Kirti Dhingra

Product Marketing Manager

• Regional head and product expert for Yahoo! Display Advertising Products focused on creating personalized experiences for end users. Responsible for sales and customer education, product marketing, product commercialization strategy and product deployment for India and Southeast Asia markets
• Introduced and launched Yahoo! Smart Ads, a powerful product suite capable of delivering high-impact personalized display ad messaging to end users. Smart Ads contributed approximately USD 1.5 mn in revenue in 2012 for India and Southeast Asia
• Revamped positioning and improved sales expertise of Yahoo! Targeting products for Yahoo! India. This was accomplished through effective communication of key product data, best practice definition and creation of relevant sales collateral. Targeting products contributed USD 2 mn in revenue in 2012
• Positioned Yahoo! India as an early adopter of new product solutions outside the USA. Product Pilots for emerging Yahoo! Products such as Social Targeting, Mail Monetization were first carried out at Yahoo! India to understand product potential and develop scalable sales programs
• Assisted front line sales team with product pitches and closing in on key accounts. Enabled Smart Ads and Targeting solutions for a range of advertisers such as Expedia Indonesia, Makemytrip, Yatra, eBay Singapore, Rocket Internet (Jabong, Zalora), Hotels.com etc

Marketing and Business Development Consultant

• Conceptualized and implemented a comprehensive marketing communications strategy roadmap and business development initiatives to grow the presence of the network in India and other Asian Markets.
• Developed media partnerships and PR relations, identified sales leads and represented the company at MBA fairs.
• Published white papers addressing critical challenges faced by business schools as well as created highly optimized and relevant articles for the site.

Marketing and Communications Consultant

• Strategized and led the implementation of new initiatives to enhance the AGSM Brand equity, through a series of cross media and ubiquitous Marketing Communication engagements. These comprised both online and offline concepts, including brochure re-design and revamped online and social media strategy.

Product Engineering and Technology Consulting

• Led the R&D initiative on a USD 5 mn system integration project requiring hardware adaptation of TI platforms to multiple embedded operating systems
• Formulated the technical strategy required to achieve the desired integration. The strategy was formed as a result of close collaboration and interactions with management teams across Aricent, TI and TI customers
• Proposed and designed four mobile application platforms for multiple handheld devices on cutting edge technologies such as VoIP, Presence and Video Telephony. These product solutions aimed at the next generation of 3G networks enabled Aricent to showcase itself as an innovator in 3G technology
• Enabled business development initiatives to showcase the applications at various international telecom trade fairs across Europe and Asia such as CeBIT; as well as pre-sales efforts to potential clients

Northwestern University - Kellogg School of Management

AGSM MBA Programs

Manipal University, Manipal Institute of Technology