Rui Mendonça

Rui Mendonça

Works at:

Vodafone

Location in:

Lisbon, Portugal

Rui Mendonça

Ruis connections

Currently

Works at:
Vodafone
Location in:
Lisbon, Portugal

Bio

A dedicated, dynamic and highly motivated professional with over 25 years’ international experience in B2B and B2C sales and business development, predominantly in the telecommunications (telecom operators and mobile vendors) and FMCG industries. A proven track record of achieving demanding commercial, operational and financial objectives for large multinational corporations through the implementation of effective growth strategies both in the consumer and corporate segments and direct and indirect sales channels.

Rui has worked/studied in

  • Angola
  • Portugal
  • United Kingdom

Rui speaks

  • English
  • Portuguese
  • Spanish

Rui has experience in

  • Consumer goods
  • Telecoms

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Work

2016 – present

Corporate Account Manager

Vodafone , Portugal
  • Responsible for the sales of Vodafone's telecom services to large accounts, managing Large Clients that represent approx. €1,5M yearly revenue
  • Acting has a telecom consultant, providing a wide range of telecom solutions, from mobile voice and data services, to fixed telecom services, M2M solutions, amongst other Vodafone's corporate solutions
2015 – 2016
(Oct – Mar)

Account Manager

EE , United Kingdom
  • Ownership of the sales and commercial proposition execution in EE’s corporate indirect channel
  • Developing propositions and initiatives that increase EE’s market share as per the business strategy
  • Managing relationships within the indirect channels at all levels to ensure that all opportunities are met to support the sales strategy and business plan
  • Managing relationships with distribution partners and retailers at all levels, focusing on the field and merchandising teams
  • Planning and delivery of the rolling activity planner in EE’s indirect channel and ensuring that this is effectively making the most of segment opportunities
  • Key Achievements:
  • Maintained an effective relationship with channel and maximising revenues & sales figures and ensured brilliant partnership account management day-to-day
  • Identified, developed and grew EE sales in line with strategy and objectives. Develop and maintained proactive relationships creating a channel partnership maximising revenues and opportunities
2013 – 2015

Head of Sales

NET ONE TELECOM , Angola
  • Responsible for designing, developing and implementing an effective commercial strategy for the launch of Wimax 4G for the Indirect Sales Channel in Angola, with full P&L responsibility
  • Leading account management and business development plans mainly in the Government, Military and Defense, Oil & Gas sectors in Angola with Yahsat’s Satellite Broadband Internet Communications Systems and Services comprising 1200 sites across Angola’s territory
  • Selling and generating leads providing a wide range of telecom solutions, from mobile voice and data services, to fixed telecom services, VoIP, Data VPN, Housing, Hosting and Managed Services, satellite transponder leasing, IP over satellite, VSAT, broadcasting and portable mobile satellite services amongst other high-value, high-revenue and complex NetOne's corporate solutions
  • Restructuring and expanding Net One’s Indirect Sales Channel with 180 Authorised Agents and Installers across Angola
  • Defining annual and quarterly business plans, strategic objectives, commercial campaigns, targets and incentives in order to drive the business forward
  • Leading, managing and reorganising a team of 15 account managers, sales and back office assistants
  • Key Achievements:
  • Significantly increased turnover from $30m to $50m within two years through the design and implementation of an innovative new commercial strategy for the Indirect Sales Channel
  • Substantially grew market share, penetration and visibility by 17 per cent in the B2C segment and 7 per cent in the B2B segment
2008 – 2013

Key Account Sales Manager

Samsung Electronics , Portugal
  • Leading the mobile devices and accessories business, effectively managing a portfolio strategy, product management and product lifecycle
  • Negotiating annual contracts, T&C’s, rebates, strategic objectives and commercial targets in line with the organisation
  • Defining, developing and implementing annual and quarterly business plans designed to achieve long-term sustainable growth
  • Managing sales forecasts and developing effective and creative sales and marketing strategies in order to maximise revenue potential and raise company market share
  • Managing and allocating Co-Op and MDF investments to maximise trade marketing activities, increase brand presence and meet sales targets and in-house market share for value and volume
  • Defining and managing Samsung commercial, communication and promotional presence in Retail and Wholesale Channels, in-house VDF stores, monthly catalogues and online, according to established BTL activities
  • Key Achievements:
  • Successful launch and development of the Smartphones, Tablets and Accessories portfolio in the Portuguese market
  • Significantly increased Vodafone account turnover to € 30m, increased margin to 30 per cent, launched and introduced the Android portfolio, conquered the in-house market share leadership in terms of volume, value and visibility to above 25 per cent and considerably increased average selling price per unit
  • Achieved a €55m turnover, increased margin to 35 per cent, improved market share with Open Market accounts to above 40 per cent, sold 500.000 units. devices per year and significantly increased the Average Selling Price per unit
1999 – 2008

