Natalya Judina

Natalya Judina

Studies at:

Hult MBA & Masters

Location in:

Shanghai , China

Natalya Judina

Natalyas connections

Currently

Studies at:
Hult MBA & Masters
Location in:
Shanghai , China

Bio

Marketing professional with over ten years of international experience in the Netherlands, the United States, and Russia. Industry experience obtained across various sectors including telecommunications, film, education, financial services, and healthcare. Defined, developed, and established identity and brand strategy for a few startup companies that helped to grow their initial sales. Specific knowledge in:

- Brand Management
- Project Management
- Cross-Cultural Differences
- Event Planning
- Social Media Strategy
- Relationship Building

Natalya has worked/studied in

  • Belgium
  • China
  • Japan
  • Netherlands
  • Russian Federation
  • United Kingdom
  • United States of America

Natalya speaks

  • English
  • Russian
  • Dutch

Natalya has experience in

  • Arts
  • Consulting
  • Government / Public sector / Non-profit
  • Healthcare
  • Media and Entertainment
  • Telecoms

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Work

2015 – present

Strategic Marketing and Digital Professional

Freelance Consultant , United States of America
2014 – 2015
(Aug – Aug)

MBA Candidate

Hult MBA & Masters
2013 – 2014
(Jun – Jul)

Head of Marketing |Amsterdam

TXT Europe | Amsterdam Film School , Netherlands
  • I worked for two independent, privately-held startups in digital marketing/mobile applications and film/education.
  • Head of Marketing (2013-2014) Worked closely with product and IT teams to analyze and develop a roadmap of functional and technological features for a new mobile marketing application.
  • Planned and executed social media/content strategy that resulted in acquiring 5,000 Facebook fans within 3 months.
  • Prepared a confidential document for a new application in SMS marketing that is ready to be executed and expected to be available in the European market in 2015.
  • Marketing Adviser (2013 – 2014). Defined and conceptualized brand identity, strategy, and promotion of a new film school in Amsterdam.
  • Developed the concept, content, and tone of voice for the production of a new logo and website for the film school. Directed execution of the project.
  • Managed and launched an offline/online advertising campaign with a budget of 30K. Used social media channels and Google AdWords to help get the targeted number of students to start the first class within two months.
2012 – 2013
(Jun – Apr)

Director of Sales and Marketing | Chicago

Bridgeport Art Center
  • A privately held former warehouse that is now a home to studios for artists, designers, event venues, and a gallery.
  • Diverse role aimed at creating a new image for the Center as a cultural hub for Chicagoans artists and fashion designers, with a gallery, annual artist competition and two event venues. I managed a marketing budget of $250K.
  • Defined new brand positioning for the Center. Created a new look, feel, and image, and developed new content for the website and led its redesign. Altogether, this helped to increase online traffic by 50%.
  • Managed a team of three.
  • Achieved 35% savings by analyzing and redefining AdWords campaigns.
  • Prepared and organized the opening of a new fashion design center, including PR activities (ABC News featured a 2 min. story) and online advertising that helped to rent out the fashion studios by 50% within the first three months.
  • Managed and coordinated trade shows, panel discussions, and events.
2011 – 2013

Marketing and Communications Adviser | Chicago area

Emerpharma
  • A privately held pharmaceutical company dedicated to bringing novel products in CNS field to the market.
  • A member of the advisory board. Provide advice related to the use of marketing and communication, social media channels and promotional activities.
  • Established a corporate identity for a startup company, created a brand concept, and led execution of developing a logo and a website www.emerpharma.com.
2012
(Jan – May)

Social Media and Marketing Expert | Chicago

Resolution Digital Studios & Show Department
  • From creative concepting and design through post production, RDS provides messaging for broadcast and web.
  • A short-term contract with a target assignment that was timely completed.
  • Managed a team of two while determining and creating the company’s new brand identity, strategy, and logo.
  • Researched, formulated, and presented a new marketing strategy and planning to the company within two months.
  • Defined a social media strategy based on identification of user’s persona, established a content calendar for Social Media initiatives and developed an Eco-system.
2009 – 2011

Marketing Manager | Amsterdam

Transparent
  • A privately held company that offers businesses and institutions analysis of their historical payments.
  • Marketing Manager. Set up a marketing department. Managed and trained a team of two. Initiated and developed marketing-related processes. Oversaw and managed €350K marketing budget.
  • Defined and repositioned the company’s identity, redesigned the logo, and conceptualized and led the development and execution of a new website that increased sales by 20% in the first quarter.
  • Planned and organized a seminar that was attended by top managers from international companies.
2007 – 2009

Marketin and Communication Coordinator

Stiho
  • Developed and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and in-store communication.
  • Provided direction to agencies to guide the creation of marketing materials and to ensure congruence with corporate style and objectives.
  • Maintained communication with sales managers to ensure marketing activities were aligned with business goals.
  • Organized several events.
  • Planned and led execution of marketing campaigns.
2006 – 2009

Marketing & Communication Consultant, freelance

Different companies
  • Defined marketing strategy and communication plans, carried out marketing research and analyzed results.
  • Identified ideas and developed concepts to create effective communication materials and marketing campaigns.
2004 – 2007

Manager of Secretarial Department

Municipality Rotterdam
  • Collaborated with internal clients to identify needs and fulfil their requirements.
  • Managed team, resources and processes.
  • Coordinated all aspects of in-store employment.
  • Provided direct support to Director of Facility Department.
2002 – 2004

Customer Service Representative

GTO International BV
  • Interfaced with clients to perform contracting, invoicing, settlement of claims.
  • Supported logistics of transportation. Ensured delivery of products to clients. Processed export/import documentation for transportation via European roads.
  • Played key role in handling all client and agent requests relating to transportation of shipments.
1997 – 2002

