antonio giugliano

antonio giugliano

Studies at:

MIP Politecnico Di Milano EMBA

Location in:

, Italy

antonio giugliano

antonios connections

Currently

Studies at:
MIP Politecnico Di Milano EMBA
Location in:
, Italy

Bio

Determined, strategy-driven and enthusiastic manager with ten years of experience in Sales and Marketing of FMCG companies and electricity and gas production and distribution company.
I spent seven years working for Ferrero Italy. I developed a strategic vision while holding various positions in the company’s marketing department, including junior brand manager for the innovative projects bakery market, and brand manager of Kinder & Ferrero bakery products. I consolidated my commercial skills covering positions as a field key account manager, district sales manager then key account manager.
Currently I’m area sales manager at Enel Spa.
From this will come the results that I am capable of achieving, in Italy or abroad.

antonio has worked/studied in

  • Italy

antonio speaks

  • English
  • Italian

antonio has experience in

  • Consumer goods
  • Energy

Join or Login to view the full profile

Only members of BusinessBecause can view full member profiles. Joining only takes one minute and you can sign in with your LinkedIn account...

Create a profile...


Work

2016 – present

Area Sales Manager Agency Channel, Commodity & New Business Market

Enel
  • • Collaborate a team of 8 managers, development of partner agencies and business growth (50 partner agencies, 100k new acquisitions, accomplished a growth of 4% and reduced churn of 2%).
  • • Project e-recruitment. (I activated 20 new agencies, the E-Mobility, E-Home turnover grew by 12%).
  • • Devise commercial budget (250k new acquisitions) and analyze business incentive plan for managers (growth by 16%).
2015 – 2016
(Mar – Feb)

Area Sales Manager Smart Agent Channel, Commodity & New Business Market

Enel , Italy
  • • Organized and motivated 180 sales agents and a 5 team managers. Built and conducted a selection process for agents, attained a growth of agent network of 114% and a turnover of 16%.
  • • Made and accomplished training program for new agents and managers: advanced agent performance (team coaching shares, including daily sales of 18%).
  • • Managed in channel development team and started business ideas to increase sales (120% vs.ly).
2012 – 2015

Smart Agent Channel Manager, Commodity & New Business Market

Enel , Italy
  • • Designed a new team of 35 sales agents located in several regions of Southern Italy.
  • • Founded a training program: in six months attained a turnover of 12% on commodity products
  • and 35% for new products (Energy Efficiency, insurance products for homes, LED bulbs).
  • • Promoted and controlled innovative recruitment methods and reduced business costs (growth sales agent of 50%).
2011 – 2012
(Apr – Dec)

Key Account Manager

Ferrero , Italy
  • • Directed retail enterprises of Southern Italy, Supervised 300 stores (11 traders, turnover of € 92 million, 18% growth). Actived client's portfolios (2 traders, 65 stores, turnover € 450k €).
  • • Administrated innovative projects for growth of sell-out of best performing companies (activities of category management, tailor made activities. Expanded sell out by 8%).
  • • Governed a co-marketing budget of € 12 million and produced a turnover of 18%.
2010 – 2011
(Mar – Apr)

Impulse Channel District Manager (bars, cash&carry;, beverage distributors, wholesalers)

Ferrero , Italy
  • • Led a team of 23 sales agents. Created a selection, training, team building, coaching process, and arrived excellent results (sales growth of 8% equal to € 17.5 million).
  • • Hired four new agents to develop new sales areas. (Generated an additional turnover of € 3 million).
  • • Verified compliance with contract terms on sales points of the DO. Analyzed performance of traders and registered a growth in subscription (94% of subscriptions vs 78% ly, turnover growth of 10%).
  • • Performed and shared a project on beverage distributors to increase sales of the Estathè brand. Increased customer base by 120% and I generated a turnover of € 5.5 million, growth of 180%).
2009 – 2010
(Feb – Mar)

Key Field Account Manager Hypermarkets and Supermarkets

Ferrero , Italy
  • • Spearheaded 32 stores in Southern Italy and a turnover of € 9.5 million. The business has grown by 22%.
  • • Led a team of 8 merchandisers and used on job trainings to improve performance and increase sell out (growth in number of display areas: +12%, sell out turnover: +8%).
  • • Supervised a co-marketing budget of € 120k: produced an additional turnover of 22%.
  • • Monitored of compliance with contractual terms defined by chains of GDO / DO arrived 100% of the
  • implementations. Management of hostess agencies. Management of 10 merchandisers.
2006 – 2009

Brand Manager Snack/Ovens Category

Ferrero , Italy
  • After 9 months of experience in sales, I started my first experience in marketing as Junior Brand Manager to then cover from January 2008 the role of Innovation Brand Manager focusing on baked goods.
  • Launched Kinder Fruits, new product in the Ovens category and constructed marketing plan.
  • • Studied and executed packaging and in-store materials. Analyzed economics and coordinated launch plan in collaboration with Trade Marketing. (In 3 weeks 94% pipeline).
  • • Created and conducted advertising campaigns for products from K&F oven. Managed a budget of € 6 million for above the line and below the line campaigns.
  • • Handled annual Marketing budget of 10 million € and monitored product profit&loss;: aim of improve the profitability of products by 3%.

