Location in:Bath,United Kingdom
BioI hold over 12 years research, strategy and marketing experience, engaging with agencies, executives, CEOs and industry forums, to define business strategy, thought leadership and strategic marketing. My focus throughout, has been to stay in-touch with the customer, the competition and the coal-face. Working for a range of clients, from Vodafone, BT, and IBM, to small family-run businesses and start-ups, I use an array of research techniques, industry insight and experience to build detailed market and customer analysis. This enables high-level strategic planning, market entry strategy, branding, go-to-market campaigns and sales strategies, as well as change management programmes, knowledge leadership and innovation strategy. Over the years I have worked in various marketing and sales disciplines, including public relations, influencer marketing, account management, sales training, advertising, market research and more recently social media strategy. I have also worked on international development for a Middle East NGO. Central to this, has been his work in authoring industry leading whitepapers and keynote speeches at events; as well as chairing conferences and round-tables. I hold an MBA (with distinction) from the University of Bath, an MA in Marketing and a BA in Advertising and Communications. I cook, read about food, write about food, drive a Mini Moke and ride a road bike. I love walking my Irish Terrier, meeting people, travelling to Spain and spending as much time as I can with my lovely wife and young son.
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