
(Oct – Apr)

Marketing Manager

Digitaltpc Ltd , United Kingdom
  • • Conducted appropriate market research and analyzed the company’s competitive position, then developed a marketing strategy that is now being implemented
  • • Preparing and executing creative marketing campaigns that are positively influencing customers’ opinion and generating qualified sales leads
  • • Developing and implementing strategies for search engine optimization (SEO) and pay-per-click (PPC) campaigns which are increasing organic rankings and driving new traffic to the corporate website
  • • Managing the corporate website, which includes optimizing its content and implementing effective marketing calls to action
  • • Managing the relationships with external agencies and intermediaries to outreach within the agreed marketing budget
  • • Optimizing existing marketing channels, leveraging key marketing resources and developing new routes to market including
  • social media, newsletters and in- and outbound marketing activities, which are enhancing customer engagement and online
  • presence
  • • Managing the NPD and corporate branding resulting in improved visual identity and best in service
  • • Managing pre-, during and post events marketing activities to drive visitors to our stand, ensure they have the best experience
  • with us at the show and nurture any leads
(Apr – Sep)

Market Strategy Consultant

Unitech for Building and Construction Materials. LTD , United Kingdom
  • • Led and executed a group consultancy project, which aimed to expand the client’s business within the EMEA
  • • Managed the client relationship effectively and met client expectations
  • • Collected, analyzed and interpreted internal and external data using different research techniques
  • • Selected promising target markets, and detected the most appropriate entry mode for each market
  • • Analyzed the company’s financial position, and identified appropriate ways to raise funds for investment purpose
  • • Developed and assessed different expansion strategic options to reduce risks and increase returns
  • • Recommended a practical expansion strategy that has been successfully implemented by the company
2008 – 2009
(Oct – Jul)

Sales and Business Development Manager

Unitech for Building and Construction Materials. LTD , Qatar
  • • Developed and implemented business plans in lined with the company’s strategy resulting in increased sales figures and profit margins with lowered costs
  • • Managed domestic marketing planning and execution effectively resulting in increased awareness of brands, products range, customer loyalty and ROI
  • • Managed, motivated and developed a multi-functional sales and direct marketing team who regularly exceeded targets
  • • Successfully supported team in identifying new opportunities, developing customer base, nurturing leads and turning them into
  • profitable sales
  • • Maximized market shares by attracting customers from competitors and sustaining relationships with key accounts
  • • Developed the product range through identifying products from other suppliers and creating sales opportunities for them
  • • Contributed to setting of the company’s marketing strategy
2006 – 2008

Sales and Direct Marketing Executive

Unitech for Building and Construction Materials. LTD , Qatar
  • • Brought in new costumers through referrals, direct mails, cold calls and drop ins at their business
  • • Built excellent rapport with customers from different cultures and backgrounds and provided exemplary customer service
  • • Achieved and exceeded target sales by managing and developing a portfolio of prospects and existing customers (CRM)
  • • Negotiated pricing and payment strategies with customers which resulted in prompt payment and improved cash flow
  • • Maintained the flow of revenue through building strong customer relationships, following up payments, and reconciling
  • accounts with customers on quarterly basis
  • • Prepared presentations then delivered them to customers and design consultants working on major construction projects, and
  • gained approval for use of company products and brand listing
  • • Handled various marketing activities such as the distribution of printed and digitized communications
  • • Represented the company in trade fairs and generated a fairly large amount of qualifying sales leads


2010 – 2011

Aston Business School

Strategic Management (MBA)
2009 – 2010

University of Leicester

Marketing (Masters)
2002 – 2006

Beirut Arab University

Information Systems (Bachelors)


Not a member of any clubs


  • • Best sales executive for two consecutive years at Unitech
  • • Top 20% of year 2009/2010 at University of Leicester

Additional Info

  • Lebanese