Performer /Production assistant / PR Support

Different companies
  • Had leading roles in different plays and various genres.
  • Coordinated theater performances and rehearsals. Record script changes and alignment of actors.
  • Support PR of performances.
  • Performed in different movies and commercials

Work

2015 – present

Strategic Marketing and Digital Professional

Freelance Consultant , United States of America
2014 – 2015
(Aug – Aug)

MBA Candidate

Hult MBA & Masters
2013 – 2014
(Jun – Jul)

Head of Marketing |Amsterdam

TXT Europe | Amsterdam Film School , Netherlands
  • I worked for two independent, privately-held startups in digital marketing/mobile applications and film/education.
  • Head of Marketing (2013-2014) Worked closely with product and IT teams to analyze and develop a roadmap of functional and technological features for a new mobile marketing application.
  • Planned and executed social media/content strategy that resulted in acquiring 5,000 Facebook fans within 3 months.
  • Prepared a confidential document for a new application in SMS marketing that is ready to be executed and expected to be available in the European market in 2015.
  • Marketing Adviser (2013 – 2014). Defined and conceptualized brand identity, strategy, and promotion of a new film school in Amsterdam.
  • Developed the concept, content, and tone of voice for the production of a new logo and website for the film school. Directed execution of the project.
  • Managed and launched an offline/online advertising campaign with a budget of 30K. Used social media channels and Google AdWords to help get the targeted number of students to start the first class within two months.
2012 – 2013
(Jun – Apr)

Director of Sales and Marketing | Chicago

Bridgeport Art Center
  • A privately held former warehouse that is now a home to studios for artists, designers, event venues, and a gallery.
  • Diverse role aimed at creating a new image for the Center as a cultural hub for Chicagoans artists and fashion designers, with a gallery, annual artist competition and two event venues. I managed a marketing budget of $250K.
  • Defined new brand positioning for the Center. Created a new look, feel, and image, and developed new content for the website and led its redesign. Altogether, this helped to increase online traffic by 50%.
  • Managed a team of three.
  • Achieved 35% savings by analyzing and redefining AdWords campaigns.
  • Prepared and organized the opening of a new fashion design center, including PR activities (ABC News featured a 2 min. story) and online advertising that helped to rent out the fashion studios by 50% within the first three months.
  • Managed and coordinated trade shows, panel discussions, and events.
2011 – 2013

Marketing and Communications Adviser | Chicago area

Emerpharma
  • A privately held pharmaceutical company dedicated to bringing novel products in CNS field to the market.
  • A member of the advisory board. Provide advice related to the use of marketing and communication, social media channels and promotional activities.
  • Established a corporate identity for a startup company, created a brand concept, and led execution of developing a logo and a website www.emerpharma.com.
2012
(Jan – May)

Social Media and Marketing Expert | Chicago

Resolution Digital Studios & Show Department
  • From creative concepting and design through post production, RDS provides messaging for broadcast and web.
  • A short-term contract with a target assignment that was timely completed.
  • Managed a team of two while determining and creating the company’s new brand identity, strategy, and logo.
  • Researched, formulated, and presented a new marketing strategy and planning to the company within two months.
  • Defined a social media strategy based on identification of user’s persona, established a content calendar for Social Media initiatives and developed an Eco-system.
2009 – 2011

Marketing Manager | Amsterdam

Transparent
  • A privately held company that offers businesses and institutions analysis of their historical payments.
  • Marketing Manager. Set up a marketing department. Managed and trained a team of two. Initiated and developed marketing-related processes. Oversaw and managed €350K marketing budget.
  • Defined and repositioned the company’s identity, redesigned the logo, and conceptualized and led the development and execution of a new website that increased sales by 20% in the first quarter.
  • Planned and organized a seminar that was attended by top managers from international companies.
2007 – 2009

Marketin and Communication Coordinator

Stiho
  • Developed and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and in-store communication.
  • Provided direction to agencies to guide the creation of marketing materials and to ensure congruence with corporate style and objectives.
  • Maintained communication with sales managers to ensure marketing activities were aligned with business goals.
  • Organized several events.
  • Planned and led execution of marketing campaigns.
2006 – 2009

Marketing & Communication Consultant, freelance

Different companies
  • Defined marketing strategy and communication plans, carried out marketing research and analyzed results.
  • Identified ideas and developed concepts to create effective communication materials and marketing campaigns.
2004 – 2007

Manager of Secretarial Department

Municipality Rotterdam
  • Collaborated with internal clients to identify needs and fulfil their requirements.
  • Managed team, resources and processes.
  • Coordinated all aspects of in-store employment.
  • Provided direct support to Director of Facility Department.
2002 – 2004

Customer Service Representative

GTO International BV
  • Interfaced with clients to perform contracting, invoicing, settlement of claims.
  • Supported logistics of transportation. Ensured delivery of products to clients. Processed export/import documentation for transportation via European roads.
  • Played key role in handling all client and agent requests relating to transportation of shipments.
1997 – 2002

Performer /Production assistant / PR Support

Different companies
  • Had leading roles in different plays and various genres.
  • Coordinated theater performances and rehearsals. Record script changes and alignment of actors.
  • Support PR of performances.
  • Performed in different movies and commercials

Education

2014 – 2025

Hult MBA & Masters

Business/Management (MBA)
2009 – 2011

University of Liverpool Management School

Master (Masters)
2004 – 2007

InHolland University of Applied Sciences

Bachelor

Achievements

  • I was one of eight RUNNERS in the “RoPaRun” of 2007. It is the longest non-stop marathon in the world that starts in Paris and finishes in Rotterdam: the route covers ~530km and takes 3 days and 3 nights to complete.

Additional Info

Nationality:
  • Netherlander