Hector Argente

Hector Argente

Studies at:

HEC Paris

Location in:

Jouy en Josas, France

Hector Argente

Hectors connections

Currently

Studies at:
HEC Paris
Location in:
Jouy en Josas, France

Bio

Professional in the marketing field, with three years of experience launching new products into the market and creating promotional strategies for different distribution channels.

Hector has worked/studied in

  • Canada
  • France
  • Mexico

Hector speaks

  • English
  • Spanish

Hector has experience in

  • Consulting
  • Consumer goods
  • Services - legal, PR, marketing, accounting

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Work

2012 – 2013
(Aug – Aug)

Marketing Consultant

Argente y Consultores Asociados , Mexico
  • Argente y Consultores is a familiar enterprise that gives business consulting services to companies in all the sectors.
  • • Pepsico Foods: Created the strategy for Quaker to penetrate the breakfast market in the convenience stores. After one year, Quaker became the leader of the market in this particular channel.
2010 – 2012

Marketing Trainee

Unilever , Mexico
  • Channel Developer Sr (Discounters) January 2012 – August 2012
  • • Developed solutions inside the company in order to improve shopping experience and overcome channel threats such as robbery. During 2012, the robbery decreased 15% and our visibility in point of sale increased 25%.
  • • Performed research to create the Official Guide to Manage Discounters; document inside the organization that contains the diagnosis, definition and potential big bets for the company in this distribution channel.
  • Trade Marketing Assistant Sr August 2011 – December 2011
  • • Created the strategy of all the promotional plans that were implemented in the proximity channel. At the end of 2011, Unilever grew 83% in sales with these clients.
  • • Developed and new assortment accorded to the characteristics of this distribution channel for all the brands of Unilever. Nowadays, this portfolio represents 70% of the sales in the proximity channel.
  • • Awarded as the best member of the Young Professional Development Program
  • Customer Marketing Assistant Sr (Sunsilk) April 2011 – August 2011
  • • Planed and executed the brand’s trade activities for all the different costumers in the modern trade during the most important promotional period of the year. The brand grew 11% during the first six months of 2011.
  • Brand Assistant Sr (Sunsilk) November 2010 – April 2011
  • • Led all the marketing strategy for the launch of Clima Resist. Nowadays, this product is the third most important variant of the brand and represents 10% of its sales.
  • • Created a promotional plan for the clubs distribution channel. At the end of 2010, Sunsilk grew 13%. The strategy for 2011 was implemented and the brand increased its sales more than 23%
  • • Received a “High Performer” award, given to the best Brand Building trainee.
  • Brand Assistant Jr (Sunsilk) July 2010 – October 2010
  • • Developed all the 360º strategy for the re-launch of the treatments segment. Two months after the re-launch, Sunsilk treatments increase its share in 20%.
  • • Led all the special promotions created by the brand. At the end of 2010, these promotional activities represented one additional market share point for Sunsilk.

Work

2012 – 2013
(Aug – Aug)

Marketing Consultant

Argente y Consultores Asociados , Mexico
  • Argente y Consultores is a familiar enterprise that gives business consulting services to companies in all the sectors.
  • • Pepsico Foods: Created the strategy for Quaker to penetrate the breakfast market in the convenience stores. After one year, Quaker became the leader of the market in this particular channel.
2010 – 2012

Marketing Trainee

Unilever , Mexico
  • Channel Developer Sr (Discounters) January 2012 – August 2012
  • • Developed solutions inside the company in order to improve shopping experience and overcome channel threats such as robbery. During 2012, the robbery decreased 15% and our visibility in point of sale increased 25%.
  • • Performed research to create the Official Guide to Manage Discounters; document inside the organization that contains the diagnosis, definition and potential big bets for the company in this distribution channel.
  • Trade Marketing Assistant Sr August 2011 – December 2011
  • • Created the strategy of all the promotional plans that were implemented in the proximity channel. At the end of 2011, Unilever grew 83% in sales with these clients.
  • • Developed and new assortment accorded to the characteristics of this distribution channel for all the brands of Unilever. Nowadays, this portfolio represents 70% of the sales in the proximity channel.
  • • Awarded as the best member of the Young Professional Development Program
  • Customer Marketing Assistant Sr (Sunsilk) April 2011 – August 2011
  • • Planed and executed the brand’s trade activities for all the different costumers in the modern trade during the most important promotional period of the year. The brand grew 11% during the first six months of 2011.
  • Brand Assistant Sr (Sunsilk) November 2010 – April 2011
  • • Led all the marketing strategy for the launch of Clima Resist. Nowadays, this product is the third most important variant of the brand and represents 10% of its sales.
  • • Created a promotional plan for the clubs distribution channel. At the end of 2010, Sunsilk grew 13%. The strategy for 2011 was implemented and the brand increased its sales more than 23%
  • • Received a “High Performer” award, given to the best Brand Building trainee.
  • Brand Assistant Jr (Sunsilk) July 2010 – October 2010
  • • Developed all the 360º strategy for the re-launch of the treatments segment. Two months after the re-launch, Sunsilk treatments increase its share in 20%.
  • • Led all the special promotions created by the brand. At the end of 2010, these promotional activities represented one additional market share point for Sunsilk.

Education

2013 – 2015

HEC Paris

Business/Management (MBA)
2005 – 2009

Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)

Communication Science (Bachelors)
2008
(Jan – May)

Sauder School of Business - University of British Columbia

Marketing (Other)

Achievements

  • • L’Oreal Scholarship (MBA)
  • • HEC MBA Excellence Scholarship
  • • Mexican Government Excellence Scholarship (MBA)
  • • Awarded as the best member of the Young Professional Development Program at Unilever Mexico

Additional Info

Website
fr.linkedin.com/in/hectorargente
Nationality:
  • Mexican