Ron Boddy

Ron Boddy

Studies at:

Heriot-Watt University

Location in:

, Czech Republic

Ron Boddy

Rons connections

Currently

Studies at:
Heriot-Watt University
Location in:
, Czech Republic

Bio

PERSONAL PROFILE
• An dynamic and self-motivated executive with extensive experience and a huge appetite for business success
• A deep understanding of retail financial services and how to win, evidenced by a strong track record of delivery
• A strategic thinker, capable of conceiving, developing and implementing major business initiatives to drive performance improvement
• Proven ability to work across different markets, cultures and geographies
• An inspiring leader and communicator
• A strong negotiator with a genuine zeal to deliver enduring win-win deals
• A creative thinker with a history of finding innovative solutions

EXPERIENCE
• Over thirty years proven experience with a leading European banks
• A track record of success in most major functions
• Major strategic deliveries including Barclaycard’s European and International Expansion Strategies
• Major change project deliveries including all European country entries
• Deep P&L management experience
• A number of senior Board roles
• Extensive negotiating and M&A experience involving both acquisition and JVs
• A history of success in a range of geographies including continental Europe, Africa and Asia

ACHIEVEMENTS

• Development and launch of Barclaycard Gold, Europe’s most successful Gold credit card
• Turnaround of legacy credit card business in Germany, reversing decline trend and delivering first profit.
• Development and implementation of Barclaycard’s European Expansion strategy, including launches in France, Greece, Spain, Italy, Portugal and Ireland, a major systems implementation and the creation of a teleservicing centre in Dublin
• Delivery of JV deals in South Africa and Scandinavia
• Development and implementation of Barclaycard’s Asia-Pacific strategy.
• Exploitation of commercial rights to MUFC brand in Asia, delivering sub-licence deals in Malaysia, Japan, Hong Kong and Thailand,

Ron has worked/studied in

  • Germany
  • Malaysia
  • Singapore
  • United Kingdom

Ron speaks

  • French

Ron has experience in

  • Financial services (incl. insurance, mortgages, retail banking)

Join or Login to view the full profile

Only members of BusinessBecause can view full member profiles. Joining only takes one minute and you can sign in with your LinkedIn account...

Create a profile...


Work

2013 – present

Chief Product and Marketing Officer

GE Money Bank- Czech Republic
  • Responsible for retail and commercial marketing, above- and below-the-line
  • P&L responsibility for the bank's retail products and segments
2012 – 2013
(Jan – Jul)

Chief Product Officer

GE Money Bank- Czech Republic
  • P&L responsibility for the bank's retail products and segments
2010 – 2012

Leader - Credit Cards

GE Money Bank- Czech Republic
2007 – 2010

Chairman

Borneo Dream Sdn Bhd
  • Establishing a tourism business in Malaysian Borneo
2005 – 2007

Business Development Director

Barclaycard International
  • Brief to develop Barclaycard International business in Asia Pacific.
2003 – 2005

Business Expansion Director

Barclaycard International
  • Brief to develop Barclaycard Internationally inorganically in ket international markets of South Africa and Scandinavia
1998 – 2002

Commercial Director

Barclaycard International
  • Brief to launch businesses in France, Greece, Spain, Italy, Portugal and Irish Republic.
1997 – 1998
(May – May)

General Manager, Barclaycard Germany

Barclaycard International
  • Brief to turn around non-performing legacy credt card business in Germany to pave the way for further European expansion
1995 – 1997

Head of European Expansion

Barclaycard
  • Brief to develop strategy to establish non-UK credit card business

Work

2013 – present

Chief Product and Marketing Officer

GE Money Bank- Czech Republic
  • Responsible for retail and commercial marketing, above- and below-the-line
  • P&L responsibility for the bank's retail products and segments
2012 – 2013
(Jan – Jul)

Chief Product Officer

GE Money Bank- Czech Republic
  • P&L responsibility for the bank's retail products and segments
2010 – 2012

Leader - Credit Cards

GE Money Bank- Czech Republic
2007 – 2010

Chairman

Borneo Dream Sdn Bhd
  • Establishing a tourism business in Malaysian Borneo
2005 – 2007

Business Development Director

Barclaycard International
  • Brief to develop Barclaycard International business in Asia Pacific.
2003 – 2005

Business Expansion Director

Barclaycard International
  • Brief to develop Barclaycard Internationally inorganically in ket international markets of South Africa and Scandinavia
1998 – 2002

Commercial Director

Barclaycard International
  • Brief to launch businesses in France, Greece, Spain, Italy, Portugal and Irish Republic.
1997 – 1998
(May – May)

General Manager, Barclaycard Germany

Barclaycard International
  • Brief to turn around non-performing legacy credt card business in Germany to pave the way for further European expansion
1995 – 1997

Head of European Expansion

Barclaycard
  • Brief to develop strategy to establish non-UK credit card business

Education

2012 – 2016

Heriot-Watt University

Doctor of Business Administration
2012 – 2014

Heriot-Watt University

Postgraduate Certificate in Business Research Methods
2008 – 2010

University of Liverpool Management School

Masters
1971 – 1973

Ferryhill Grammar

1971 – 1973

Ferryhill Grammar

Additional Info

Nationality:
  • British