Luciana Carvalho Se

Luciana Carvalho Se
Works at:
The Innotech Summit
Location in:
Lisbon, Portugal

Lucianas connections

Currently

Works at:
The Innotech Summit
Location in:
Lisbon, Portugal

Bio

Legal Mind, Creative Soul. Cambridge Law graduate dissatisfied with law’s lack of change seeks a fast-paced and challenging environment. Visual, innovative, techie. Curious. Embraces limitlessness.

Tenacious Business & Law graduate with a year collaborative expertise delivering effective digital marketing and analytics solutions across US, UK and Portuguese markets. Skilled in increasing start ups' market footprints.

• Offers holistic approach to strategic growth & alignment.
• Well-versed in the digital economy and (un)sustainably disruptive markets.
• Seeking a fast-paced, milestones-driven environment to further strategic, financial and digital aptitudes.
• Fluent English and Portuguese.

Luciana has worked/studied in

  • Brazil
  • China
  • Portugal
  • United Kingdom
  • United States of America

Luciana speaks

  • English
  • Portuguese
  • Spanish

Luciana has experience in

  • Consulting
  • Education
  • Government / Public sector / Non-profit
  • Services - legal, PR, marketing, accounting
  • Technology

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Work

2012 – 2013
(Dec – Sep)

Digital Marketing Manager

The Innotech Summit , United Kingdom
  • Promoted from Intern to Director within 1 month - Co-led integrated e-marketing strategies to promote London’s leading tech event, delivering solutions focusing on new customer acquisition, current customer retention and overall base value maximization.
  • - Developed an integrated social media strategy for the Innotech Summit and Title X Technology, -alongside its Founder and the Creative Director, delivering 250+ leads, with a turnover of £150 per ticket;
  • - Conducted and facilitated press conferences with speakers & panelists;
  • - Extensive experience of HootSuite, TweetDeck and Buffer, inc. a live HootSuite feed ;
  • - Conducted a Google Analytics, Facebook Ad, and SEOMoz campaign;
  • - Managed a 3-person team over 5 Twitter accounts (aggregated 10,000 followers), 2 Facebook accounts, and other social networks.
  • - Built collaborative relationships with entrepreneurs, start-ups, VCs and angel investors.
2013
(Jul – Aug)

HULT Leap Method Consultant

Panasonic R&D Co of America , United States of America
  • 5000+ consultancy hours in cross-cultural 8 person team delivering a sustainable and inimitable Product-to-Market plan for new Elderly Healthcare IT Tablet. Delivered #2 winning strategy for the short-term (1-2yrs), focused on added value and partnerships.
2013
(Jun – Aug)

Marketing Associate

Import.io , United Kingdom, United States of America
  • Supported award-winning UK startup’s international expansion pre-Series A efforts, well-versed in B2B cloud-based data acquisition, web scraping, cloud services, APIs.
  • - Spearheaded planning & execution of 200+ attendee panel event co-led by Metaoptimize and feat. Continuuity, Data Collective, Bloomberg Beta data experts;
  • - Demo-ed innovative web scraping service on multiple private / public occasions;
  • - Directly assisted CEO and executively assisted CFO with the effective execution of all marketing and event campaigns, Meetups and B2B community management;
  • - Co-identified successful use cases for front-end, mobile & web platform verticals;
  • - Organized highly productive networking schedule as Exec Assistant to CFO Andrew Fogg.
2013
(Apr – May)

Marketing Consultant

UniPlaces , United Kingdom
  • Assisted in the planning and implementation of multi-channel social media strategy to kickstart brand awareness, drive traffic & generate leads, triggering sharing vitality of good quality content. Introduced to SEO Optimization, Adwords & Copywriting;
  • - Supported 2 geo-specific PPC/Google Adwords Campaigns, inc. big and budget optimisation, ad copy optimisation, expansion;
  • - Created, uploaded & edited database listings;
  • - Direct sales to sign up new accommodation providers, identifying target customers.
2013
(Jan – Mar)

Data Researcher

Fast Expanding Markets World Bank Project
  • Analyzed the main catalytic drivers of a new category of market through extensive primary
  • and secondary research. Goal to generate “transferrable operating model” for replicable toptier
  • growth worldwide.
2012
(Feb – May)