Key Account Manager

Vodafone , Portugal
  • Designing, developing and executing a successful sales and marketing strategy between Vodafone and its Retail Channel
  • Generating leads and maximising sales opportunities for fixed and mobile data and voice packages
  • Defining the promotional strategy and negotiating and managing MDF and Co-Op to implement effective Retail and Wholesale trade marketing activities
  • Ensuring a strong leadership presence in the retail market and supporting trade marketing teams to develop and deploy effective sales and marketing campaigns in Vodafone branded stores and retail chains with significantly improvement of presence and visibility
  • Key Achievements:
  • Increased Vodafone Authorised Agents from 12 to 18, added 5 new National Distributors and successfully managed its commercial activity and resellers’ chain
  • Substantially expanded Vodafone presence and visibility in the Portuguese market through the opening of 75 new Vodafone branded stores nationwide with considerable impact on retail market
  • Generated more than €25m turnover and delivered an outstanding performance increase from 20k to 215k Gross Adds whilst keeping ARPU over €20.00 and controlling churn rate of two per cent
  • Instrumental in increasing Vodafone market share from 32% to 38% in the consumer segment
1989 – 1999

Key Account Executive / Indoor Sales Coordinator

Unilever , Portugal
  • Key Account Executive, Unilever, Lisbon – Portugal 1996-1999
  • Reported to the Sales Director, managed and developed sales activities between Unilever and its Distributors and Resellers at PMG (Professional Market Group) in the FMCG sector.
  • Supported Sales Director and coordinated commercial activities of the sales team.
  • Indoor Sales Coordinator, Unilever, Lisbon – Portugal 1993-1995
  • Supported Sales Director and coordinated the Sales Department and its team - PMG (Professional Market Group) - FMCG sector.
  • Finance Officer, Unilever, Lisbon – Portugal 1989-1992
  • Management accounting and accounts receivable.

Work

2016 – present

Corporate Account Manager

Vodafone , Portugal
  • Responsible for the sales of Vodafone's telecom services to large accounts, managing Large Clients that represent approx. €1,5M yearly revenue
  • Acting has a telecom consultant, providing a wide range of telecom solutions, from mobile voice and data services, to fixed telecom services, M2M solutions, amongst other Vodafone's corporate solutions
2015 – 2016
(Oct – Mar)

Account Manager

EE , United Kingdom
  • Ownership of the sales and commercial proposition execution in EE’s corporate indirect channel
  • Developing propositions and initiatives that increase EE’s market share as per the business strategy
  • Managing relationships within the indirect channels at all levels to ensure that all opportunities are met to support the sales strategy and business plan
  • Managing relationships with distribution partners and retailers at all levels, focusing on the field and merchandising teams
  • Planning and delivery of the rolling activity planner in EE’s indirect channel and ensuring that this is effectively making the most of segment opportunities
  • Key Achievements:
  • Maintained an effective relationship with channel and maximising revenues & sales figures and ensured brilliant partnership account management day-to-day
  • Identified, developed and grew EE sales in line with strategy and objectives. Develop and maintained proactive relationships creating a channel partnership maximising revenues and opportunities
2013 – 2015

