Harsha Parankusam

Harsha Parankusam

Studies at:

Lancaster University Management School

Location in:

Lancaster, United Kingdom

Harsha Parankusam

Harshas connections

Currently

Studies at:
Lancaster University Management School
Location in:
Lancaster, United Kingdom

Bio

Banking professional with 10+ years dynamic career in sales & business development along with an MBA from a leading business school in Europe • Proven track record in strategic planning, market development and execution • Expertise in developing short and long-term business critical plans • Competent at both operational and strategic levels • Excellent people management and communication skills

Harsha has worked/studied in

  • India
  • United Kingdom

Harsha speaks

  • English
  • Hindi
  • Bengali
  • Indian
  • Oriya
  • Sanskrit
  • Telugu

Harsha has experience in

  • Healthcare

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Work

2009 – 2010
(Apr – Sep)

Regional Manager

Axis Bank , India
  •  Developed a structured approach for the business development of investment products, current account, savings account and other liability products from HNI client base.
  •  Managed 70 bank branches to generate revenue through mobile banking and internet banking usage and gained experience in P&L management of the region.
  •  Identified, negotiated and closed new business deals with large corporates for salary accounts, corporate funding and banking relationship.
  •  Conducted promotional campaigns that include branch merchandising, direct marketing for promoting internet banking, mobile banking and ATM channels
  •  Achieved the highest “Internet banking” registration during the national campaign for registering customers for net banking. 10,900 customers registered in 2 weeks.
2008 – 2009
(Jan – Mar)

Area Manager

Reliance Capital , India
  •  Managed a team of 20 sales managers and attained highest amount of mortgage loan sanctions (INR 400 Million) in Bangalore-India for 2008 and 2009.
  •  Designed and implemented business strategy, budgeting & promotional activities to promote home equity loans and home loans.
  •  Responsible for appraisal and recommendation of high value loan applications while ensuring due diligence was complete in credit underwriting process
  •  Channel management: Built and provided ongoing support & training to channels & direct sales team to source business, close sales & deliver services.
  •  Managed profitability through top-line growth, yield and acquisition cost within the budgeted levels
2005 – 2007

Sales Manager

ICICI Bank , India
  •  Managed a team of 4 team leaders and 35 executives & developed strategies for business development & marketing activities for home-equity and home loans business.
  •  Achieved a business growth of 275% over a period of 2 years. The base was INR195 Million.
  •  Managed asset desk managers at bank branches to ensure high turnover of mortgage loan applications at branch level.
  •  Received Prudential Cup for selling highest volume of third party product (Insurance) with mortgage loan (90% penetration) as part of cross selling initiative.
  •  Planned & executed demand generation activities on a monthly basis to increase business.
  •  Identified & developed business associates to sell loan products, thus increased market share & top line growth (275%)
1998 – 2005

Customer Relationship Manager

Johnson & Johnson , India
  •  Launched and established the company in Hyderabad-India in May 1998, after doing a methodical market survey and analysis.
  •  Introduced a new distribution system in the state of Andhra Pradesh by appointing distributors and exclusive C&F operations in the year 2003 resulted in sales growth of 125% YOY.
  •  Conducted continuous training programs for dealers and channel partners on sales management, business plans and soft skills.
  •  Designed and implemented demand generation activities, once in every quarter, to increase the customer flow to the optical shops and subsequently increased the sales. Conversion to sales ratio was around 8%; national average was around 6%.
  •  Developed Tele-Marketing and event management team for conducting market research and executing promotional activities.
  •  Won “Award for Managing Complexity” for successfully developing a new territory and recorded a highest sales growth during the year2000.
  •  Awarded “WINNERS CIRLE” award. The Circle constitutes of Europe, Middle East and African markets. It was given, as achievement vs. target was highest in the country (115%) during the year 1999.
  •  Received “INNOVATION AWARD” for successfully clinching a business deal from one of the largest key accounts in the market through implementation of series of customer satisfaction programs. The key account started to contribute appx.40% of the total business.
1995 – 1997

