Brandon Henak

Brandon Henak

Works at:

GE Energy

Location in:

Greater Milwaukee Area, United States

Brandon Henak

Brandons connections

Currently

Works at:
GE Energy
Location in:
Greater Milwaukee Area, United States

Bio

As a marketer, my passion is to deliver differentiated customer value with sales and commercial teams through customer insights and the expertise of the teams I have the opportunity to work with.

During my time as a Marketer, Program Manager and Lean Six Sigma Black Belt at GE I have had the opportunity to lead focused initiatives in Marketing, Finance, Customer Loyalty and Customer Relationship Management.

I am now in GE's Experienced Commercial Leadership Program (ECLP), a two year rotational program that offers opportunities for individuals to drive growth within a business, receive commercial and leadership training and be part of a global network of marketing and sales leaders. My current rotation is working in the East Zone of the US with sales and marketing teams to plan and execute programs that create new opportunities with customers or accelerate existing ones.

My areas of expertise include: Product Portfolio Management, New Product Development Processes, Customer Loyalty and Relationship Management, Project Management, Lean Six Sigma, Marketing Technology and Strategy

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Work

2014 – present

Experienced Commercial Leadership Program

General Electric (GE)
  • This two year rotational program offers opportunities for individuals to drive growth within a business, receive commercial and leadership training and be part of a global network of marketing and sales leaders.
  • East Zone Field Marketing Manager (July '14 - Present )
  • Responsible for working with customers, sales and global product teams to plan, organize and execute programs that generate new opportunities or accelerate existing ones by uniquely communicating and delivering value for our customers.
  • Key activities: Customer Insight Generation, Demand Creation & Funnel Acceleration, Integrated Region Market Planning, Installed Based Marketing and Top Accounts Marketing
2013 – 2014
(Aug – Jul)

Marketing Manager

General Electric (GE)
2011 – 2013

Program Manager - Process Excellence

General Electric (GE)
  • Responsible for leading business critical Lean Six Sigma Black Belt programs across the Healthcare Systems business.
  • Current focus areas:
  • - Led the Product Portfolio Management process and enabling tool set to provide powerful analytics and standardization for global strategic planning across the Marketing, Finance and Technology organizations.
  • - Improved New Product Introduction cycle times through Lean Six Sigma initiatives.
2011
(Feb – Oct)

Program Manager - Acquisition Integration

General Electric (GE)
  • - Leading a team of GE employees and contractors to deliver business critical projects to migrate new acquisitions from legacy applications onto standard global platforms
  • - Partnering with newly acquired business stakeholders to lean their business processes and drive greater revenue through GE’s global manufacturing, sales, and distribution capabilities
  • - Program focus: 2 year strategic migration of the Breas business based in Mölnlycke, Sweden
2009 – 2011

Global HCS Lean Project Manager

General Electric (GE)
  • -Managed a medium-sized team of GE and vendor resources to enable significant loyalty-driven revenue increase by developing a first-of-its-kind collaborative customer community framework with input from core Healthcare Systems businesses and customers
  • - Led IT strategy and planning for the Healthcare Systems marketing organization as a member of the Chief Marketing Officer’s staff
  • - Deployed and leveraged next generation text analytics tools to analyze voice of customer signals from service data, surveys and social media to deliver new product insights to product management teams
2008 – 2009
(Aug – Jul)

Commercial Initiatives Project Manager

General Electric (GE)
  • - Completed 3 Inquiry To Order (ITO) projects 1 year ahead of regular release schedules and under budget by utilizing the latest Siebel On Demand cloud CRM technology.
  • - Delivered $3 MM in business benefits including additional revenue and savings through opportunity management and productivity gains by deploying on demand Call Center, Installed Base Management, Opportunity Management and Quoting solutions
  • - Drove change from within 3 challenging ITO projects by taking stakeholders from an older Siebel Enterprise solution to a fast, flexible Siebel CRM On Demand solution
2006 – 2008

Information Management Leadership Program (IMLP)

General Electric (GE)
  • The Information Management Leadership Program (IMLP) is designed to develop GE's next generation of leaders in the Information Management area. The program focuses on developing a strong technical foundation, business functional knowledge and solid project management skills.
  • 4 rotations (6 months)
  • Milwaukee, WI : Clinical Systems Validation, Transportation Management, CRM Deployment
  • Seattle, WA: Enterprise Engineering Technology Project Leader
  • Shanghai, China: Senior Bootcamp
2005 – 2006
(May – May)

Business Manager and Co-Founder

Warrior Media- Inc.
  • Founded Warrior Media, Inc, a 501c3 that publishes The Warrior, a student run newspaper at Marquette University.
2004 – 2005
(May – Oct)

Project Management Intern

MillerCoors
  • Project coordinator for multiple initiatives.