Work

2016 – present

Area Sales Manager Agency Channel, Commodity & New Business Market

Enel
  • • Collaborate a team of 8 managers, development of partner agencies and business growth (50 partner agencies, 100k new acquisitions, accomplished a growth of 4% and reduced churn of 2%).
  • • Project e-recruitment. (I activated 20 new agencies, the E-Mobility, E-Home turnover grew by 12%).
  • • Devise commercial budget (250k new acquisitions) and analyze business incentive plan for managers (growth by 16%).
2015 – 2016
(Mar – Feb)

Area Sales Manager Smart Agent Channel, Commodity & New Business Market

Enel , Italy
  • • Organized and motivated 180 sales agents and a 5 team managers. Built and conducted a selection process for agents, attained a growth of agent network of 114% and a turnover of 16%.
  • • Made and accomplished training program for new agents and managers: advanced agent performance (team coaching shares, including daily sales of 18%).
  • • Managed in channel development team and started business ideas to increase sales (120% vs.ly).
2012 – 2015

Smart Agent Channel Manager, Commodity & New Business Market

Enel , Italy
  • • Designed a new team of 35 sales agents located in several regions of Southern Italy.
  • • Founded a training program: in six months attained a turnover of 12% on commodity products
  • and 35% for new products (Energy Efficiency, insurance products for homes, LED bulbs).
  • • Promoted and controlled innovative recruitment methods and reduced business costs (growth sales agent of 50%).
2011 – 2012
(Apr – Dec)

Key Account Manager

Ferrero , Italy
  • • Directed retail enterprises of Southern Italy, Supervised 300 stores (11 traders, turnover of € 92 million, 18% growth). Actived client's portfolios (2 traders, 65 stores, turnover € 450k €).
  • • Administrated innovative projects for growth of sell-out of best performing companies (activities of category management, tailor made activities. Expanded sell out by 8%).
  • • Governed a co-marketing budget of € 12 million and produced a turnover of 18%.
2010 – 2011
(Mar – Apr)

Impulse Channel District Manager (bars, cash&carry;, beverage distributors, wholesalers)

Ferrero , Italy
  • • Led a team of 23 sales agents. Created a selection, training, team building, coaching process, and arrived excellent results (sales growth of 8% equal to € 17.5 million).
  • • Hired four new agents to develop new sales areas. (Generated an additional turnover of € 3 million).
  • • Verified compliance with contract terms on sales points of the DO. Analyzed performance of traders and registered a growth in subscription (94% of subscriptions vs 78% ly, turnover growth of 10%).
  • • Performed and shared a project on beverage distributors to increase sales of the Estathè brand. Increased customer base by 120% and I generated a turnover of € 5.5 million, growth of 180%).
2009 – 2010
(Feb – Mar)

Key Field Account Manager Hypermarkets and Supermarkets

Ferrero , Italy
  • • Spearheaded 32 stores in Southern Italy and a turnover of € 9.5 million. The business has grown by 22%.
  • • Led a team of 8 merchandisers and used on job trainings to improve performance and increase sell out (growth in number of display areas: +12%, sell out turnover: +8%).
  • • Supervised a co-marketing budget of € 120k: produced an additional turnover of 22%.
  • • Monitored of compliance with contractual terms defined by chains of GDO / DO arrived 100% of the
  • implementations. Management of hostess agencies. Management of 10 merchandisers.
2006 – 2009

Brand Manager Snack/Ovens Category

Ferrero , Italy
  • After 9 months of experience in sales, I started my first experience in marketing as Junior Brand Manager to then cover from January 2008 the role of Innovation Brand Manager focusing on baked goods.
  • Launched Kinder Fruits, new product in the Ovens category and constructed marketing plan.
  • • Studied and executed packaging and in-store materials. Analyzed economics and coordinated launch plan in collaboration with Trade Marketing. (In 3 weeks 94% pipeline).
  • • Created and conducted advertising campaigns for products from K&F oven. Managed a budget of € 6 million for above the line and below the line campaigns.
  • • Handled annual Marketing budget of 10 million € and monitored product profit&loss;: aim of improve the profitability of products by 3%.

Education

2016 – 2018

MIP Politecnico Di Milano EMBA

(EMBA)
2004 – 2005
(Sep – Jun)

LUISS Business School

Master in Marketing Management (Masters)

Additional Info

Nationality:
  • Italy