Xavier Macia

Head of Product Group

• Material Handling and Logistics Automation Head of Product Group with P&L accountability – 8 team members – SEA and China regions Strategy & Business Development
• Developed and implemented new market strategies, sales and tactical plans for Thailand, Philippines and Vietnam; exponential growth after the successful early market entry
• Strong, sustained relationships with customers, principal and partners to facilitate sales growth
• Developed & negotiated regional marketing strategies and budget with the American supplier
• Provided exceptionally high level of support to accounts, perceived as a leader and contributor. Supported by deep technical understanding of complex automation solutions and products
• Established partnership with strategic system integrator, generating revenues of S$1m per year
• Spearheaded the largest commercial sale in the department, solution valued at S$850k Leadership, Team & Project Management
• Directed the sales team to exploit sales potential in existing and new accounts. Increased sales 5% during tenure with the company
• Initiated and strengthened department’s capability as full solutions provider partner
• Hired & coached team members. New hires achieved initial sales target - 2 systems per month
• Managed allocation of resources to deliver regional projects on schedule, 10+ projects per year
• Optimized stock keeping units, reducing holding costs by 16%
• Key Accounts: Abbott, Kimberly-Clark, Dow Chemical, Coca-Cola, F&N, Exxon-Mobil & Total

Regional Sales Manager

• Electronics and Semiconductor Equipment Regional Sales Manager – New Product Introduction – JAPAC region Business & Product Development
• Recruited to drive the product development process and expand market reach through the implementation of a regional reseller channel and strategic business alliances
• Partnered with distributors to market new products and solutions; sales strategies and promotions; marketing programs to increase business. Over 1.0 Million Euros in revenues
• Collaborated with global marketing department to develop innovative marketing programs
• Actively involved with R&D in the development & improvement of products using market insights, customer-centric approach & technical knowledge (SMT, Wire-bonding & MEMS)
• Networked extensively throughout business community at shows, seminars & demonstrations Key Accounts: HP, Samsung, TSMC, Continental, Bosch, Nissan, Toyota & Hana Microelectronics

Sales and Application Engineer

• Metal cutting & Industrial Automation
• Sales & Application Engineer – Account Management – Europe region Business Development & Project Management
• Consultative approach to assess client needs & offer solutions that meet client’s strategic goals
• Led and coordinated OEMs in the 4 Million Euro international project for Peugeot & Citroen
• Sold first solutions in the woodworking sector with 200k Euros sales revenue in 3 months
• Introduced solutions in F&B sector with 20 systems sold in one year and 5% market share
• Expert in Industrial Automation technologies: CNC, PLC, SCADA, MES, HMI, Drives & motors, Industrial communications, Milling-turning-grinding machines and turnkey projects Customer Relationship Management & Innovation
• Acted as customer’s trusted advisor to interact with product & marketing teams in USA/Japan
• Key player in cultivating relationships with clients. Conducted technical assessments with prospective clients to identify needs and develop innovative and customized solutions
• Challenged Status Quo taking calculated risks to create new product ideas & work processes
• Key Accounts: Renault, Peugeot, Citroen, Fiat, Daimler, Airbus, DMG, Danobat and MTorres

Nanyang Business School

Waseda University, Waseda Business School

Northumbria University

Universitat Politecnica de Catalunya