Giles Knights

Giles Knights

Works at:

Business Because

Location in:

London, United Kingdom

Giles Knights

Currently

Works at:
Business Because
Location in:
London, United Kingdom

Bio

I am a 3 x co-founder in the UK and Africa.

I am currently busy building the Business Because network of MBA students and business schools.

Giles has worked/studied in

  • Australia
  • South Africa
  • United Kingdom

Giles speaks

  • English

Giles has experience in

  • Consumer goods
  • Services - legal, PR, marketing, accounting
  • Technology

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Work

2015 – present

MD @ BusinessBecause

Business Because
  • Business Because is the network for the b-school world. With more than 25,000 members internationally, daily b-school news and MBA job updates, this is an essential network for anyone currently at, or considering applying to, business school.
  • Before your MBA - to research business schools, read MBA admissions tips and message current students and admissions directors.
  • During your MBA - to connect with other business students in your city or across the world, build a professional online resume and apply for jobs.
  • After your MBA - to message recruiters, connect with fellow alumni at interesting companies and stay in touch with business school news
2011 – 2015

Co-Founder

you-Verify
  • youVerify - Safer Shopping. Smarter Selling
  • youVerify is a consumer focused anti-counterfeiting solution and selling tool that:
  • 1) Helps protect online shoppers from unknowingly buying fakes.
  • 2) Allows online sellers of genuine products to build trust with their buying audience, helping them to sell faster, and for more money.
  • 3) Allows brands to protect their sales and equity.
  • 4) Gives marketplaces a way to protect both their reputation with consumers, as well as themselves against legal action from brand rights owners.
2010 – 2011

Co-Founder

Finance Forum
  • Finance Forum was an investor relation’s social media platform that facilitated greater communication and transparency between the financial community and JSE listed companies. I sold the concept in to C-level execs of JSE listed companies, and signed a partnership deal with South Africa’s leading online financial media company.
2006 – 2009

Co-Founder

Fit Fuel
  • A health and wellbeing company made up of two parts:
  • - Africa's first online health and wellbeing store channeling Zappo's type customer service and shipping to all corners of the country, and there are some remote corners.
  • - Africa's first healthy vending network. Secured the exclusive vending rights to Virgin Active Health Clubs nationwide. As well as partnering with large international corporates to assist them with their employee wellness schemes.
2004 – 2006

Online Casino - UK Country Manager

Forwardslash
  • Managed the marketing for a suite of online casino brands to UK players. Grew revenue year on year. Built the UK dedicated team to inclue acquisition agents, affiliate managers, and designers.
2002 – 2003

Sales & Trade Marketing Manager

Pete & Johnnies (PJ's) smoothies
  • Pete & Johnnies (PJ's) ran alongside Innocent drinks in creating the 'smoothie' category. At the time we were neck and neck in market share and the race was on.
  • • Established P&J in-house distribution centre for Greater London
  • • Recruited, trained and managed key account sales team for Greater London.
  • • Developed Trade Marketing activity for national roll out and ‘Survivor’ TV sponsorship.
  • • New product development, testing and distribution.
2000 – 2002

Country Sales & Marketing Manager - South Africa

Bacardi
  • Established a national team of Bacardi-Martini brand ambassadors covering both the formal and informal markets. Recruited, trained and managed the team in line with the UK best practices. Managed national accounts. Conceptualised and executed on numerous trade marketing initiatives. Oversaw national sampling campaigns and events.
1998 – 2000

Brand Ambassador

Bacardi
  • Ambassador of the Year 1999 ahead of 30 others.

Work

2015 – present

MD @ BusinessBecause

Business Because
  • Business Because is the network for the b-school world. With more than 25,000 members internationally, daily b-school news and MBA job updates, this is an essential network for anyone currently at, or considering applying to, business school.
  • Before your MBA - to research business schools, read MBA admissions tips and message current students and admissions directors.
  • During your MBA - to connect with other business students in your city or across the world, build a professional online resume and apply for jobs.
  • After your MBA - to message recruiters, connect with fellow alumni at interesting companies and stay in touch with business school news
2011 – 2015

Co-Founder

you-Verify
  • youVerify - Safer Shopping. Smarter Selling
  • youVerify is a consumer focused anti-counterfeiting solution and selling tool that:
  • 1) Helps protect online shoppers from unknowingly buying fakes.
  • 2) Allows online sellers of genuine products to build trust with their buying audience, helping them to sell faster, and for more money.
  • 3) Allows brands to protect their sales and equity.
  • 4) Gives marketplaces a way to protect both their reputation with consumers, as well as themselves against legal action from brand rights owners.
2010 – 2011

Co-Founder

Finance Forum
  • Finance Forum was an investor relation’s social media platform that facilitated greater communication and transparency between the financial community and JSE listed companies. I sold the concept in to C-level execs of JSE listed companies, and signed a partnership deal with South Africa’s leading online financial media company.
2006 – 2009

Co-Founder

Fit Fuel
  • A health and wellbeing company made up of two parts:
  • - Africa's first online health and wellbeing store channeling Zappo's type customer service and shipping to all corners of the country, and there are some remote corners.
  • - Africa's first healthy vending network. Secured the exclusive vending rights to Virgin Active Health Clubs nationwide. As well as partnering with large international corporates to assist them with their employee wellness schemes.
2004 – 2006

Online Casino - UK Country Manager

Forwardslash
  • Managed the marketing for a suite of online casino brands to UK players. Grew revenue year on year. Built the UK dedicated team to inclue acquisition agents, affiliate managers, and designers.
2002 – 2003

Sales & Trade Marketing Manager

Pete & Johnnies (PJ's) smoothies
  • Pete & Johnnies (PJ's) ran alongside Innocent drinks in creating the 'smoothie' category. At the time we were neck and neck in market share and the race was on.
  • • Established P&J in-house distribution centre for Greater London
  • • Recruited, trained and managed key account sales team for Greater London.
  • • Developed Trade Marketing activity for national roll out and ‘Survivor’ TV sponsorship.
  • • New product development, testing and distribution.
2000 – 2002

Country Sales & Marketing Manager - South Africa

Bacardi
  • Established a national team of Bacardi-Martini brand ambassadors covering both the formal and informal markets. Recruited, trained and managed the team in line with the UK best practices. Managed national accounts. Conceptualised and executed on numerous trade marketing initiatives. Oversaw national sampling campaigns and events.
1998 – 2000

Brand Ambassador

Bacardi
  • Ambassador of the Year 1999 ahead of 30 others.

Education

1996 – 1998

University of Wales, Swansea

BSc Economics

Clubs

Not a member of any clubs

Additional Info

Website
www.businessbecause.com
Nationality:
  • British