Laila Akel is an online marketing and social media strategist who has worked in this area for over 12 years, collecting data, monitoring Social Media and compiling the data to form a full strategy in marketing and data mining. Laila started as a designer in 2004 after completing her studies in Applied Science, and within two years she was leading a team of designers and animators at the biggest ISP provider in Palestine (Hadara). In 2007 she worked as a web designer in the U.S. responsible for “Lane Bryant” online branding. During that period she perfected her skills in detecting and implementing effective online strategies. In 2009 she was leading the team responsible for the biggest online tourism portal in Palestine (visitpalestine.ps). This work further increased her skills in both project and content management.