Work

2014 – present

Experienced Commercial Leadership Program

General Electric (GE)
  • This two year rotational program offers opportunities for individuals to drive growth within a business, receive commercial and leadership training and be part of a global network of marketing and sales leaders.
  • East Zone Field Marketing Manager (July '14 - Present )
  • Responsible for working with customers, sales and global product teams to plan, organize and execute programs that generate new opportunities or accelerate existing ones by uniquely communicating and delivering value for our customers.
  • Key activities: Customer Insight Generation, Demand Creation & Funnel Acceleration, Integrated Region Market Planning, Installed Based Marketing and Top Accounts Marketing
2013 – 2014
(Aug – Jul)

Marketing Manager

General Electric (GE)
2011 – 2013

Program Manager - Process Excellence

General Electric (GE)
  • Responsible for leading business critical Lean Six Sigma Black Belt programs across the Healthcare Systems business.
  • Current focus areas:
  • - Led the Product Portfolio Management process and enabling tool set to provide powerful analytics and standardization for global strategic planning across the Marketing, Finance and Technology organizations.
  • - Improved New Product Introduction cycle times through Lean Six Sigma initiatives.
2011
(Feb – Oct)

Program Manager - Acquisition Integration

General Electric (GE)
  • - Leading a team of GE employees and contractors to deliver business critical projects to migrate new acquisitions from legacy applications onto standard global platforms
  • - Partnering with newly acquired business stakeholders to lean their business processes and drive greater revenue through GE’s global manufacturing, sales, and distribution capabilities
  • - Program focus: 2 year strategic migration of the Breas business based in Mölnlycke, Sweden
2009 – 2011

Global HCS Lean Project Manager

General Electric (GE)
  • -Managed a medium-sized team of GE and vendor resources to enable significant loyalty-driven revenue increase by developing a first-of-its-kind collaborative customer community framework with input from core Healthcare Systems businesses and customers
  • - Led IT strategy and planning for the Healthcare Systems marketing organization as a member of the Chief Marketing Officer’s staff
  • - Deployed and leveraged next generation text analytics tools to analyze voice of customer signals from service data, surveys and social media to deliver new product insights to product management teams
2008 – 2009
(Aug – Jul)

Commercial Initiatives Project Manager

General Electric (GE)
  • - Completed 3 Inquiry To Order (ITO) projects 1 year ahead of regular release schedules and under budget by utilizing the latest Siebel On Demand cloud CRM technology.
  • - Delivered $3 MM in business benefits including additional revenue and savings through opportunity management and productivity gains by deploying on demand Call Center, Installed Base Management, Opportunity Management and Quoting solutions
  • - Drove change from within 3 challenging ITO projects by taking stakeholders from an older Siebel Enterprise solution to a fast, flexible Siebel CRM On Demand solution
2006 – 2008

Information Management Leadership Program (IMLP)

General Electric (GE)
  • The Information Management Leadership Program (IMLP) is designed to develop GE's next generation of leaders in the Information Management area. The program focuses on developing a strong technical foundation, business functional knowledge and solid project management skills.
  • 4 rotations (6 months)
  • Milwaukee, WI : Clinical Systems Validation, Transportation Management, CRM Deployment
  • Seattle, WA: Enterprise Engineering Technology Project Leader
  • Shanghai, China: Senior Bootcamp
2005 – 2006
(May – May)

Business Manager and Co-Founder

Warrior Media- Inc.
  • Founded Warrior Media, Inc, a 501c3 that publishes The Warrior, a student run newspaper at Marquette University.
2004 – 2005
(May – Oct)

Project Management Intern

MillerCoors
  • Project coordinator for multiple initiatives.

Education

2011 – 2014

The University of Chicago Booth School of Business

Master of Business Administration (M.B.A.)
2002 – 2006

Marquette University

BS

Additional Info

Website
www.newlycorporate.com