Zhendong Yu

Bio

Four years of international trading experience, mainly in the telecommunications and power transmission industries; specialized in optical fiber composite overhead ground wire (OPGW) and fiber to the home (FTTH) projects; team leader in international biddings; strong analytical skills; customer-oriented; committed to continuous learning; enjoys challenges

Currently

Studies at:: European School of Management and Technology (ESMT)
Location in:: Berlin, Germany

Zhendong has worked/studied in

China
Germany

Zhendong speaks

Mandarin
English

Zhendong has experience in

Manufacturing
Sales/Marketing
Telecoms

Work

2005 – 2009

Senior Sales Manager/RF Product Manager

Jiangsu Zhongtian Technology Co Ltd. , China

Leading optical fiber cable and power cable manufacturer in China, 400 million EUR turnover, 3,500+ employees,
customers in 64 countries, three overseas offices
Cultivated and strengthened relationships with clients from Australia, Brunei, Hong Kong, India, the Philippines, Spain, Thailand, and other countries to establish sustainable business networks
Managed multiple international bidding programs and contract negotiation projects in the above-mentioned countries
Developed internal project proceeding procedures for participation in international projects
Broke into Thailand power transmission market with a historic single contract amounting to 2 million USD, which covered 60% of that year’s OPGW market demand
Successfully introduced Chinese FTTH products and submarine fiber optical products to overseas markets
Established a long-term cooperation relationship with a local manufacturer in the Philippines, launching a new brand
Participated in exhibitions and organized a seminar in Hannover Messe (Germany), CommunicAsia (Singapore), E5 (Thailand), ZTT-Philflex Seminar (the Philippines)

2004 – 2005

(Jan – Jan)

Sales Manager

Nanjing Zonghengtong Trading Co., Ltd. , China

A trading company engaged in the Chinese motorcycle industry
Managed customer relationships in the southeast Chinese market
Coordinated with R&D to develop customized products for local motorcycle manufacturers
Supported the marketing director in building a new customer base consisting of middle-class manufacturers who contributed profitable contracts to the company China

Education

2009 – 2010	European School of Management and Technology (ESMT) Master of Business Administration (MBA)
2000 – 2004	Nanjing University of Chinese Medicine Bachelor of Economics; specialized in International Economics and Trade (Bachelors)