Head of Sales

NET ONE TELECOM , Angola
  • Responsible for designing, developing and implementing an effective commercial strategy for the launch of Wimax 4G for the Indirect Sales Channel in Angola, with full P&L responsibility
  • Leading account management and business development plans mainly in the Government, Military and Defense, Oil & Gas sectors in Angola with Yahsat’s Satellite Broadband Internet Communications Systems and Services comprising 1200 sites across Angola’s territory
  • Selling and generating leads providing a wide range of telecom solutions, from mobile voice and data services, to fixed telecom services, VoIP, Data VPN, Housing, Hosting and Managed Services, satellite transponder leasing, IP over satellite, VSAT, broadcasting and portable mobile satellite services amongst other high-value, high-revenue and complex NetOne's corporate solutions
  • Restructuring and expanding Net One’s Indirect Sales Channel with 180 Authorised Agents and Installers across Angola
  • Defining annual and quarterly business plans, strategic objectives, commercial campaigns, targets and incentives in order to drive the business forward
  • Leading, managing and reorganising a team of 15 account managers, sales and back office assistants
  • Key Achievements:
  • Significantly increased turnover from $30m to $50m within two years through the design and implementation of an innovative new commercial strategy for the Indirect Sales Channel
  • Substantially grew market share, penetration and visibility by 17 per cent in the B2C segment and 7 per cent in the B2B segment
2008 – 2013

Key Account Sales Manager

Samsung Electronics , Portugal
  • Leading the mobile devices and accessories business, effectively managing a portfolio strategy, product management and product lifecycle
  • Negotiating annual contracts, T&C’s, rebates, strategic objectives and commercial targets in line with the organisation
  • Defining, developing and implementing annual and quarterly business plans designed to achieve long-term sustainable growth
  • Managing sales forecasts and developing effective and creative sales and marketing strategies in order to maximise revenue potential and raise company market share
  • Managing and allocating Co-Op and MDF investments to maximise trade marketing activities, increase brand presence and meet sales targets and in-house market share for value and volume
  • Defining and managing Samsung commercial, communication and promotional presence in Retail and Wholesale Channels, in-house VDF stores, monthly catalogues and online, according to established BTL activities
  • Key Achievements:
  • Successful launch and development of the Smartphones, Tablets and Accessories portfolio in the Portuguese market
  • Significantly increased Vodafone account turnover to € 30m, increased margin to 30 per cent, launched and introduced the Android portfolio, conquered the in-house market share leadership in terms of volume, value and visibility to above 25 per cent and considerably increased average selling price per unit
  • Achieved a €55m turnover, increased margin to 35 per cent, improved market share with Open Market accounts to above 40 per cent, sold 500.000 units. devices per year and significantly increased the Average Selling Price per unit
1999 – 2008

Key Account Manager

Vodafone , Portugal
  • Designing, developing and executing a successful sales and marketing strategy between Vodafone and its Retail Channel
  • Generating leads and maximising sales opportunities for fixed and mobile data and voice packages
  • Defining the promotional strategy and negotiating and managing MDF and Co-Op to implement effective Retail and Wholesale trade marketing activities
  • Ensuring a strong leadership presence in the retail market and supporting trade marketing teams to develop and deploy effective sales and marketing campaigns in Vodafone branded stores and retail chains with significantly improvement of presence and visibility
  • Key Achievements:
  • Increased Vodafone Authorised Agents from 12 to 18, added 5 new National Distributors and successfully managed its commercial activity and resellers’ chain
  • Substantially expanded Vodafone presence and visibility in the Portuguese market through the opening of 75 new Vodafone branded stores nationwide with considerable impact on retail market
  • Generated more than €25m turnover and delivered an outstanding performance increase from 20k to 215k Gross Adds whilst keeping ARPU over €20.00 and controlling churn rate of two per cent
  • Instrumental in increasing Vodafone market share from 32% to 38% in the consumer segment
1989 – 1999

Key Account Executive / Indoor Sales Coordinator

Unilever , Portugal
  • Key Account Executive, Unilever, Lisbon – Portugal 1996-1999
  • Reported to the Sales Director, managed and developed sales activities between Unilever and its Distributors and Resellers at PMG (Professional Market Group) in the FMCG sector.
  • Supported Sales Director and coordinated commercial activities of the sales team.
  • Indoor Sales Coordinator, Unilever, Lisbon – Portugal 1993-1995
  • Supported Sales Director and coordinated the Sales Department and its team - PMG (Professional Market Group) - FMCG sector.
  • Finance Officer, Unilever, Lisbon – Portugal 1989-1992
  • Management accounting and accounts receivable.

Education

2011 – 2014

Warwick Business School

MBA (MBA)
2006 – 2007

Technical University of Lisbon- ISEG

Marketing (Masters)
2005 – 2006

Technical University of Lisbon- ISEG

PG MARKETING MANAGEMENT
1993 – 1999

Universidade Autonoma de Lisboa

BSc Business Administration

Additional Info

Nationality:
  • Portuguese