Mandy Varley

Mandy Varley
Works at:
Blackbaud
Location in:
London, United Kingdom

Mandys connections

Currently

Works at:
Blackbaud
Location in:
London, United Kingdom

Bio

Currently seeking new opportunities: Entrepreneurial (MBA) with a strong marketing communications background. Balanced blend of advanced team leadership, multi-channel marketing experience and communications skills necessary to undertake complex projects requiring inventive solutions and the drive to realise their completion.

Mandy would like to connect to people in

  • Technology
  • United Kingdom
  • United States of America

Mandy has worked/studied in

  • United Kingdom
  • United States of America

Mandy speaks

  • English
  • French
  • Spanish

Mandy has experience in

  • Consulting
  • Education

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Work

2012
(Jan – Dec)

Marketing and Communications Manager - Enterprise

Blackbaud , United Kingdom
  • Blackbaud is the industry leading international software vendor specialising in CRM, fundraising software and SaaS products for not-for-profits. Blackbaud acquired Convio in May 2012.
  • Developed and implemented first enterprise marketing strategy for not-for-profits with income of over £10 million/annum including marketing messages, communications plans, product development, alignment with corporate plans and programme evaluation.
  • Coordinated all marketing plans with Enterprise sales team including reporting on lead generation, upcoming events and creating talking points for team to participate in marketing activities.
  • Created and executed all multi-channel marketing plans for enterprise audience to agreed budget and on schedule resulting in a 24% in sales pipeline for 2013. Plans included direct mail, email, social media, PR and digital advertising.
  • Led multi-channel marketing campaigns to senior B2B prospects including direct mail and email (quarterly networking events averaged a 24% email open rate and 4% click throughs).
  • Set strategic direction for and repositioned Blackbaud CRM resulting in a 27% increase in visits to the Blackbaud CRM webpage. Also developed messaging for all Convio enterprise SaaS products.
  • Responsible for budgeting, project costing, market forecasting and reporting on marketing analytics.
  • Managed supplier relationships to produce marketing collateral and event materials including the print and design processes for printed materials, digital products and events collateral.
  • Copy wrote and edited marketing materials, website content and thought leadership white papers.
  • Created coordinated marketing plans with partner delivery organisations including Salesforce.
  • Managed production of new Blackbaud website including supplier management and content creation.
2012
(Jan – May)

Marketing and Communications Manager

Convio , United Kingdom
  • Convio was acquired by Blackbaud in May 2012. Convio is an international commercial SaaS fundraising software vendor and Salesforce partner specialising in CRM, cloud-based online fundraising software and services for not-for-profits.
  • Launched Convio brand in UK market and built recognition through PR and engagement campaigns.
  • Launched Convio products in the UK market including setting the strategic direction, creating the marketing strategy and implementing multi-channel product launch plans.
  • Developed marketing messaging for Convio enterprise products including TeamRaiser and Luminate Online and mid-market product Common Ground. Led to a 17% increase in TeamRaiser inquiries.
  • Implemented use of Salesforce to monitor marketing campaigns and lead generation.
  • Planned and executed digital lead nurture and generation campaigns with average open rates between 17-21% to un-nurtured email lists and a 23.4% open rate for nurtured email lists.
  • Implemented the use of Marketo (automated lead generation software) including designing the automated, trigger-based marketing campaigns, copy writing email messages and monitoring results.
  • Organised contact data collection and increased available marketing data by 127%.
  • Graphically designed product fact sheets, event invitations and promotional offers.
2011
(Apr – Dec)

Marketing and Events Coordinator (Maternity contract)

National Council of Voluntary Organisations (NCVO) , United Kingdom
  • National Council of Voluntary Organisations (NCVO) membership organisation and umbrella body for UK not-for-profits.
  • Created the first marketing strategy for NCVO’s trading arm and profit-making activities.
  • Worked with key stakeholders to develop the first joint marketing and communications strategy.
  • Produced agreed marketing and communications projects on time and to budget.
  • Negotiated joint conference agendas, production terms and co-branding on advertising.
  • Copy wrote and edited marketing collateral, monthly newsletters and quarterly publications.
  • Managed the production of all events marketing collateral with external suppliers.
  • Managed two budgets of more than £350,000 including forecasting and project costing.
  • Advised internal staff and provided training on marketing best practices.
  • Line managed Marketing and Events Officer and task managed Team Administrator.
  • Updated the NCVO Annual Conference 2012 agenda to reflect market preferences resulting in a sold out event that trended on Twitter.
2011
(Jan – Apr)