Intern

Presentfull , United Kingdom
  • Presentfull.com is a free social presentation network where apprentices, students and graduates can replace paper resume's with a digital profile and connect with the people and companies that matter.
  • - Cambridge University Representative
  • - Raise awareness and build partnerships through social networking
  • - Recruit members
  • - Participate in organising and attending launch events and press talks
  • - Opportunity for full-time employment given success in duties fulfilment
2011
(Sep – Oct)

Family and Mediation Law Intern

Cambridge Family Law Practice LLP , United Kingdom
  • - Integrated mediation approach, helping successfully represent 2 divorce clients.
  • - CFLP representative at the Resolution Alternative Dispute Resolution Conference 2011: attended 2 skills-based workshops: How does ADR accommodate religious and cultural issues? and Crafting the questions to get the information you need.
2011
(Sep – Sep)

Mini Pupillage

9 Stone Buildings , United Kingdom
  • - Under Dr Rory Brown, Barrister in Commercial, Contractual, Probate and Insolvency Law
  • - Conducted factual research in an inheritance Probate and Insolvency Law case
  • - Drafted 2 Advice Notes in Commercial and Contractual Law.
  • - Transcribed and assisted at counsel-client meetings, allowing for direct client interaction;
2009 – 2010
(Nov – Mar)

Intern & Court clerk

Powell Spencer and Partners , United Kingdom
  • - Liaised between the firm and barristers on a Central Criminal Court case, ensuring open lines of communication and satisfaction of deadlines;
  • - Recorded daily court proceedings in a fast-paced environment;
  • - Offered ancillary help in the preparation of content-specific case files and closing statements.
2007
(Jul – Jul)

Brand Management & Operations Intern

Estee Lauder Companies Europe , Portugal
  • - Assisted in the implementation of MAC Cosmetics’ business penetration strategy by, inter alia, HR training and development, fostering inter-personal skills and the ability to motivate;
  • - Proactive in solving PR crises and aligning organizational culture at the launch of a new product “Donna Karen Gold”;
  • - Helped generate and maintain record filings, secured supplies and helped coordinate their management database in ‘just-in-time’ efficiency.
2007
(Apr – Apr)

Corporate Legal Intern

Rodio Portugal S.A. - Geotecnia e Engenharia de Fundacoes , Portugal
  • - Produced drafts of standard agreements and assisted with non-contentious termination of employment contracts;
  • - Translated and managed the department's standard contract templates;

Work

2012 – 2013
(Dec – Sep)

Digital Marketing Manager

The Innotech Summit , United Kingdom
  • Promoted from Intern to Director within 1 month - Co-led integrated e-marketing strategies to promote London’s leading tech event, delivering solutions focusing on new customer acquisition, current customer retention and overall base value maximization.
  • - Developed an integrated social media strategy for the Innotech Summit and Title X Technology, -alongside its Founder and the Creative Director, delivering 250+ leads, with a turnover of £150 per ticket;
  • - Conducted and facilitated press conferences with speakers & panelists;
  • - Extensive experience of HootSuite, TweetDeck and Buffer, inc. a live HootSuite feed ;
  • - Conducted a Google Analytics, Facebook Ad, and SEOMoz campaign;
  • - Managed a 3-person team over 5 Twitter accounts (aggregated 10,000 followers), 2 Facebook accounts, and other social networks.
  • - Built collaborative relationships with entrepreneurs, start-ups, VCs and angel investors.
2013
(Jul – Aug)

HULT Leap Method Consultant

Panasonic R&D Co of America , United States of America
  • 5000+ consultancy hours in cross-cultural 8 person team delivering a sustainable and inimitable Product-to-Market plan for new Elderly Healthcare IT Tablet. Delivered #2 winning strategy for the short-term (1-2yrs), focused on added value and partnerships.
2013
(Jun – Aug)

Marketing Associate

Import.io , United Kingdom, United States of America
  • Supported award-winning UK startup’s international expansion pre-Series A efforts, well-versed in B2B cloud-based data acquisition, web scraping, cloud services, APIs.
  • - Spearheaded planning & execution of 200+ attendee panel event co-led by Metaoptimize and feat. Continuuity, Data Collective, Bloomberg Beta data experts;
  • - Demo-ed innovative web scraping service on multiple private / public occasions;
  • - Directly assisted CEO and executively assisted CFO with the effective execution of all marketing and event campaigns, Meetups and B2B community management;
  • - Co-identified successful use cases for front-end, mobile & web platform verticals;
  • - Organized highly productive networking schedule as Exec Assistant to CFO Andrew Fogg.
2013
(Apr – May)

