Gina des Cognets

Gina des Cognets

Works at:

Tuck School of Business at Dartmouth College

Location in:

Norwich, United States

Gina des Cognets

Ginas connections

Currently

Works at:
Tuck School of Business at Dartmouth College
Location in:
Norwich, United States

Bio

I am passionate about the intersection of education and digital media and how it fosters collaboration and intellectual development among students and alumni. I love to creatively solve problems and deliver impactful results by building and leading dynamic and successful teams. I am an entrepreneurial, strategic thinker with a proven track record in managing high-profile communications and digital projects. I am an accomplished relationship manager who develops, nurtures and maintains key client, colleague and constituent relationships. I am approachable at all levels and have a strong ability to motivate and inspire others.

My specialties include:
Leadership and project management | strategy development and execution | building and leading cross-functional teams | strategic communications planning | new media communications | creative problem solving | mentoring and teaching

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Work

2012 – present

Director of Marketing and Communications/CMO

Tuck School of Business at Dartmouth College
  • I am working closely with the Dean to develop and execute our vision for Tuck's overall communications strategy. Working closely with my 13-person team, we collaborate with Tuck departments to set short-term and long-term marketing strategies to effectively communicate and reinforce the school’s strategy. I am designing, preparing and leading the implementation of a Marketing and Communications plan that supports the overall mission of Tuck, including our media and public relations strategy. I provide broad direction to editorial, creative, and marketing personnel across Tuck to align planning and creative activities with top-level objectives, using multiple channels, including traditional and new media outlets. I manage the development and maintenance of the unit’s operating budget and ensure that resources are allocated in an effective and efficient manner.
2011 – 2012
(Jul – Aug)

Director, Alumni Services

Tuck School of Business at Dartmouth College
  • • Lead project manager for the creation, launch and implementation of myTUCK, an online portal that delivers customized, role based content to all alumni. Developed project plan; managed cross-functional Tuck and Dartmouth team; created strategic communications plan for the launch. Successful myTUCK launch drew over 2,000 unique visits with an average on-site time of 7 minutes in the first week.
  • • Led internal innovation team to design, deliver and evaluate new online programs for alumni learning.
  • • Direct the Tuck Alumni Events team that organizes Tuck’s highly regarded domestic and international events, including Dean's receptions, alumni reunions, lifelong learning programs, and affinity-group events.
  • • Develop and execute alumni services communications strategy, including print, digital, email, and social media.
2006 – 2011

Associate Director, Annual Giving and Alumni Services

Tuck School of Business at Dartmouth College
  • • Managed a portfolio of sixteen classes, including all aspects of class-based fundraising programs. Led several classes to hit record-breaking year-end participation and revenue targets.
  • • Introduced new targeted alumnae events in key cities that created increased alumnae engagement with Tuck.
  • • Oversaw Tuck alumni clubs and volunteers in key US and international cities. Worked closely with the Tuck Club of NY to revitalize its presence, including establishing itself as an independent 501©3 in 2010.
  • • Hired, trained and supervised two events staff members.
2003 – 2006

Director, Investor Client Services

Business Intelligence Advisors
  • • Led $200,000 project to create new document-delivery portal. Collaborated with internal stakeholders, clients, and external web firm to identify key requirements; build functional specifications; test and launch application. Project completed ahead of schedule and on budget.
  • • Developed firm-wide strategic communications initiatives, including communications and branding strategy for new product line and strategic communications plan surrounding hire of new CEO.
  • • Managed several multi-billion dollar retainer investment clients representing $1.5 MM+ in annual revenue.
  • • Executed comprehensive audit of service delivery to identify growth and improvement areas. Led internal efforts to develop new product offerings to meet newly identified client needs, resulting in 100% increase in annual contract revenue.
2002 – 2003
(Jul – Apr)

Program Manager, Office of the Vice Chairman

AOL Time Warner
  • • Managed AOL TW’s Boston-based philanthropy efforts. Partnered with Executive Director of new national non-profit to launch program with $2MM annual budget. Developed financials, strategic communications plan, facilitated relationships with major funders and partners, coordinated process to achieve 501(c)3 status.
  • • Worked closely with Vice-Chair to support his corporate and board responsibilities. Evaluated new business proposals to identify opportunities; conducted strategic analysis for corporate initiatives.
2000 – 2001
(Jun – Aug)

Summer Associate

America Online
  • • Drafted AOL Invitations product launch and marketing plan. Site design suggestions included in final build of product; Invitations became AOL service leader within 4 months of launch.
  • • Analyzed competitive environment for new shopping product and developed model to forecast revenue streams; presented findings to the Director of Strategy.
1996 – 1999

Senior Associate

Robinson Lerer & Montgomery
  • • Managed COO’s office: internal/external liaison to staff and clients to help prioritize and facilitate workflow from account teams to President to clients on high profile strategic communications projects.
  • • Assumed increasingly senior roles on several high-profile communications projects, including AOL/Netscape and New York Times/Boston Globe acquisitions, the Bill Gates’ 1996 The Road Ahead book tour and Bill Gates philanthropy strategy. Conducted primary research and analysis; wrote communications materials.
1994 – 1996

Promotion Manager

Cowles Magazines
  • • Oversaw all aspects of direct mail and insert card promotions for six consumer magazines (combined circulation: 3 million) including: budget; creative development; promotion testing.

