arak bhokanandh

arak bhokanandh

Works at:

New Look

Location in:

Bath, United Kingdom

arak bhokanandh

Araks connections

Currently

Works at:
New Look
Location in:
Bath, United Kingdom

Bio

Arak is an experienced strategist specialising in the creation and execution of digital / omnichannel commerce programs. He has worked across a variety of industries including Financial Services, Pharmaceuticals, Retail and TMT.

He has successfully delivered projects for clients that include Thomas Cook, Tesco Mobile, Novartis and Waitrose. In these roles he has successfully been responsible for driving the commercial performance across all digital channels.

They also saw him running and managing large matrixed teams with responsibility for the delivery of projects in the several thousand-man day range and major multi-million GBP procurements. He also has to engage with the other work streams of a project including offshore development teams and technical resources.

Arak has worked/studied in

  • Canada
  • United Kingdom
  • United States of America

Arak speaks

  • Thai

Arak has experience in

  • Consulting
  • Technology
  • Telecoms

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Work

2013 – present

Senior Strategy Manager

New Look
  • Core responsibilities include:
  • - Lead strategic planning and roadmap development to guide e-Commerce business investment decision making.
  • - Design, develop and implement operational e-Commerce models to increase customer profitability and retention and reduce shopping cart abandonment rates.
  • - International market entry and customer proposition development.
  • - Work closely with the executive directors to ensure the Digital strategy supports and enables the wider business goals and objectives.
  • - Analyse KPI’s, such as buying patterns, basket size to identify trends and define customer behavioural segments in order to create omnicahnnel features that generate sales growth and maximise conversion rates.
2012 – 2013
(Sep – Nov)

Senior Consultant

Deloitte
  • Specialist in e-Commerce / Multichannel Strategy Development and Delivery. Past work includes:
  • - Agile evangelist for Deloitte’s Business analysis group, aiding the creation of Agile training courses and client discussion material.
  • - Leading and responding to eCommerce and digital RFPs.
  • - Create UX low fidelity prototypes, storyboards and mocks ups to help elicit the client’s requirements.
  • - Create design deliverables using the appropriate vehicle such as user stories, sequence diagrams & functional specifications.
  • - Led the IT landscape assessment and analysis for the UK’s 4th largest supermarket, which led to the creation of an IT strategy roadmap.
  • - Led the business analysis workstream and functional design for the world’s 3rd largest life sciences company.
  • - Prepare business cases & executive communication packs which were presented to various board members.
  • - Build key alliances with various digital technology vendors such as Hybris, ATG (Oracle), Adobe and Hootsuite.
  • - Analysed and proposed changes to eCommerce functions to increase efficiencies in areas such as marketing campaigns, product assortment, pricing and promotions.
  • - Designed new target operating model for a Government Agency.
  • - Sold professional services engagements to each worth over £500,000.
  • - Project manager responsible for P&L in excess of £1m.
  • - Mentor and performance manage junior business analysts.
2010 – 2011
(Jul – Sep)

Senior Business Analyst

Elastic Path Software
  • Working within an Agile environment, leading project teams between 3 - 8 members (Developers and Testers)
  • - Heavily involved in pre-sales and helped drive the closure of three professional services contracts worth between $1m - $2m.
  • - Aided the development of an ecommerce strategy for well-established US clients.
  • - Managed multiple project engagements where budgets exceeded $1m, which was delivered on time and under budget.
  • - Through detailed analysis, proposed a re-designed customer purchase flow for a client and as a result, increased conversion rates by 5%.
  • - Present the outcomes of strategy planning workshops to CTO’s and senior managers.
  • - Facilitated ecommerce strategy planning workshops with ‘C’ Level stakeholders.
  • - Built and maintained strong client relationships, resulting in additional post-project sales worth over $1m.
  • - Manage cross-functional project teams composed of developers and quality assurance analysts over multiple engagements.
  • - Elicit requirements from key stakeholders and lead the development team to develop a solution that meets the clients needs.
  • - Delivered over 4 projects using Agile based delivery methodology.
2006 – 2011

