Cristiana Leao

Cristiana Leao

Works at:

Belezanaweb.com.br

Location in:

Madrid, Spain

Cristiana Leao

Cristianas connections

Currently

Works at:
Belezanaweb.com.br
Location in:
Madrid, Spain

Bio

- 16 years of professional with a broader experience in Marketing & Retail (Expansion and Operation) across the Country and LATAM, being responsible for large teams and complex sales operations (start up scenario as well as consolidated companies)
- International experience including MBA abroad (Madrid-Spain)as well as implementing and managing operations in Argentina and Chile
- Strong knowledge of the Retail Business including Store chains operations, P&L management, real state negotiations, shopping malls and real estate agents relationship, own stores operations as well as franchises
• Experience in team management, having led multidisciplinary teams with over 70 people.
• Experience in market analysis, sales projections, cost management ,operation and strategic planning, always seeking sales and profitability-margin growth, sales management and its key performance indicators of operation (sales, success rate, stock turnover, coverage, conversation rate

Cristiana has worked/studied in

  • Brazil
  • Spain

Cristiana speaks

  • English
  • Portuguese
  • Spanish

Cristiana has experience in

  • Consumer goods
  • Luxury
  • Technology

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Work

2015 – present

Business Development Director

Belezanaweb.com.br
  • Responsible for structuring the Commercial Area (Hair Department)- Costbook, Partner’s Negotiation, Margins and Volume
  • Responsible for partner stores (e-commerces) from prospection, implemention and day-to-day operation which represents 30MM/ year.
  • Responsable for new business channels such as the flagship store - P&L Management, Partner Negotiation and Implementation
2013 – 2014
(Aug – Oct)

Expansion/ Operation Sr Manager

Oppa.com.br , Brazil
  • Responsible for structuring the Offline Retail Channel for OPPA, a start up online company in Brazil
  • Responsible for the strategic planning and expansion plan, including all negotiations with malls and real estate 
agents
  • P&L Control (Opex, Capex), Assortment Definition and its Stock, KPI management and Sales Clerk Training. Results: Showrooms with doble average ticket and 
twice more products per transaction compared to online.
  • 40% Growth in Revenue with the opening of 7 new showrooms and 20% increase in our current base of 
clients.

Work

2015 – present

Business Development Director

Belezanaweb.com.br
  • Responsible for structuring the Commercial Area (Hair Department)- Costbook, Partner’s Negotiation, Margins and Volume
  • Responsible for partner stores (e-commerces) from prospection, implemention and day-to-day operation which represents 30MM/ year.
  • Responsable for new business channels such as the flagship store - P&L Management, Partner Negotiation and Implementation
2013 – 2014
(Aug – Oct)

Expansion/ Operation Sr Manager

Oppa.com.br , Brazil
  • Responsible for structuring the Offline Retail Channel for OPPA, a start up online company in Brazil
  • Responsible for the strategic planning and expansion plan, including all negotiations with malls and real estate 
agents
  • P&L Control (Opex, Capex), Assortment Definition and its Stock, KPI management and Sales Clerk Training. Results: Showrooms with doble average ticket and 
twice more products per transaction compared to online.
  • 40% Growth in Revenue with the opening of 7 new showrooms and 20% increase in our current base of 
clients.

Education

– 2010

IE Business School

Business/Management (MBA)
2002 – 2006

E.S.P.M.

Marketing (Bachelors)

Additional Info

Nationality:
  • Brazilian