Brian Scott

Brian Scott

Studies at:

INSEAD

Location in:

Hong Kong, France

Brian Scott

Brians connections

Currently

Studies at:
INSEAD
Location in:
Hong Kong, France

Brian has worked/studied in

  • China
  • Hong Kong
  • Singapore
  • United States of America

Brian speaks

  • English
  • Mandarin

Join or Login to view the full profile

Only members of BusinessBecause can view full member profiles. Joining only takes one minute and you can sign in with your LinkedIn account...

Create a profile...


Work

2011 – 2014

Asia Pacific Business Development Manager

Pinsent Masons
  • Promoted and empowered to build a 5-person team with resource residing in four offices across Asia only 12 months after joining as the region’s sole internal commercial consultant. The team supported repeated 30% annual revenue growth for the Asia business.
  • Marketing Strategy
  • • Created credibility with a partnership initially skeptical of commercial advice. Became a valued strategic advisor, regularly participating in and presenting to regional, business unit and global senior leadership meetings.
  • • Convinced a conservative partnership to drastically change its value proposition in Asia, Africa, Australia and the Middle East. The firm now develops outcome-based pricing structures, co-creates solutions and builds strategic relationships with clients.
  • • Reached across silos and geographies to create solutions for clients. Successes include developing bespoke workshops in Beijing by the heads of Pinsent Masons’ Iraq, Africa, Infrastructure and Energy practices.
  • • Authored more than 10 thought leadership pieces for Energy, Infrastructure and Technology clients. The works were read by executives at Fortune 50 corporations and secured interviews by partners on Bloomberg TV and in the Financial Times.
  • Strategic Analysis
  • • Refocused the company’s pursuit efforts on the class of opportunities that represented 20% of proposals and 99% of wins after analyzing the effectiveness of previous proposals.
  • • Created cash flow models, valuations and client analysis supporting negotiation of the potential market entries and acquisitions.
  • • Designed a custom targeting metric and identified 5 targets with identical profiles to the firm’s top 10 clients.
2009 – 2011

Senior Sales and Marketing Manager

DealFlow Media
  • Internal Entrepreneurism and Product Development
  • • Built, managed and created strategy for 4-person China operation in a start-up environment. The team generated USD 600,000 in the office’s initial 18 months and was profitable its first year.
  • • Collaborated with a major investment banking client to create e-publishing products. Sold the bank anchor advertising positions in both properties, generating 75% profit from USD 100,000 of revenue.
2007 – 2009

Account Manager

Sinomedia
  • • Doubled residential real estate sector revenue to USD 250,000 during the recession year of 2008.
  • • Developed the business case and go-to market strategy for the company’s entry in to the offshore news and event market. Associated products generated over 30% of Sinomedia’s revenue within two years of launch.
  • • Took to market and sold premium advertisements for a 50% premium over previous company records.

Work

2011 – 2014

Asia Pacific Business Development Manager

Pinsent Masons
  • Promoted and empowered to build a 5-person team with resource residing in four offices across Asia only 12 months after joining as the region’s sole internal commercial consultant. The team supported repeated 30% annual revenue growth for the Asia business.
  • Marketing Strategy
  • • Created credibility with a partnership initially skeptical of commercial advice. Became a valued strategic advisor, regularly participating in and presenting to regional, business unit and global senior leadership meetings.
  • • Convinced a conservative partnership to drastically change its value proposition in Asia, Africa, Australia and the Middle East. The firm now develops outcome-based pricing structures, co-creates solutions and builds strategic relationships with clients.
  • • Reached across silos and geographies to create solutions for clients. Successes include developing bespoke workshops in Beijing by the heads of Pinsent Masons’ Iraq, Africa, Infrastructure and Energy practices.
  • • Authored more than 10 thought leadership pieces for Energy, Infrastructure and Technology clients. The works were read by executives at Fortune 50 corporations and secured interviews by partners on Bloomberg TV and in the Financial Times.
  • Strategic Analysis
  • • Refocused the company’s pursuit efforts on the class of opportunities that represented 20% of proposals and 99% of wins after analyzing the effectiveness of previous proposals.
  • • Created cash flow models, valuations and client analysis supporting negotiation of the potential market entries and acquisitions.
  • • Designed a custom targeting metric and identified 5 targets with identical profiles to the firm’s top 10 clients.
2009 – 2011

Senior Sales and Marketing Manager

DealFlow Media
  • Internal Entrepreneurism and Product Development
  • • Built, managed and created strategy for 4-person China operation in a start-up environment. The team generated USD 600,000 in the office’s initial 18 months and was profitable its first year.
  • • Collaborated with a major investment banking client to create e-publishing products. Sold the bank anchor advertising positions in both properties, generating 75% profit from USD 100,000 of revenue.
2007 – 2009

Account Manager

Sinomedia
  • • Doubled residential real estate sector revenue to USD 250,000 during the recession year of 2008.
  • • Developed the business case and go-to market strategy for the company’s entry in to the offshore news and event market. Associated products generated over 30% of Sinomedia’s revenue within two years of launch.
  • • Took to market and sold premium advertisements for a 50% premium over previous company records.

Education

2014 – 2015

INSEAD

Master of Business Administration (MBA)
2004 – 2006

Wuhan University

Mandarin
2000 – 2004

The Ohio State University - Fisher College of Business

B.A.

Additional Info

Nationality:
  • American