Managing Director

Nuay's Thai Bistro
  • Authentic Thai Restaurant located in the local area of Barnes, London, UK.
  • - Maintaining and building new relationships with third party vendors.
  • - Ensuring quality control processes are in place and monitored.
  • - Financial planning.
  • - Budget forecasting and control.
  • - Create marketing plans and communications.
2008 – 2010

Senior Business Analyst

Teligence Inc , Canada
  • Teligence is the North American leader in voice enabled social networking
  • Developed long term technology strategy and subsequent tactics.
  • Pioneered an innovation program, providing a vehicle to help stimulate and reward innovation within the company.
  • Delivered the SMS re-architecture project, increasing revenue by $360,000 per annum.
  • Analysed vast amounts of data on all telecommunications channels (SMS, Voice) to formulate a customer experience strategy for the core product, resulting in customer satisfaction increasing by 13%.
  • Developed a successful go-to-market strategy, which included conducting customer segmentation research for the Teligence’s iPhone application.
  • Pioneered an innovation program, providing a vehicle to help stimulate and reward innovation within the company.
  • Delivered the SMS re-architecture project, increasing revenue by $360,000 per annum.
  • Delivered an initiative that completely renovated the Teligence’s interactive voice recognition (IVR) product resulting in a 20% increase in their customer base.
  • Proposed new accounting / financial controls to reduce irregularities and discrepancies appearing on financial reports.
  • Advocated and subsequently implemented an Agile software delivery process resulting in projects meeting stakeholder requirements and increasing customer satisfaction by 60%.
2008 – 2010

Senior Business Analyst

Teligence
  • Teligence develops and delivers enhanced voice-enabled services for social networking and entertainment.
  • - Analysed vast amounts of data on all telecommunications channels (SMS, Voice) to formulate a customer experience strategy for the core product, resulting in customer satisfaction increasing by 13%.
  • - Developed a successful go-to-market strategy for the company’s iPhone application.
  • - Pioneered an innovation program, providing a vehicle to help stimulate and reward innovation within the company.
  • - Delivered the SMS re-architecture project, increasing revenue by $360,000 per annum.
  • - Delivered an initiative that completely renovated the Teligence’s interactive voice recognition (IVR) product resulting in a 20% increase in their customer base.
  • - Proposed new accounting / financial controls to reduce irregularities and discrepancies appearing on financial reports.
  • - Requirements elicitation, involving management of scope and feasibility of those requirements through the use of workshops and interviews.
  • - Create detailed design documents resulting in detailed use cases, activity, sequence and data-flow diagrams.
  • - Advocated and subsequently implemented an Agile software delivery process resulting in projects meeting stakeholder requirements and increasing customer satisfaction by 60%.
2006 – 2008

Consultant

Accenture
  • Multiple Client project based roles, as a result I have worked on numerous large-scale systems integration and business process design projects. Clients have included Thomas Cook (2nd largest your operator in europe) and Barclays Bank.
  • - Requirements elicitation through facilitated workshops with key business stakeholders and subject matter experts to rationalise and prioritise the requirements.
  • - Develop a transformation and integration strategy for Thomas Cook (leading tour operator in Europe) post M&A of myTravel (rival tour operator)
  • - Team Lead for technical testing team, which consisted of five junior software engineers for a period of over 6 months on a £20m IT transformation project.
  • - Responsible for co-designing technical architecture design for a £20m IT transformation project.
  • - Developed IT asset Management Framework for Barclays Bank to manage their IT Assets which provided cost savings of over £300,000 a year, enabling them to manage their inventory more effectively and increasing the bottom line.
  • - Proposed new process control measures for Barclays bank to ensure that the various IT functions were Sarbanes Oxley compliant.
2004 – 2005
(Jul – Sep)

Junior Software Engineer

Accenture
  • Client project based role providing technical expertise to various projects and clients.
  • - Development of web tools that serve the project team utilising web technologies such as IIS, ASP, ASP.NET, web services, XHTML, XSLT, CSS.
  • - Mapping of the processes and re-engineering them in order to maximize productivity and ensure there was no redundancy.