Marketing Consultant

UniPlaces , United Kingdom
  • Assisted in the planning and implementation of multi-channel social media strategy to kickstart brand awareness, drive traffic & generate leads, triggering sharing vitality of good quality content. Introduced to SEO Optimization, Adwords & Copywriting;
  • - Supported 2 geo-specific PPC/Google Adwords Campaigns, inc. big and budget optimisation, ad copy optimisation, expansion;
  • - Created, uploaded & edited database listings;
  • - Direct sales to sign up new accommodation providers, identifying target customers.
2013
(Jan – Mar)

Data Researcher

Fast Expanding Markets World Bank Project
  • Analyzed the main catalytic drivers of a new category of market through extensive primary
  • and secondary research. Goal to generate “transferrable operating model” for replicable toptier
  • growth worldwide.
2012
(Feb – May)

Intern

Presentfull , United Kingdom
  • Presentfull.com is a free social presentation network where apprentices, students and graduates can replace paper resume's with a digital profile and connect with the people and companies that matter.
  • - Cambridge University Representative
  • - Raise awareness and build partnerships through social networking
  • - Recruit members
  • - Participate in organising and attending launch events and press talks
  • - Opportunity for full-time employment given success in duties fulfilment
2011
(Sep – Oct)

Family and Mediation Law Intern

Cambridge Family Law Practice LLP , United Kingdom
  • - Integrated mediation approach, helping successfully represent 2 divorce clients.
  • - CFLP representative at the Resolution Alternative Dispute Resolution Conference 2011: attended 2 skills-based workshops: How does ADR accommodate religious and cultural issues? and Crafting the questions to get the information you need.
2011
(Sep – Sep)

Mini Pupillage

9 Stone Buildings , United Kingdom
  • - Under Dr Rory Brown, Barrister in Commercial, Contractual, Probate and Insolvency Law
  • - Conducted factual research in an inheritance Probate and Insolvency Law case
  • - Drafted 2 Advice Notes in Commercial and Contractual Law.
  • - Transcribed and assisted at counsel-client meetings, allowing for direct client interaction;
2009 – 2010
(Nov – Mar)

Intern & Court clerk

Powell Spencer and Partners , United Kingdom
  • - Liaised between the firm and barristers on a Central Criminal Court case, ensuring open lines of communication and satisfaction of deadlines;
  • - Recorded daily court proceedings in a fast-paced environment;
  • - Offered ancillary help in the preparation of content-specific case files and closing statements.
2007
(Jul – Jul)

Brand Management & Operations Intern

Estee Lauder Companies Europe , Portugal
  • - Assisted in the implementation of MAC Cosmetics’ business penetration strategy by, inter alia, HR training and development, fostering inter-personal skills and the ability to motivate;
  • - Proactive in solving PR crises and aligning organizational culture at the launch of a new product “Donna Karen Gold”;
  • - Helped generate and maintain record filings, secured supplies and helped coordinate their management database in ‘just-in-time’ efficiency.
2007
(Apr – Apr)

Corporate Legal Intern

Rodio Portugal S.A. - Geotecnia e Engenharia de Fundacoes , Portugal
  • - Produced drafts of standard agreements and assisted with non-contentious termination of employment contracts;
  • - Translated and managed the department's standard contract templates;

Education

2012 – 2013
(Aug – Aug)

Hult International Business School

Master of International Business (Hons.) (Masters)
2008 – 2012

University of Cambridge

Bachelor of Arts (B.A.)
2011

Harvard Business School

Principles and Thoughts on Leadership, Systems Thinking (Other)
2006 – 2008

St Julian's International School

International Baccalaureate (Diploma)
2007

Harvard University

International Law and International Relations (Bachelors)

Clubs

Not a member of any clubs

Achievements

  • Cambridge Honorary European Trust Scholar
  • Jesus College Women's Basketball Team Captain 2011-12
  • Jesus College Women's Football Team Inter-college league winners 2011-12
  • Jesus College Student Union International Representative
  • Treasurer of SOS Children's Villages Cambridge
  • Winner of European Youth Parliament National Portuguese Session
  • Global Young Leaders Conference in Washington and NY
  • Global Young Leaders Summit in Shanghai, Xi'an and Beijing
  • Publishing and designing Lucia Se Design (art & fashion project)
  • Senior Prefect
  • Various Iberian and Paris MUN Conferences (GA and SC simulations)

Additional Info

Website
about.me/lcarvalhose
Nationality:
  • Brazilian
  • Portuguese