Marketing and Events Consultant (Short Term contract)

Compact Voice , United Kingdom
  • Compact Voice, London, UK, organisation promoting the Compact, a voluntary working agreement between the government and the voluntary and community sector.
  • Planned and executed a series of regional engagement events to build awareness of the Compact in the agreed budget and to schedule.
  • Partnered with community and regional groups to develop content for and promote the event series.
2010
(Sep – Dec)

Independent Market Research Consultant

Lancaster University Management School , United Kingdom
  • Lancaster University Management School
  • Conducted quantitative and qualitative research on emerging Asian markets LUMS should enter.
2007 – 2009

Assistant Director of Communications and Marketing

Columbus School for Girls (CSG) , United States of America
  • Columbus School for Girls (CSG), Columbus, Ohio USA, private all girls’ school raising more than $1,000,000 annually in unrestricted gifts and tuition of approximately $20,000 per annum.
  • Served as interim Director of Communications and line managed communications team, volunteers, external contractors and internal staff on specified projects.
  • Project managed marketing and communications projects for internal departments across all levels of the organisation on time and to budget.
  • Created and executed multi-channel marketing plans for CSG Summer Programme with an increased attendance of 24% and a cost savings of $7,000.
  • Led multi-channel fundraising campaigns including Annual Giving raising more than $1,000,000/year.
  • Developed integrated marketing and communications plans for student recruitment leading to a 27% increase in admissions inquiries.
  • Led PR engagement campaign to increase CSG’s coverage in local media.
  • Managed department budget and negotiated overall cost savings of $20,000.
  • Implemented the use of entirely digital school forms including encouraging product adoption, developing communications for parents and staff and trouble-shooting data upload.
  • Launched, maintained and optimised school’s website and digital communications.
  • Worked with key stakeholders including over 50 donor volunteers and three internal departments to produce Jubilee, an annual scholarship fundraiser raising more than $250,000.
  • Managed office production calendar to adhere to internal staff deadlines and budget.
  • Developed messaging for student recruitment marketing materials and major fundraising campaign materials. Result: 27% increase in admission inquiries and met fundraising targets.
  • Managed relationships with suppliers (printers, design agencies, web agencies, mailing houses) including negotiating pricing, scheduling and resolving disagreements.
  • Copy wrote and edited major fundraising appeals, admissions marketing collateral, weekly e-newsletters and quarterly alumnae publications.

Work

2012
(Jan – Dec)

Marketing and Communications Manager - Enterprise

Blackbaud , United Kingdom
  • Blackbaud is the industry leading international software vendor specialising in CRM, fundraising software and SaaS products for not-for-profits. Blackbaud acquired Convio in May 2012.
  • Developed and implemented first enterprise marketing strategy for not-for-profits with income of over £10 million/annum including marketing messages, communications plans, product development, alignment with corporate plans and programme evaluation.
  • Coordinated all marketing plans with Enterprise sales team including reporting on lead generation, upcoming events and creating talking points for team to participate in marketing activities.
  • Created and executed all multi-channel marketing plans for enterprise audience to agreed budget and on schedule resulting in a 24% in sales pipeline for 2013. Plans included direct mail, email, social media, PR and digital advertising.
  • Led multi-channel marketing campaigns to senior B2B prospects including direct mail and email (quarterly networking events averaged a 24% email open rate and 4% click throughs).
  • Set strategic direction for and repositioned Blackbaud CRM resulting in a 27% increase in visits to the Blackbaud CRM webpage. Also developed messaging for all Convio enterprise SaaS products.
  • Responsible for budgeting, project costing, market forecasting and reporting on marketing analytics.
  • Managed supplier relationships to produce marketing collateral and event materials including the print and design processes for printed materials, digital products and events collateral.
  • Copy wrote and edited marketing materials, website content and thought leadership white papers.
  • Created coordinated marketing plans with partner delivery organisations including Salesforce.
  • Managed production of new Blackbaud website including supplier management and content creation.
2012
(Jan – May)