Work

2013 – present

Senior Strategy Manager

New Look
  • Core responsibilities include:
  • - Lead strategic planning and roadmap development to guide e-Commerce business investment decision making.
  • - Design, develop and implement operational e-Commerce models to increase customer profitability and retention and reduce shopping cart abandonment rates.
  • - International market entry and customer proposition development.
  • - Work closely with the executive directors to ensure the Digital strategy supports and enables the wider business goals and objectives.
  • - Analyse KPI’s, such as buying patterns, basket size to identify trends and define customer behavioural segments in order to create omnicahnnel features that generate sales growth and maximise conversion rates.
2012 – 2013
(Sep – Nov)

Senior Consultant

Deloitte
  • Specialist in e-Commerce / Multichannel Strategy Development and Delivery. Past work includes:
  • - Agile evangelist for Deloitte’s Business analysis group, aiding the creation of Agile training courses and client discussion material.
  • - Leading and responding to eCommerce and digital RFPs.
  • - Create UX low fidelity prototypes, storyboards and mocks ups to help elicit the client’s requirements.
  • - Create design deliverables using the appropriate vehicle such as user stories, sequence diagrams & functional specifications.
  • - Led the IT landscape assessment and analysis for the UK’s 4th largest supermarket, which led to the creation of an IT strategy roadmap.
  • - Led the business analysis workstream and functional design for the world’s 3rd largest life sciences company.
  • - Prepare business cases & executive communication packs which were presented to various board members.
  • - Build key alliances with various digital technology vendors such as Hybris, ATG (Oracle), Adobe and Hootsuite.
  • - Analysed and proposed changes to eCommerce functions to increase efficiencies in areas such as marketing campaigns, product assortment, pricing and promotions.
  • - Designed new target operating model for a Government Agency.
  • - Sold professional services engagements to each worth over £500,000.
  • - Project manager responsible for P&L in excess of £1m.
  • - Mentor and performance manage junior business analysts.
2010 – 2011
(Jul – Sep)

Senior Business Analyst

Elastic Path Software
  • Working within an Agile environment, leading project teams between 3 - 8 members (Developers and Testers)
  • - Heavily involved in pre-sales and helped drive the closure of three professional services contracts worth between $1m - $2m.
  • - Aided the development of an ecommerce strategy for well-established US clients.
  • - Managed multiple project engagements where budgets exceeded $1m, which was delivered on time and under budget.
  • - Through detailed analysis, proposed a re-designed customer purchase flow for a client and as a result, increased conversion rates by 5%.
  • - Present the outcomes of strategy planning workshops to CTO’s and senior managers.
  • - Facilitated ecommerce strategy planning workshops with ‘C’ Level stakeholders.
  • - Built and maintained strong client relationships, resulting in additional post-project sales worth over $1m.
  • - Manage cross-functional project teams composed of developers and quality assurance analysts over multiple engagements.
  • - Elicit requirements from key stakeholders and lead the development team to develop a solution that meets the clients needs.
  • - Delivered over 4 projects using Agile based delivery methodology.
2006 – 2011

Managing Director

Nuay's Thai Bistro
  • Authentic Thai Restaurant located in the local area of Barnes, London, UK.
  • - Maintaining and building new relationships with third party vendors.
  • - Ensuring quality control processes are in place and monitored.
  • - Financial planning.
  • - Budget forecasting and control.
  • - Create marketing plans and communications.
2008 – 2010

