Timothy Seow

Timothy Seow

Studies at:

CEIBS - China Europe International Business School

Location in:

, Hong Kong

Timothy Seow

Timothys connections

Currently

Studies at:
CEIBS - China Europe International Business School
Location in:
, Hong Kong

Bio

Strategic marketer with a proven track record of delivering commercial results within mature and nimble organisations. Particular strengths in planning but also delivering programs of work that create brand equity, achieve business objectives and contribute to a competitive advantage through the development of better customer experiences and value propositions.

Experienced in leading virtual teams within a matrix organisation. Significant financial services expertise as well as across automotive, consumer goods, sports and non-profit. Currently based in Shanghai completing an MBA at the China Europe International Business School (CEIBS) expected graduation in 2016 with First Class Honours.

Timothy has worked/studied in

  • Australia
  • China

Timothy speaks

  • English

Timothy has experience in

  • Consumer goods
  • Government / Public sector / Non-profit
  • Luxury
  • Media and Entertainment
  • Services - legal, PR, marketing, accounting

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Work

2015 – present

Growth & Strategic Marketing Leader

General Electric (GE) , Australia
  • Part of the GE Capital Business: Drive profitable growth through the delivery of strategic initiatives designed to build brand equity, attract new personal loan customers and extract more value from the existing credit card portfolio. This role involves leading virtual teams and complex programs of work across marketing and the wider organisation. Develop product, program and initiative level strategies. Generate insights to identify new opportunities, market sizing, business casing and dual-ownership of the customer value proposition.
2012 – 2015

Senior Marketing Communications Manager - Insurance

Royal Automobile Club , Australia
  • Partner with business stakeholders to set the strategic direction for the Personal Insurance portfolio. Development of the marketing communications plan to achieve market share and revenue targets whilst increasing customer lifetime value through improved renewal rates and maximising cross-sell opportunities.
2010 – 2012

Account Director

Marmalade , Australia
  • Provide thought leadership and manage all facets of clients’ marketing activity from the development of brand strategy through to campaign implementation. Lead a team of external partners and media agencies to achieve business results.
2006 – 2012

Senior Account Manager

J Walter Thompson , Australia
  • Plan, implement and optimise marketing communications and brand strategy for key clients Ford, Australian Childhood Foundation and the Victorian Government.

Work

2015 – present

Growth & Strategic Marketing Leader

General Electric (GE) , Australia
  • Part of the GE Capital Business: Drive profitable growth through the delivery of strategic initiatives designed to build brand equity, attract new personal loan customers and extract more value from the existing credit card portfolio. This role involves leading virtual teams and complex programs of work across marketing and the wider organisation. Develop product, program and initiative level strategies. Generate insights to identify new opportunities, market sizing, business casing and dual-ownership of the customer value proposition.
2012 – 2015

Senior Marketing Communications Manager - Insurance

Royal Automobile Club , Australia
  • Partner with business stakeholders to set the strategic direction for the Personal Insurance portfolio. Development of the marketing communications plan to achieve market share and revenue targets whilst increasing customer lifetime value through improved renewal rates and maximising cross-sell opportunities.
2010 – 2012

Account Director

Marmalade , Australia
  • Provide thought leadership and manage all facets of clients’ marketing activity from the development of brand strategy through to campaign implementation. Lead a team of external partners and media agencies to achieve business results.
2006 – 2012

Senior Account Manager

J Walter Thompson , Australia
  • Plan, implement and optimise marketing communications and brand strategy for key clients Ford, Australian Childhood Foundation and the Victorian Government.

Education

2014 – 2016

Melbourne Business School

Business/Management (MBA)
2016
(Sep – Dec)

CEIBS - China Europe International Business School

Business/Management (MBA)
2003 – 2006

Monash University

Double Ba. Marketing & Management (Bachelors)

Achievements

  • 2015 - GE Capital Managing Director’s Award
  • 2014 - NAB Marketing Challenge, 2nd Place
  • 2013 - Australian Cannes Young Lion - National Winner, Young Marketer

Additional Info

Website
www.linkedin.com/in/timseow
Nationality:
  • Australian