Joshua Hirschland

Joshua Hirschland

Studies at:

The University of Chicago Booth School of Business

Location in:

Chicago, Greater Chicago Area

Joshua Hirschland

Joshs connections

Currently

Studies at:
The University of Chicago Booth School of Business
Location in:
Chicago, Greater Chicago Area

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Work

2011 – present

Founder

Hirschland Strategies
  • Established and manage a boutique research and communications consulting firm.
  • • Developed long-term working relationships with more than 15 clients across 3 continents
  • • Collaborated with teams on three continents to launch Booktrack app backed by Peter Thiel, developing positioning and securing positive media coverage to drive app into top 3 books apps in iTunes store
  • • Modeled growth and developed presentation for Booktrack investment round, earning meetings with top VCs
  • • Positioned and launched Ora TV network backed by Carlos Slim Helú and Larry King, working with CEO to set messaging, conduct media training, and manage press, resulting in 350+ articles and 30,000 web hits in 48 hours
  • • Forged partnership between C-SPAN and video tech startup AttracTV to broadcast White House Correspondents’ Dinner
  • • In total, pitched and secured 800+ media placements for clients including positive pieces in The New York Times, The Wall Street Journal, The Atlantic, Forbes, Fast Company, AP, and TechCrunch
2008 – 2010

Project Manager

Penn Schoen Berland- Subsidiary of WPP
  • • Managed 120+ quantitative and qualitative market research projects for 40 clients across 20 industries including 10 members of the Fortune 100, generating millions of dollars in revenue
  • • Analyzed 400,000 data points in market segmentation for regional cellular service provider, applying regression analysis to divide users into six behavioral clusters as first step in client creating an overall data-based device recommendation strategy
  • • Synthesized data from benchmark and tracking studies to continuously inform Fortune 100 telecommunications company on its communications strategy regarding a multi-billion dollar acquistion, resulting in client successfully gaining regulatory approval
  • • Assessed perceptions among 1,200 high net worth individuals immediately following Sept. 2008 banking collapse for Fortune 100 financial services company, establishing key messages for crisis communications and client outreach strategies
  • • Fielded and presented 2,700-person ad test for Fortune 100 CPG company in 48 hours, driving $1M+ in media spending
  • • Managed a team of analysts and collaborated with teams in Seattle, Denver, DC, and London to oversee fieldwork, budgets, and analyses
2008
(Jan – Apr)

Intern

Benenson Strategy Group
  • • Monitored, analyzed, quality-checked, and modeled polling data.
  • • Conducted background research to inform creation of polling models.
  • • Worked on corporate and political work including the Obama for America campaign.
2007

Intern

Mayor's Office of Long Term Planning and Sustainability
  • • Worked with City Hall staff to execute campaign for sustainability initiatives including congestion pricing
  • • Researched, devised, and presented recommendations resulting in new bicycle racks in Union Square and revisions to NYC’s building code
  • • Coordinated campaign events and edited communications
2007
(Jan – Dec)

Producer

Newsweek on Air
  • • Prepared guests for interviews.
  • • Researched, drafted, and recorded segments for air.
2006
(Sep – Dec)

Research Assistant

David Pogue- The New York Times
  • • Researched material and tested products for weekly “State of the Art” and “From the Desk of David Pogue” columns and Web videos.
2006
(May – Aug)

Intern

Mayor's Office of Media Research and Analysis
  • • Aggregated, summarized, analyzed, and distributed media coverage of NY politics.
2005
(May – Aug)

Temporary Organizer

United Auto Workers
  • • Maintained databases of targets and managed targeting for labor organizing drives.
1999 – 2004

Caddy

Knollwood Country Club

Work

2011 – present

Founder

Hirschland Strategies
  • Established and manage a boutique research and communications consulting firm.
  • • Developed long-term working relationships with more than 15 clients across 3 continents
  • • Collaborated with teams on three continents to launch Booktrack app backed by Peter Thiel, developing positioning and securing positive media coverage to drive app into top 3 books apps in iTunes store
  • • Modeled growth and developed presentation for Booktrack investment round, earning meetings with top VCs
  • • Positioned and launched Ora TV network backed by Carlos Slim Helú and Larry King, working with CEO to set messaging, conduct media training, and manage press, resulting in 350+ articles and 30,000 web hits in 48 hours
  • • Forged partnership between C-SPAN and video tech startup AttracTV to broadcast White House Correspondents’ Dinner
  • • In total, pitched and secured 800+ media placements for clients including positive pieces in The New York Times, The Wall Street Journal, The Atlantic, Forbes, Fast Company, AP, and TechCrunch
2008 – 2010

Project Manager

Penn Schoen Berland- Subsidiary of WPP
  • • Managed 120+ quantitative and qualitative market research projects for 40 clients across 20 industries including 10 members of the Fortune 100, generating millions of dollars in revenue
  • • Analyzed 400,000 data points in market segmentation for regional cellular service provider, applying regression analysis to divide users into six behavioral clusters as first step in client creating an overall data-based device recommendation strategy
  • • Synthesized data from benchmark and tracking studies to continuously inform Fortune 100 telecommunications company on its communications strategy regarding a multi-billion dollar acquistion, resulting in client successfully gaining regulatory approval
  • • Assessed perceptions among 1,200 high net worth individuals immediately following Sept. 2008 banking collapse for Fortune 100 financial services company, establishing key messages for crisis communications and client outreach strategies
  • • Fielded and presented 2,700-person ad test for Fortune 100 CPG company in 48 hours, driving $1M+ in media spending
  • • Managed a team of analysts and collaborated with teams in Seattle, Denver, DC, and London to oversee fieldwork, budgets, and analyses
2008
(Jan – Apr)

Intern

Benenson Strategy Group
  • • Monitored, analyzed, quality-checked, and modeled polling data.
  • • Conducted background research to inform creation of polling models.
  • • Worked on corporate and political work including the Obama for America campaign.
2007

Intern

Mayor's Office of Long Term Planning and Sustainability
  • • Worked with City Hall staff to execute campaign for sustainability initiatives including congestion pricing
  • • Researched, devised, and presented recommendations resulting in new bicycle racks in Union Square and revisions to NYC’s building code
  • • Coordinated campaign events and edited communications
2007
(Jan – Dec)

Producer

Newsweek on Air
  • • Prepared guests for interviews.
  • • Researched, drafted, and recorded segments for air.
2006
(Sep – Dec)

Research Assistant

David Pogue- The New York Times
  • • Researched material and tested products for weekly “State of the Art” and “From the Desk of David Pogue” columns and Web videos.
2006
(May – Aug)

Intern

Mayor's Office of Media Research and Analysis
  • • Aggregated, summarized, analyzed, and distributed media coverage of NY politics.
2005
(May – Aug)

Temporary Organizer

United Auto Workers
  • • Maintained databases of targets and managed targeting for labor organizing drives.
1999 – 2004

Caddy

Knollwood Country Club

Additional Info