Senior Business Analyst

Teligence Inc , Canada
  • Teligence is the North American leader in voice enabled social networking
  • Developed long term technology strategy and subsequent tactics.
  • Pioneered an innovation program, providing a vehicle to help stimulate and reward innovation within the company.
  • Delivered the SMS re-architecture project, increasing revenue by $360,000 per annum.
  • Analysed vast amounts of data on all telecommunications channels (SMS, Voice) to formulate a customer experience strategy for the core product, resulting in customer satisfaction increasing by 13%.
  • Developed a successful go-to-market strategy, which included conducting customer segmentation research for the Teligence’s iPhone application.
  • Pioneered an innovation program, providing a vehicle to help stimulate and reward innovation within the company.
  • Delivered the SMS re-architecture project, increasing revenue by $360,000 per annum.
  • Delivered an initiative that completely renovated the Teligence’s interactive voice recognition (IVR) product resulting in a 20% increase in their customer base.
  • Proposed new accounting / financial controls to reduce irregularities and discrepancies appearing on financial reports.
  • Advocated and subsequently implemented an Agile software delivery process resulting in projects meeting stakeholder requirements and increasing customer satisfaction by 60%.
2008 – 2010

Senior Business Analyst

Teligence
  • Teligence develops and delivers enhanced voice-enabled services for social networking and entertainment.
  • - Analysed vast amounts of data on all telecommunications channels (SMS, Voice) to formulate a customer experience strategy for the core product, resulting in customer satisfaction increasing by 13%.
  • - Developed a successful go-to-market strategy for the company’s iPhone application.
  • - Pioneered an innovation program, providing a vehicle to help stimulate and reward innovation within the company.
  • - Delivered the SMS re-architecture project, increasing revenue by $360,000 per annum.
  • - Delivered an initiative that completely renovated the Teligence’s interactive voice recognition (IVR) product resulting in a 20% increase in their customer base.
  • - Proposed new accounting / financial controls to reduce irregularities and discrepancies appearing on financial reports.
  • - Requirements elicitation, involving management of scope and feasibility of those requirements through the use of workshops and interviews.
  • - Create detailed design documents resulting in detailed use cases, activity, sequence and data-flow diagrams.
  • - Advocated and subsequently implemented an Agile software delivery process resulting in projects meeting stakeholder requirements and increasing customer satisfaction by 60%.
2006 – 2008

Consultant

Accenture
  • Multiple Client project based roles, as a result I have worked on numerous large-scale systems integration and business process design projects. Clients have included Thomas Cook (2nd largest your operator in europe) and Barclays Bank.
  • - Requirements elicitation through facilitated workshops with key business stakeholders and subject matter experts to rationalise and prioritise the requirements.
  • - Develop a transformation and integration strategy for Thomas Cook (leading tour operator in Europe) post M&A of myTravel (rival tour operator)
  • - Team Lead for technical testing team, which consisted of five junior software engineers for a period of over 6 months on a £20m IT transformation project.
  • - Responsible for co-designing technical architecture design for a £20m IT transformation project.
  • - Developed IT asset Management Framework for Barclays Bank to manage their IT Assets which provided cost savings of over £300,000 a year, enabling them to manage their inventory more effectively and increasing the bottom line.
  • - Proposed new process control measures for Barclays bank to ensure that the various IT functions were Sarbanes Oxley compliant.
2004 – 2005
(Jul – Sep)

Junior Software Engineer

Accenture
  • Client project based role providing technical expertise to various projects and clients.
  • - Development of web tools that serve the project team utilising web technologies such as IIS, ASP, ASP.NET, web services, XHTML, XSLT, CSS.
  • - Mapping of the processes and re-engineering them in order to maximize productivity and ensure there was no redundancy.

Education

2011 – 2012

University of Bath - School of Management

Masters Business Administration (MBA) (Masters)
2011 – 2012

University of Bath - School of Management

Masters
2002 – 2006

Staffordshire University

BSc

Achievements

  • Fluent in Thai
  • Youngest person elected to the board of non-profit organisation - Badminton BC
  • Former International Badminton Player
  • Ranked 8th in England (2010/2011)
  • Elected MBA Class Academic representative 2011/2012
  • Certified Badminton Coach

Additional Info

Website
uk.linkedin.com/in/arakb