David Cheng

David Cheng

Works at:

University of Southern California: Marshall School of Business

Location in:

Los Angeles, Greater Los Angeles Area

David Cheng

Davids connections

Currently

Works at:
University of Southern California: Marshall School of Business
Location in:
Los Angeles, Greater Los Angeles Area

Bio

I am seeking a career in the automotive industry to leverage my engineering background and technical project management experience. My focus is corporate planning roles, including Product Planning, Strategic Research, and Advanced Product Strategy.

My applicable skill sets include data analysis, communication, technical project management, and cross-functional leadership.

View my resume here: http://tinyurl.com/aj3fd4r

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Work

2011 – present

MBA Candidate Class of 2013

University of Southern California: Marshall School of Business
  • Full-Time MBA Student at USC's Marshall School of Business focusing studies in Marketing and Product Strategy. Started the Marshall Automotive Club to engage the automotive industry professionals with MBA students.
  • • President and Founder of Marshall Automotive Club
  • • Career Coach and Member of Graduate Marketing Association
  • • VP of Events for Marshall Partners
  • • Selected Board Member for Marshall Ambassadors Program 2012
2012
(May – Aug)

Corporate Strategy – Product Planning Intern

Toyota Motor Sales
  • Summer internship working in product planning supporting North American Production vehicles, including life cycle management, strategic planning, and product specification analysis.
  • • Analyzed consumer data to study the past market positioning of Camry versus its competitors in the Standard Mid-Size Sedan segment in order to create a concept proposal for the next generation Camry.
  • • Collaborated with the product planning team to publish a study of customer purchase reasons and product satisfaction data to determine trends of customer defection in the segment.
  • • Studied grade strategies of competitor products to directly compare Camry’s advantages and disadvantages in preparation for minor change target settings.
  • • Gained familiarity with AutoPlanner and mTab systems.
2010 – 2011
(Feb – Jun)

Design Engineer – Refrigeration

General Electric (GE)
  • Collaborated with an international team of engineers to build, test, and qualify new refrigerator structures and sealed system designs focused on reducing material and manufacturing costs.
  • • Collaborated with product managers to incorporate user insights into cost saving strategies.
  • • Interpreted test data to understand complex component interactions in order to develop a lower cost sealed system solution.
  • • Analyzed statistical data, using Six Sigma methodologies, to approve suppliers for stainless steel handles, stamped door hinges, and other manufactured parts.
  • • Presented projects to senior engineers as well as other manufacturing, sourcing, and service teams, to strategize project implementation plans.
2009 – 2010
(Jun – Feb)

Program Manager – Refrigeration

General Electric (GE)
  • Managed the technical execution and qualification for four different compact refrigerators, sourced from two international manufacturers.
  • • Worked closely with product management to understand key customer requirements used to define technical product specifications, including features, energy usage, and aesthetic design.
  • • Led a global team of engineers, in Shanghai and Guangzhou, to communicate design requirements and drive quality initiatives with manufacturers in China.
  • • Analyzed product test data to calculate annual energy usage required by the Department of Energy.
  • • Presented to the Vice-President of Technology and senior level managers to gain approvals throughout the new product development process.
2007 – 2009

Edison Engineering Development Program

General Electric (GE)
  • Engineering leadership development program consisting of engineering roles in New Product Development, Product Cost Savings, and Sourced Finished Goods.
  • • Managed the technical execution of a microwave program, sourced from an Asian supplier, worth $1.5MM.
  • • Developed a new appearance and lighting package for refrigerators sold exclusively to GE’s largest retail customer.
  • • Gained project management skills working cross-functionally with marketing and manufacturing engineers.
  • • Six Sigma Green Belt Certified (DFSS).

Work

2011 – present

MBA Candidate Class of 2013

University of Southern California: Marshall School of Business
  • Full-Time MBA Student at USC's Marshall School of Business focusing studies in Marketing and Product Strategy. Started the Marshall Automotive Club to engage the automotive industry professionals with MBA students.
  • • President and Founder of Marshall Automotive Club
  • • Career Coach and Member of Graduate Marketing Association
  • • VP of Events for Marshall Partners
  • • Selected Board Member for Marshall Ambassadors Program 2012
2012
(May – Aug)

Corporate Strategy – Product Planning Intern

Toyota Motor Sales
  • Summer internship working in product planning supporting North American Production vehicles, including life cycle management, strategic planning, and product specification analysis.
  • • Analyzed consumer data to study the past market positioning of Camry versus its competitors in the Standard Mid-Size Sedan segment in order to create a concept proposal for the next generation Camry.
  • • Collaborated with the product planning team to publish a study of customer purchase reasons and product satisfaction data to determine trends of customer defection in the segment.
  • • Studied grade strategies of competitor products to directly compare Camry’s advantages and disadvantages in preparation for minor change target settings.
  • • Gained familiarity with AutoPlanner and mTab systems.
2010 – 2011
(Feb – Jun)

Design Engineer – Refrigeration

General Electric (GE)
  • Collaborated with an international team of engineers to build, test, and qualify new refrigerator structures and sealed system designs focused on reducing material and manufacturing costs.
  • • Collaborated with product managers to incorporate user insights into cost saving strategies.
  • • Interpreted test data to understand complex component interactions in order to develop a lower cost sealed system solution.
  • • Analyzed statistical data, using Six Sigma methodologies, to approve suppliers for stainless steel handles, stamped door hinges, and other manufactured parts.
  • • Presented projects to senior engineers as well as other manufacturing, sourcing, and service teams, to strategize project implementation plans.
2009 – 2010
(Jun – Feb)

Program Manager – Refrigeration

General Electric (GE)
  • Managed the technical execution and qualification for four different compact refrigerators, sourced from two international manufacturers.
  • • Worked closely with product management to understand key customer requirements used to define technical product specifications, including features, energy usage, and aesthetic design.
  • • Led a global team of engineers, in Shanghai and Guangzhou, to communicate design requirements and drive quality initiatives with manufacturers in China.
  • • Analyzed product test data to calculate annual energy usage required by the Department of Energy.
  • • Presented to the Vice-President of Technology and senior level managers to gain approvals throughout the new product development process.
2007 – 2009

Edison Engineering Development Program

General Electric (GE)
  • Engineering leadership development program consisting of engineering roles in New Product Development, Product Cost Savings, and Sourced Finished Goods.
  • • Managed the technical execution of a microwave program, sourced from an Asian supplier, worth $1.5MM.
  • • Developed a new appearance and lighting package for refrigerators sold exclusively to GE’s largest retail customer.
  • • Gained project management skills working cross-functionally with marketing and manufacturing engineers.
  • • Six Sigma Green Belt Certified (DFSS).

Additional Info