Antonio Sena

Antonio Sena

Works at:

Freelance / Self Employed

Location in:

Los Angeles, United States of America

Antonio Sena

Antonios connections

Currently

Works at:
Freelance / Self Employed
Location in:
Los Angeles, United States of America

Bio

Result-oriented and self-motivated professional, with over 10 years of extensive experience in boosting organizational profitability and performance through high-impact operational and sales management with extensive experience in international business operations. Proven ability to successfully analyze an organization's critical business requirements, identify deficiencies and potential opportunities and develop innovative and cost-effective solutions to enhance competitiveness, increase revenue and improve customer service offerings. Maintains a high level of personal drive, confident nature and an aggressive attitude in achieving results.

Antonio would like to connect to people in


Antonio has worked/studied in

  • China
  • Spain
  • United States of America

Antonio speaks

  • English
  • Mandarin
  • Spanish

Antonio has experience in

  • Consulting
  • Consumer goods
  • Media and Entertainment

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Work

2012 – present

Sales & Marketing Consultant

Freelance / Self Employed , United States of America
  • Provided sales and marketing expertise to a variety of companies including start-ups; assisted with development of sales and go-to-market strategies.
  • PROJECTS:
  • • Prepaid Card Solutions – Worked with CMO and CRO to increase business development efforts within Fortune 500 market throughout the Western United States and Canada. Created a strategy to uncover new sales opportunities while marketing Branded Prepaid Visa, MasterCard, and Discover Cards to key decision makers. Conducted lead generation, prospecting, and positioned company on prospects’ vendor list.
  • • Software as a Service (SaaS) for Field-Marketing Industry- Worked with COO and Director of Expansion to develop a go to market strategy, marketing materials, and initial sales pitch for US market. Created first five subscription sales.
  • • US Toys Company looking to enter China- Worked with CEO to define a market entry strategy including customer segmentation and competition analysis. Introduced potential distribution partners in Tier 1 cities.
  • • Mobile Advertising SaaS company- Sales strategy and customer segmentation.
  • • eCommerce – Developed plan for SEO, SMO, AdWords and partnership outreach. Led to an increase in sales and footprint in Southern California.
  • • Peruvian Grains Producer- Acted as broker to increase quinoa and chia sales in the US market.
2012 – 2013
(Aug – Jun)

Director of Marketing & Sales

The Sixtus Group , United States of America
  • Challenged to build complete sales infrastructure and sales strategy to position start-up Media and Travel company in Chinese and Indian market. Held accountability for training sales team, developing sales pipeline, and negotiating contracts. Led sales of advertising, product placement, and sponsorship for TV show concept by devising marketing and promotional plans.
  • • Generated contracts valued at over $3M in sponsorship, product placement, and advertising revenue; secured major wins with Ford, Marriott, Avis, and United.
  • • Secured product placement deals with U.S. and Chinese companies including Volcom, St. Michelle Wine Estates, Dannone, Anta, and Ping.
  • • Leveraged personal network to obtain partnership with major Chinese internet distributors to air the TV programs, potentially adding significant revenue
2007 – 2011

Overseas Products Manager

George Iny Enterprises Inc , China, United States of America
  • Performed wide ranging duties spanning sales and project management; oversaw 16 projects valued between $500K to $4M collaborating with factories in China and Vietnam for manufacturing services. Sold manufacturing capabilities and services to diverse customer base and managed relationship between overseas factories and international customers.
  • • Led sales penetration for key accounts including Kohl’s ($2M), Carter’s ($2M), and Sak’s Fifth Avenue ($800K); managed post-sale functions for Disney Hotels & Resorts ($2.2M) and Oakley Eye Glass Towers ($4M).
  • • Increased export sales by 25% during challenging economic climate, opening new markets and utilizing consultative sales approach with large retailers, wholesalers, and manufacturers globally.
  • • Established new business in Cameroon and LATAM through cold calling and networking efforts.
2006 – 2007
(Apr – Jun)

Outside Sales

Specialty Lighting Distributors- CED- Inc , United States of America
  • Conducted technical sales of lighting and electrical equipment, targeting medical facilities, industrial centers, movie studios, and housing developments. Delivered high-impact sales presentations to expand business with existing accounts and secure new business with potential customers.
  • • Consistently exceeded 100% of sales targets and increased lighting sales by 30%.
  • • Developed 18 new client relationships and managed 8 key accounts; influenced one of the largest movie studios to replace all studio lighting which resulted in 3-year, multi-million dollar project.
2003 – 2006

Sales Agent & Principal Owner

Foreign Consulting Services , China
  • Launched consulting firm and served as Sales Agent to Chinese factories; handled all aspects of business development, sourcing sales leads, and developing sales strategies for variety of Chinese factories.
  • • Increased sales for 3 companies by average of 40%, penetrating LATAM and European markets.