Marketing and Communications Manager

Convio , United Kingdom
  • Convio was acquired by Blackbaud in May 2012. Convio is an international commercial SaaS fundraising software vendor and Salesforce partner specialising in CRM, cloud-based online fundraising software and services for not-for-profits.
  • Launched Convio brand in UK market and built recognition through PR and engagement campaigns.
  • Launched Convio products in the UK market including setting the strategic direction, creating the marketing strategy and implementing multi-channel product launch plans.
  • Developed marketing messaging for Convio enterprise products including TeamRaiser and Luminate Online and mid-market product Common Ground. Led to a 17% increase in TeamRaiser inquiries.
  • Implemented use of Salesforce to monitor marketing campaigns and lead generation.
  • Planned and executed digital lead nurture and generation campaigns with average open rates between 17-21% to un-nurtured email lists and a 23.4% open rate for nurtured email lists.
  • Implemented the use of Marketo (automated lead generation software) including designing the automated, trigger-based marketing campaigns, copy writing email messages and monitoring results.
  • Organised contact data collection and increased available marketing data by 127%.
  • Graphically designed product fact sheets, event invitations and promotional offers.
2011
(Apr – Dec)

Marketing and Events Coordinator (Maternity contract)

National Council of Voluntary Organisations (NCVO) , United Kingdom
  • National Council of Voluntary Organisations (NCVO) membership organisation and umbrella body for UK not-for-profits.
  • Created the first marketing strategy for NCVO’s trading arm and profit-making activities.
  • Worked with key stakeholders to develop the first joint marketing and communications strategy.
  • Produced agreed marketing and communications projects on time and to budget.
  • Negotiated joint conference agendas, production terms and co-branding on advertising.
  • Copy wrote and edited marketing collateral, monthly newsletters and quarterly publications.
  • Managed the production of all events marketing collateral with external suppliers.
  • Managed two budgets of more than £350,000 including forecasting and project costing.
  • Advised internal staff and provided training on marketing best practices.
  • Line managed Marketing and Events Officer and task managed Team Administrator.
  • Updated the NCVO Annual Conference 2012 agenda to reflect market preferences resulting in a sold out event that trended on Twitter.
2011
(Jan – Apr)

Marketing and Events Consultant (Short Term contract)

Compact Voice , United Kingdom
  • Compact Voice, London, UK, organisation promoting the Compact, a voluntary working agreement between the government and the voluntary and community sector.
  • Planned and executed a series of regional engagement events to build awareness of the Compact in the agreed budget and to schedule.
  • Partnered with community and regional groups to develop content for and promote the event series.
2010
(Sep – Dec)

Independent Market Research Consultant

Lancaster University Management School , United Kingdom
  • Lancaster University Management School
  • Conducted quantitative and qualitative research on emerging Asian markets LUMS should enter.
2007 – 2009

Assistant Director of Communications and Marketing

Columbus School for Girls (CSG) , United States of America
  • Columbus School for Girls (CSG), Columbus, Ohio USA, private all girls’ school raising more than $1,000,000 annually in unrestricted gifts and tuition of approximately $20,000 per annum.
  • Served as interim Director of Communications and line managed communications team, volunteers, external contractors and internal staff on specified projects.
  • Project managed marketing and communications projects for internal departments across all levels of the organisation on time and to budget.
  • Created and executed multi-channel marketing plans for CSG Summer Programme with an increased attendance of 24% and a cost savings of $7,000.
  • Led multi-channel fundraising campaigns including Annual Giving raising more than $1,000,000/year.
  • Developed integrated marketing and communications plans for student recruitment leading to a 27% increase in admissions inquiries.
  • Led PR engagement campaign to increase CSG’s coverage in local media.
  • Managed department budget and negotiated overall cost savings of $20,000.
  • Implemented the use of entirely digital school forms including encouraging product adoption, developing communications for parents and staff and trouble-shooting data upload.
  • Launched, maintained and optimised school’s website and digital communications.
  • Worked with key stakeholders including over 50 donor volunteers and three internal departments to produce Jubilee, an annual scholarship fundraiser raising more than $250,000.
  • Managed office production calendar to adhere to internal staff deadlines and budget.
  • Developed messaging for student recruitment marketing materials and major fundraising campaign materials. Result: 27% increase in admission inquiries and met fundraising targets.
  • Managed relationships with suppliers (printers, design agencies, web agencies, mailing houses) including negotiating pricing, scheduling and resolving disagreements.
  • Copy wrote and edited major fundraising appeals, admissions marketing collateral, weekly e-newsletters and quarterly alumnae publications.

Education

2009 – 2010

Lancaster University Management School

MBA (MBA)
2002 – 2006

Mercer University College

Majors in Psychology and French, Minor in Business Administration (Bachelors)

Clubs

Not a member of any clubs

Achievements

  • Mercer Presidential Scholarship recipient (full tuition scholarship)
  • Lancaster University Open Scholarship recipient

Additional Info

Website
mandyvarley.wordpress.com
GMAT Score:
680
Nationality:
  • American