Juan Guerra


Studies at:
Cranfield School of Management
Location in:
Cranfield, United Kingdom


Self-made, Multilingual, MBA, finance professional, background in banking, wholesale and micro-SME- finance, with a passion for music and sustainable business.

Objective:To maximise returns on capital to all stakeholders through a disciplined, honorable and creative practice of business.

Key abilities: Business development, finance and marketing.

Member of Net Impact Cranfield Chapter. Signatary of MBA Oath.Cranfield MBA Social Rep, frontman of MBA Band “The Subprimes”, MBA Rugby Team, Entrepreneurship, and Finance Clubs.

Juan has worked/studied in

  • Germany
  • Mexico
  • Poland
  • United Kingdom

Juan speaks

  • English
  • German
  • Portuguese
  • Spanish
  • Polish

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(May – Sep)


Velifin , Mexico
  • Velifin is a for profit wholesale non-bank financial institution with social aims based in Mexico City.
  • Managed Investor Relations: Researched prospective investors, created an investor database and assembled presentations.
  • Researched social impact metrics for social investments. Familiar with Equator Principles and UNPRI.
  • Brought 10 prospective deals to the company’s pipeline in just two weeks by directly seeking out and engaging with prospective financial institutions, gaining their trust and collecting relevant information, thereby fulfilling a key requirement from a large international investor, completing the due diligence process that earned Velifin a USD $3m equity investment.
  • Produced the necessary information and documents during several investors’ due diligence processes, one of which earned Velifin a long term loan facility of USD $24m from a US Government investment corporation.
  • Participated in several due diligence processes analysing financial and general company information, refining legal documents, and helping design financial structures to suit clients’ specific needs. One process resulted in the closing of a USD $3m loan with one of Mexico's largest NBFIs focused on SMEs.
2007 – 2010

SME Advisor

Citigroup , Mexico
  • Designed the infrastructure that supported electronic account statements, maximising savings, preserving the environment.
  • Implemented a series of strategies increasing a 1000 strong salesforce’s productivity by 30%.
  • Spearheaded the process reengineering of the SME department’s main bundle of products, reducing incidences of customer complaints by 30% and operation costs by 40%, while increasing sales dramatically.
  • Drafted and implemented an IT system to support CRM strategies which brought over 20,000 customers to the Bank.
  • Negotiated with other departments to improve customer satisfaction through innovation and cooperation.
  • Produced market analysis now published in the Bank’s Intranet and exploited by 1,200+ sales executives.
  • Designed and managed the Internet and Intranet websites for the SME department.


2010 – 2011

Cranfield School of Management

2004 – 2007

Europa-Universitaet Viadrina, Frankfurt(Oder)

International Business Administration (Bachelors)


Not a member of any clubs


  • European finalist of Venture Capital Investment Competition (VCIC) and Cleantech Challenge, both in 2011
  • Chevening Scholarship 2010-2011
  • DAAD Scholarsip 2004 - 2005.

Additional Info

GMAT Score: