Elizabeth Abunaw

Elizabeth Abunaw

Studies at:

The University of Chicago Booth School of Business

Location in:

Chicago, IL, Greater Chicago Area

Elizabeth Abunaw

Elizabeths connections

Currently

Studies at:
The University of Chicago Booth School of Business
Location in:
Chicago, IL, Greater Chicago Area

Bio

I am a full-time MBA student with extensive experience in CPG sales, including category management, account management, and customer relationships. I returned to business school at the University of Chicago Booth School of Business in Fall 2012 to launch a career forming partnerships between public and private sector organizations.

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Work

2012 – present

Chief Marketing Officer

CoupleCircle
  • CoupleCircle is the newest service for people in relationships to connect with other couples through the right event at the right time with the right people. Couples of all kinds all find themselves, at some point in their lives, wanting to grow their network or to enjoy activities with new people. Our unique introduction system is designed to give you and your partner the highest likelihood of meeting other couples you like and will continue to socialize with.
  • CoupleCircle events are designed to facilitate interaction amongst all attendees, creating the ideal environment to build and expand your network. Unlike other services, CoupleCircle is focused on meeting the unique needs of people in relationships.
  • Find out more and get started today by visiting www.couplecircle.com.
2010 – 2012

Business Category Manager

General Mills
  • Lead GMI category management initiatives at Delhaize, America. Provide critical category insights and thought leadership to build relationships and business with Food Lion, Hannaford, and other Delhaize banners. Leverage relevant resources including shopper card data, category management, shopper insights, GMI capabilities and external tools.
2009 – 2010
(Oct – Oct)

Business Planning Associate

General Mills
  • Provide support for Publix Account Team. Partner with account team in achieving volume program/share/CPC/rollback targets. Create and present key category reviews utilizing AC Nielsen, Consumer Panel facts, and Feature Vision.
2004 – 2009

Customer Account Manager

Spartan Stores
  • Managed $4.3MM General Mills Salty Snacks and Old El Paso business at Spartan corporate HQ
  • Revitalized declining Salty Snacks business through merchandising, distribution, and pricing actions, exceeding delivery targets by 7%, 13%, and 10% for three consecutive fiscal years (FY 07, FY 08, FY 09)
  • Built relationships with Spartan Stores category buyers to execute pricing, promotion, and shelving strategies
  • Negotiated 20% reduction in new item fees and reinvested funds into in store product demonstrations
2002 – 2004

Business Management Associate

SUPERVALU & Mid America Region
  • Optimized product distribution and shelf placement through analysis of ProSpace and Nielsen ranking reports

Work

2012 – present

Chief Marketing Officer

CoupleCircle
  • CoupleCircle is the newest service for people in relationships to connect with other couples through the right event at the right time with the right people. Couples of all kinds all find themselves, at some point in their lives, wanting to grow their network or to enjoy activities with new people. Our unique introduction system is designed to give you and your partner the highest likelihood of meeting other couples you like and will continue to socialize with.
  • CoupleCircle events are designed to facilitate interaction amongst all attendees, creating the ideal environment to build and expand your network. Unlike other services, CoupleCircle is focused on meeting the unique needs of people in relationships.
  • Find out more and get started today by visiting www.couplecircle.com.
2010 – 2012

Business Category Manager

General Mills
  • Lead GMI category management initiatives at Delhaize, America. Provide critical category insights and thought leadership to build relationships and business with Food Lion, Hannaford, and other Delhaize banners. Leverage relevant resources including shopper card data, category management, shopper insights, GMI capabilities and external tools.
2009 – 2010
(Oct – Oct)

Business Planning Associate

General Mills
  • Provide support for Publix Account Team. Partner with account team in achieving volume program/share/CPC/rollback targets. Create and present key category reviews utilizing AC Nielsen, Consumer Panel facts, and Feature Vision.
2004 – 2009

Customer Account Manager

Spartan Stores
  • Managed $4.3MM General Mills Salty Snacks and Old El Paso business at Spartan corporate HQ
  • Revitalized declining Salty Snacks business through merchandising, distribution, and pricing actions, exceeding delivery targets by 7%, 13%, and 10% for three consecutive fiscal years (FY 07, FY 08, FY 09)
  • Built relationships with Spartan Stores category buyers to execute pricing, promotion, and shelving strategies
  • Negotiated 20% reduction in new item fees and reinvested funds into in store product demonstrations
2002 – 2004

Business Management Associate

SUPERVALU & Mid America Region
  • Optimized product distribution and shelf placement through analysis of ProSpace and Nielsen ranking reports

Education

2012 – 2014

The University of Chicago Booth School of Business

Master of Business Administration
1998 – 2002

Cornell University

Bachelors of Science

Additional Info