Territory Manager

Eli Lilly and Company , India
  • Planned and executed regular business calls to doctors and hospitals to generate prescription demand
  • Regularly conducted seminars & symposiums for doctors to keep them abreast with the latest development in the healthcare field.
  • Weekly meetings with the distributors to ensure decent inventory level of products and analysing R.O.I of the stocks.
  • Launched the products and created a strong base for the company in one of the eastern states in India. Sales grew from Zero base to appx.200% from 1995 to 1997

Work

2009 – 2010
(Apr – Sep)

Regional Manager

Axis Bank , India
  •  Developed a structured approach for the business development of investment products, current account, savings account and other liability products from HNI client base.
  •  Managed 70 bank branches to generate revenue through mobile banking and internet banking usage and gained experience in P&L management of the region.
  •  Identified, negotiated and closed new business deals with large corporates for salary accounts, corporate funding and banking relationship.
  •  Conducted promotional campaigns that include branch merchandising, direct marketing for promoting internet banking, mobile banking and ATM channels
  •  Achieved the highest “Internet banking” registration during the national campaign for registering customers for net banking. 10,900 customers registered in 2 weeks.
2008 – 2009
(Jan – Mar)

Area Manager

Reliance Capital , India
  •  Managed a team of 20 sales managers and attained highest amount of mortgage loan sanctions (INR 400 Million) in Bangalore-India for 2008 and 2009.
  •  Designed and implemented business strategy, budgeting & promotional activities to promote home equity loans and home loans.
  •  Responsible for appraisal and recommendation of high value loan applications while ensuring due diligence was complete in credit underwriting process
  •  Channel management: Built and provided ongoing support & training to channels & direct sales team to source business, close sales & deliver services.
  •  Managed profitability through top-line growth, yield and acquisition cost within the budgeted levels
2005 – 2007

Sales Manager

ICICI Bank , India
  •  Managed a team of 4 team leaders and 35 executives & developed strategies for business development & marketing activities for home-equity and home loans business.
  •  Achieved a business growth of 275% over a period of 2 years. The base was INR195 Million.
  •  Managed asset desk managers at bank branches to ensure high turnover of mortgage loan applications at branch level.
  •  Received Prudential Cup for selling highest volume of third party product (Insurance) with mortgage loan (90% penetration) as part of cross selling initiative.
  •  Planned & executed demand generation activities on a monthly basis to increase business.
  •  Identified & developed business associates to sell loan products, thus increased market share & top line growth (275%)
1998 – 2005

Customer Relationship Manager

Johnson & Johnson , India
  •  Launched and established the company in Hyderabad-India in May 1998, after doing a methodical market survey and analysis.
  •  Introduced a new distribution system in the state of Andhra Pradesh by appointing distributors and exclusive C&F operations in the year 2003 resulted in sales growth of 125% YOY.
  •  Conducted continuous training programs for dealers and channel partners on sales management, business plans and soft skills.
  •  Designed and implemented demand generation activities, once in every quarter, to increase the customer flow to the optical shops and subsequently increased the sales. Conversion to sales ratio was around 8%; national average was around 6%.
  •  Developed Tele-Marketing and event management team for conducting market research and executing promotional activities.
  •  Won “Award for Managing Complexity” for successfully developing a new territory and recorded a highest sales growth during the year2000.
  •  Awarded “WINNERS CIRLE” award. The Circle constitutes of Europe, Middle East and African markets. It was given, as achievement vs. target was highest in the country (115%) during the year 1999.
  •  Received “INNOVATION AWARD” for successfully clinching a business deal from one of the largest key accounts in the market through implementation of series of customer satisfaction programs. The key account started to contribute appx.40% of the total business.
1995 – 1997

Territory Manager

Eli Lilly and Company , India
  • Planned and executed regular business calls to doctors and hospitals to generate prescription demand
  • Regularly conducted seminars & symposiums for doctors to keep them abreast with the latest development in the healthcare field.
  • Weekly meetings with the distributors to ensure decent inventory level of products and analysing R.O.I of the stocks.
  • Launched the products and created a strong base for the company in one of the eastern states in India. Sales grew from Zero base to appx.200% from 1995 to 1997

Education

2010 – 2011

Lancaster University Management School

MBA (MBA)
1999 – 2002

Osmania University

Ex. MBA (Masters)

Additional Info