Work

2012 – present

Sales & Marketing Consultant

Freelance / Self Employed , United States of America
  • Provided sales and marketing expertise to a variety of companies including start-ups; assisted with development of sales and go-to-market strategies.
  • PROJECTS:
  • • Prepaid Card Solutions – Worked with CMO and CRO to increase business development efforts within Fortune 500 market throughout the Western United States and Canada. Created a strategy to uncover new sales opportunities while marketing Branded Prepaid Visa, MasterCard, and Discover Cards to key decision makers. Conducted lead generation, prospecting, and positioned company on prospects’ vendor list.
  • • Software as a Service (SaaS) for Field-Marketing Industry- Worked with COO and Director of Expansion to develop a go to market strategy, marketing materials, and initial sales pitch for US market. Created first five subscription sales.
  • • US Toys Company looking to enter China- Worked with CEO to define a market entry strategy including customer segmentation and competition analysis. Introduced potential distribution partners in Tier 1 cities.
  • • Mobile Advertising SaaS company- Sales strategy and customer segmentation.
  • • eCommerce – Developed plan for SEO, SMO, AdWords and partnership outreach. Led to an increase in sales and footprint in Southern California.
  • • Peruvian Grains Producer- Acted as broker to increase quinoa and chia sales in the US market.
2012 – 2013
(Aug – Jun)

Director of Marketing & Sales

The Sixtus Group , United States of America
  • Challenged to build complete sales infrastructure and sales strategy to position start-up Media and Travel company in Chinese and Indian market. Held accountability for training sales team, developing sales pipeline, and negotiating contracts. Led sales of advertising, product placement, and sponsorship for TV show concept by devising marketing and promotional plans.
  • • Generated contracts valued at over $3M in sponsorship, product placement, and advertising revenue; secured major wins with Ford, Marriott, Avis, and United.
  • • Secured product placement deals with U.S. and Chinese companies including Volcom, St. Michelle Wine Estates, Dannone, Anta, and Ping.
  • • Leveraged personal network to obtain partnership with major Chinese internet distributors to air the TV programs, potentially adding significant revenue
2007 – 2011

Overseas Products Manager

George Iny Enterprises Inc , China, United States of America
  • Performed wide ranging duties spanning sales and project management; oversaw 16 projects valued between $500K to $4M collaborating with factories in China and Vietnam for manufacturing services. Sold manufacturing capabilities and services to diverse customer base and managed relationship between overseas factories and international customers.
  • • Led sales penetration for key accounts including Kohl’s ($2M), Carter’s ($2M), and Sak’s Fifth Avenue ($800K); managed post-sale functions for Disney Hotels & Resorts ($2.2M) and Oakley Eye Glass Towers ($4M).
  • • Increased export sales by 25% during challenging economic climate, opening new markets and utilizing consultative sales approach with large retailers, wholesalers, and manufacturers globally.
  • • Established new business in Cameroon and LATAM through cold calling and networking efforts.
2006 – 2007
(Apr – Jun)

Outside Sales

Specialty Lighting Distributors- CED- Inc , United States of America
  • Conducted technical sales of lighting and electrical equipment, targeting medical facilities, industrial centers, movie studios, and housing developments. Delivered high-impact sales presentations to expand business with existing accounts and secure new business with potential customers.
  • • Consistently exceeded 100% of sales targets and increased lighting sales by 30%.
  • • Developed 18 new client relationships and managed 8 key accounts; influenced one of the largest movie studios to replace all studio lighting which resulted in 3-year, multi-million dollar project.
2003 – 2006

Sales Agent & Principal Owner

Foreign Consulting Services , China
  • Launched consulting firm and served as Sales Agent to Chinese factories; handled all aspects of business development, sourcing sales leads, and developing sales strategies for variety of Chinese factories.
  • • Increased sales for 3 companies by average of 40%, penetrating LATAM and European markets.

Education

2011 – 2012

IE Business School

Business/Management (MBA)
2012

Cheung Kong Graduate School of Business (CKGSB)

Doing Business in China Short Exchange (other)
1999 – 2001

University of California- San Diego

Social Sciences (Bachelors)

Achievements

  • Elected Class Represenentative
  • Director of IE Social Club
  • Speak English (native), Mandarin (intermediate), and Spanish (intermediate)

Additional Info

Nationality:
  • American