Francisco Umaña

Francisco Umaña

Studies at:

Gimnasio Moderno

Location in:

Bogota, Raleigh-Durham, North Carolina Area

Francisco Umaña

Franciscos connections

Currently

Studies at:
Gimnasio Moderno
Location in:
Bogota, Raleigh-Durham, North Carolina Area

Francisco has worked/studied in

  • Colombia
  • Italy
  • United States of America

Francisco speaks

  • Spanish, English, Italian

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Work

2012
(May – Aug)

Summer Associate

Shire Pharmaceuticals
  • Providing business insights for the analysis and development of Marketing Strategic Plans.
2010 – 2011
(Sep – Aug)

Vitamins & GI Sr. Brand Manager and C. Excellence LA

GlaxoSmithKline (GSK)
  • Development of new communication platform with a growth of 35% YTD in Colombia.
  • Lead the Vitamins Category product and communication development for all Latina countries.
2007 – 2010

Sr. Brand Manager Analgesics

GlaxoSmithKline (GSK)
  • Managed Dolex, the leading Analgesics brand in Colombia with sales above US$35 million, through the design and execution of Brand Marketing plans and A&P investment.
2006 – 2007
(Nov – Nov)

GI Brand Manager

GlaxoSmithKline (GSK)
  • Created a new brand communication and exhibition strategy in Drugstores for Tums achieving 25% sales growth.
  • Defined a re-listing strategy for Tums reactivating the Brand in Key Clients (Supermarkets).
2005 – 2006
(Sep – Nov)

Assistant Brand Manager

Quala S.A.
  • Sr. Assistant Brand Manager Powder Drinks August 2005 – November 2006
  • Development and execution of Strategic Marketing Plans.
  • Jr. Assistant Brand Manager Candy
  • Development and execution of Strategic Marketing Plans.
2004 – 2005

Trade Marketing CH Assistant

GlaxoSmithKline (GSK)
  • · Supervised brand strategy implementation in Point of Sales.

Work

2012
(May – Aug)

Summer Associate

Shire Pharmaceuticals
  • Providing business insights for the analysis and development of Marketing Strategic Plans.
2010 – 2011
(Sep – Aug)

Vitamins & GI Sr. Brand Manager and C. Excellence LA

GlaxoSmithKline (GSK)
  • Development of new communication platform with a growth of 35% YTD in Colombia.
  • Lead the Vitamins Category product and communication development for all Latina countries.
2007 – 2010

Sr. Brand Manager Analgesics

GlaxoSmithKline (GSK)
  • Managed Dolex, the leading Analgesics brand in Colombia with sales above US$35 million, through the design and execution of Brand Marketing plans and A&P investment.
2006 – 2007
(Nov – Nov)

GI Brand Manager

GlaxoSmithKline (GSK)
  • Created a new brand communication and exhibition strategy in Drugstores for Tums achieving 25% sales growth.
  • Defined a re-listing strategy for Tums reactivating the Brand in Key Clients (Supermarkets).
2005 – 2006
(Sep – Nov)

Assistant Brand Manager

Quala S.A.
  • Sr. Assistant Brand Manager Powder Drinks August 2005 – November 2006
  • Development and execution of Strategic Marketing Plans.
  • Jr. Assistant Brand Manager Candy
  • Development and execution of Strategic Marketing Plans.
2004 – 2005

Trade Marketing CH Assistant

GlaxoSmithKline (GSK)
  • · Supervised brand strategy implementation in Point of Sales.

Education

Gimnasio Moderno

2012

Duke University Fuqua School of Business

MBA Exchange
2011 – 2012

SDA Bocconi School of Management

MBA Candidate
1999 – 2005

Universidad de Los Andes

Business Manager

Additional Info