Michelle Farber

Founder & Managing Director

• Manage London-based, emerging markets-focused strategic communications and business development consultancy.
• Advise clients on the creation and implementation of robust strategic growth strategies. Assist with activities throughout the growth life-cycle from market-entry strategy and business planning to partnership development and public relations. Current clients/partners include an Azerbajani entrepreneur who is launching a UK-based social media start-up and a privacy-focused Malaysian consultancy with offices in Kuala Lumpur, Jakarta and London.

Managing Consultant

• Spearheaded strategic business transformation initiatives for a U.S. Federal Agency's Privacy Office, and led client staff team of 8 senior employees in the development and implementation of marketing communications plans and change management strategy.
• Led presentation of risk mitigation strategy for enterprise-level adoption of social media tools to Obama-appointed officials in the Information Protection and Risk Management Department. The success of this initiative resulted in leadership buy-in for fast-track implementation of numerous media platforms.
• Developed Privacy Office maturity model and capability roadmaps which aligned with the Office's strategic vision. Roadmaps outlined necessary actions for improvement and modifications of existing practices and detailed clear paths for organisational growth.
• Authored the 5- year Privacy Office Business Plan for 2009 and 2010, which provided both short and long-term strategy for Privacy Service growth. Both documents bolstered the business case for additional budgetary support.

MBA Fellow- Comms & Marketing Strategy Lead

• Helped to mature Startup Roulette (“SR”), a scalable online business model for pairing MBAs with startups for Moscow-based VC. Played an essential role in the business development strategy from conceptualisation to launch.
• Mapped key stakeholders to engagement incentives, and advised on the design, mechanics and functionality of the website.
• Developed the SR Communications Marketing Plan and related policy documents, as well as standard operating procedures that would ensure a comprehensive approach to external communications management.

Manager, Corporate Responsibility

• Developed industry standards and consumer education programs around privacy, e-commerce and environmental sustainability for 3,600 DMA Members (incl. the majority of Fortune 100 companies) from the U.S. and 46 other nations.
• Managed the Corporate Responsibility Committee comprised of 8 senior executives (CPOs and other C-level) from member organisations, e.g. Kraft Foods and American Express. Identified challenges germane to direct marketing companies being good corporate citizens, recommended best practices to the direct marketing community and DMA’s Board, and influenced DMA members to make progress on these challenges over time.
• Drafted best practices guidelines to promote industry self-regulation (enforced by DMA membership requirements), to complement existing laws and regulations that surround direct marketing, identity theft and consumer privacy.

Marketing Coordinator

• Developed personalised business development plans for firm partners and established relations with the media to generate effective pitch letters and press releases for the New York Office.
• Created, revamped, and published marketing materials for global distribution (22 international offices including CIS, Central and Eastern Europe and China) and managed branding, voice and tone across all publications.

Lancaster University Management School

Peking University: Guanghua

S.P. Jain Institute of Management & Research

University of Michigan