Sunny Li

Sunny Li

Works at:

BusinessBecause

Location in:

London, United Kingdom

Sunny Li

Currently

Works at:
BusinessBecause
Location in:
London, United Kingdom

Bio

A bilingual journalist with five-year experiences in print, broadcasting, online, PR and marketing having worked with leading companies such as IMG and the English Premier League. Established strong relations with press and media organisations in China with contacts throughout the country including Hong Kong and Marco.

Sunny has worked/studied in

  • United Kingdom

Sunny speaks

  • English

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Work

2008 – present
IMG World , United Kingdom
2013 – present

Journalist (part-time)

BusinessBecause , United Kingdom
2012 – present

Freelance broadcaster

talkSPORT
  • Commentate on talkSPORT's weekly Premier League matches. Research for the games and support the production team wherever needed.
2012 – present

Sports commentator

Perform
  • Commentating on weekly football matches in Mandarin Chinese.
2009 – present

Journalist

BusinessBecause
  • My job varies from writing stories about business students, business community and the global job market. I am also responsible of client-management and various business-related research projects.
2011 – 2012
(Sep – Jul)

Freelancer editor

HarperCollins Publishers
  • Working on a freelancing basis from home to undergo translation projects from English to Chinese in assistance with the publisher’ Comprehensive English-Chinese Dictionary which is due to release in mainland China and South Asia area in 2012.
2010 – 2011
(Dec – Aug)

Director and content editor

SportsLink.Asia
  • I work with european sports and personalities in the UK to maximise their expansion in the Asian market, especially in China, whether it is profile exposure or commercial return. I also help build relationships between the Chinese media and European sports organisations to benefit both parties various commercial and non-commercial ways.
2010
(Jun – Nov)

Senior communication and media officer

Game8 Limited
  • I work as a "bridge" for the English Premier League and the Chinese media. I advise and help both parties to work together to promote the EPL profile. Some noticeable clients we work with are CCTV (Chinese Central Television) and Titan Group. I also produce EPL radio shows and write features for a number of Chinese sports website.
2008 – 2010

Premier League football presenter/commentator

IMG Media
  • Presenting and commentating weekly live Premier League football matches to a mass audience base in China and the global Chinese community with IMG Media. Also managing my own team including co-commentators and a general manager.

Work

2008 – present
IMG World , United Kingdom
2013 – present

Journalist (part-time)

BusinessBecause , United Kingdom
2012 – present

Freelance broadcaster

talkSPORT
  • Commentate on talkSPORT's weekly Premier League matches. Research for the games and support the production team wherever needed.
2012 – present

Sports commentator

Perform
  • Commentating on weekly football matches in Mandarin Chinese.
2009 – present

Journalist

BusinessBecause
  • My job varies from writing stories about business students, business community and the global job market. I am also responsible of client-management and various business-related research projects.
2011 – 2012
(Sep – Jul)

Freelancer editor

HarperCollins Publishers
  • Working on a freelancing basis from home to undergo translation projects from English to Chinese in assistance with the publisher’ Comprehensive English-Chinese Dictionary which is due to release in mainland China and South Asia area in 2012.
2010 – 2011
(Dec – Aug)

Director and content editor

SportsLink.Asia
  • I work with european sports and personalities in the UK to maximise their expansion in the Asian market, especially in China, whether it is profile exposure or commercial return. I also help build relationships between the Chinese media and European sports organisations to benefit both parties various commercial and non-commercial ways.
2010
(Jun – Nov)

Senior communication and media officer

Game8 Limited
  • I work as a "bridge" for the English Premier League and the Chinese media. I advise and help both parties to work together to promote the EPL profile. Some noticeable clients we work with are CCTV (Chinese Central Television) and Titan Group. I also produce EPL radio shows and write features for a number of Chinese sports website.
2008 – 2010

Premier League football presenter/commentator

IMG Media
  • Presenting and commentating weekly live Premier League football matches to a mass audience base in China and the global Chinese community with IMG Media. Also managing my own team including co-commentators and a general manager.

Education

– 2008

Cardiff University

Journalism (Postgraduate)
2007 – 2008

Cardiff University / Prifysgol Caerdydd

Master of Art
2003 – 2007

The University of Stirling

BA

Clubs

Not a member of any clubs

Additional Info

Website
www.businessbecause.com
Nationality:
  • Chinese