Peter Frohlich

Brand Manager EAME

• Created a new business strategy for oil seeds to double sales within the
• next 5 years
• Built up new international EAME oil seeds team (14 people)
• Implemented regional strategy (EUR 300M sales)

Head of Marketing Switzerland and member of Countr

• Drove creation and implementation of completely new “go to market”
• strategy
• Led 3rd party negotiations (-20% in cost)
• Developed and implemented innovative CRM tool that improved sales
• force efficiency by more than 30%
• Implemented best in class product launches at Syngenta
• Defined and implemented a new customer segmentation scheme

Marketing and Project Manager

• Identified new export business (CHF 20M sales in 3 years)
• Managed cross-department project teams
• Created and implemented a new concept for events towards best in
• class in Europe

University of St. Gallen Business School