Work

2012 – present

Director of Marketing and Communications/CMO

Tuck School of Business at Dartmouth College
  • I am working closely with the Dean to develop and execute our vision for Tuck's overall communications strategy. Working closely with my 13-person team, we collaborate with Tuck departments to set short-term and long-term marketing strategies to effectively communicate and reinforce the school’s strategy. I am designing, preparing and leading the implementation of a Marketing and Communications plan that supports the overall mission of Tuck, including our media and public relations strategy. I provide broad direction to editorial, creative, and marketing personnel across Tuck to align planning and creative activities with top-level objectives, using multiple channels, including traditional and new media outlets. I manage the development and maintenance of the unit’s operating budget and ensure that resources are allocated in an effective and efficient manner.
2011 – 2012
(Jul – Aug)

Director, Alumni Services

Tuck School of Business at Dartmouth College
  • • Lead project manager for the creation, launch and implementation of myTUCK, an online portal that delivers customized, role based content to all alumni. Developed project plan; managed cross-functional Tuck and Dartmouth team; created strategic communications plan for the launch. Successful myTUCK launch drew over 2,000 unique visits with an average on-site time of 7 minutes in the first week.
  • • Led internal innovation team to design, deliver and evaluate new online programs for alumni learning.
  • • Direct the Tuck Alumni Events team that organizes Tuck’s highly regarded domestic and international events, including Dean's receptions, alumni reunions, lifelong learning programs, and affinity-group events.
  • • Develop and execute alumni services communications strategy, including print, digital, email, and social media.
2006 – 2011

Associate Director, Annual Giving and Alumni Services

Tuck School of Business at Dartmouth College
  • • Managed a portfolio of sixteen classes, including all aspects of class-based fundraising programs. Led several classes to hit record-breaking year-end participation and revenue targets.
  • • Introduced new targeted alumnae events in key cities that created increased alumnae engagement with Tuck.
  • • Oversaw Tuck alumni clubs and volunteers in key US and international cities. Worked closely with the Tuck Club of NY to revitalize its presence, including establishing itself as an independent 501©3 in 2010.
  • • Hired, trained and supervised two events staff members.
2003 – 2006

Director, Investor Client Services

Business Intelligence Advisors
  • • Led $200,000 project to create new document-delivery portal. Collaborated with internal stakeholders, clients, and external web firm to identify key requirements; build functional specifications; test and launch application. Project completed ahead of schedule and on budget.
  • • Developed firm-wide strategic communications initiatives, including communications and branding strategy for new product line and strategic communications plan surrounding hire of new CEO.
  • • Managed several multi-billion dollar retainer investment clients representing $1.5 MM+ in annual revenue.
  • • Executed comprehensive audit of service delivery to identify growth and improvement areas. Led internal efforts to develop new product offerings to meet newly identified client needs, resulting in 100% increase in annual contract revenue.
2002 – 2003
(Jul – Apr)

Program Manager, Office of the Vice Chairman

AOL Time Warner
  • • Managed AOL TW’s Boston-based philanthropy efforts. Partnered with Executive Director of new national non-profit to launch program with $2MM annual budget. Developed financials, strategic communications plan, facilitated relationships with major funders and partners, coordinated process to achieve 501(c)3 status.
  • • Worked closely with Vice-Chair to support his corporate and board responsibilities. Evaluated new business proposals to identify opportunities; conducted strategic analysis for corporate initiatives.
2000 – 2001
(Jun – Aug)

Summer Associate

America Online
  • • Drafted AOL Invitations product launch and marketing plan. Site design suggestions included in final build of product; Invitations became AOL service leader within 4 months of launch.
  • • Analyzed competitive environment for new shopping product and developed model to forecast revenue streams; presented findings to the Director of Strategy.
1996 – 1999

Senior Associate

Robinson Lerer & Montgomery
  • • Managed COO’s office: internal/external liaison to staff and clients to help prioritize and facilitate workflow from account teams to President to clients on high profile strategic communications projects.
  • • Assumed increasingly senior roles on several high-profile communications projects, including AOL/Netscape and New York Times/Boston Globe acquisitions, the Bill Gates’ 1996 The Road Ahead book tour and Bill Gates philanthropy strategy. Conducted primary research and analysis; wrote communications materials.
1994 – 1996

Promotion Manager

Cowles Magazines
  • • Oversaw all aspects of direct mail and insert card promotions for six consumer magazines (combined circulation: 3 million) including: budget; creative development; promotion testing.

Education

2000 – 2009

Dartmouth - Tuck

MBA
1990 – 1994

Hamilton College

BA

Additional Info