Xavier Macia

Xavier Macia

Studies at:

Nanyang Business School

Location in:

Singapore, Singapore

Xavier Macia

Currently

Studies at:
Nanyang Business School
Location in:
Singapore, Singapore

Bio

Business Development Manager

Market & Product Strategist / Business Developer / Negotiator

PROFILE

Double MBA in Strategy and Management of Technology, 9 years hands-on experience with product development, sales, marketing & product management cycle. Proven track record in the Automation, Electronics, Semiconductor and Logistics Industries. From opportunity identification, competitive analysis, forecast, cost and price modelling; through product commercialization, development and positioning; brand awareness development, pipeline, segment and channel building; to market and customer segmentation, CRM and sales cycle



CORE COMPETENCIES

Strategic/Tactical Planning • Contract Negotiations • P&L Responsibility • Business Development

Team Building/Leadership • Account/Relationship Management • Strategic Alliances/Partnerships

Consultative/Solution Sales • Product Management • Project Planning/Management • Sales Pricing

Xavier has worked/studied in

  • Belgium
  • Indonesia
  • Japan
  • Luxembourg
  • Malaysia
  • Netherlands
  • Philippines
  • Singapore
  • Spain
  • Sweden
  • Thailand
  • United Kingdom

Xavier speaks

  • English
  • Spanish
  • Catalan

Xavier has experience in

  • Technology

Join or Login to view the full profile

Only members of BusinessBecause can view full member profiles. Joining only takes one minute and you can sign in with your LinkedIn account...

Create a profile...


Work

2009 – 2010
(Dec – Jun)

Head of Product Group

Sunstream Industries , Singapore
  • Material Handling and Logistics Automation Head of Product Group with P&L accountability – 8 team members – SEA and China regions Strategy & Business Development
  • Developed and implemented new market strategies, sales and tactical plans for Thailand, Philippines and Vietnam; exponential growth after the successful early market entry
  • Strong, sustained relationships with customers, principal and partners to facilitate sales growth
  • Developed & negotiated regional marketing strategies and budget with the American supplier
  • Provided exceptionally high level of support to accounts, perceived as a leader and contributor. Supported by deep technical understanding of complex automation solutions and products
  • Established partnership with strategic system integrator, generating revenues of S$1m per year
  • Spearheaded the largest commercial sale in the department, solution valued at S$850k Leadership, Team & Project Management
  • Directed the sales team to exploit sales potential in existing and new accounts. Increased sales 5% during tenure with the company
  • Initiated and strengthened department’s capability as full solutions provider partner
  • Hired & coached team members. New hires achieved initial sales target - 2 systems per month
  • Managed allocation of resources to deliver regional projects on schedule, 10+ projects per year
  • Optimized stock keeping units, reducing holding costs by 16%
  • Key Accounts: Abbott, Kimberly-Clark, Dow Chemical, Coca-Cola, F&N, Exxon-Mobil & Total
2008 – 2009
(Apr – May)

Regional Sales Manager

Viscom AG , Singapore
  • Electronics and Semiconductor Equipment Regional Sales Manager – New Product Introduction – JAPAC region Business & Product Development
  • Recruited to drive the product development process and expand market reach through the implementation of a regional reseller channel and strategic business alliances
  • Partnered with distributors to market new products and solutions; sales strategies and promotions; marketing programs to increase business. Over 1.0 Million Euros in revenues
  • Collaborated with global marketing department to develop innovative marketing programs
  • Actively involved with R&D in the development & improvement of products using market insights, customer-centric approach & technical knowledge (SMT, Wire-bonding & MEMS)
  • Networked extensively throughout business community at shows, seminars & demonstrations Key Accounts: HP, Samsung, TSMC, Continental, Bosch, Nissan, Toyota & Hana Microelectronics
2001 – 2007

Sales and Application Engineer

General Electric (GE) , Luxembourg
  • Metal cutting & Industrial Automation
  • Sales & Application Engineer – Account Management – Europe region Business Development & Project Management
  • Consultative approach to assess client needs & offer solutions that meet client’s strategic goals
  • Led and coordinated OEMs in the 4 Million Euro international project for Peugeot & Citroen
  • Sold first solutions in the woodworking sector with 200k Euros sales revenue in 3 months
  • Introduced solutions in F&B sector with 20 systems sold in one year and 5% market share
  • Expert in Industrial Automation technologies: CNC, PLC, SCADA, MES, HMI, Drives & motors, Industrial communications, Milling-turning-grinding machines and turnkey projects Customer Relationship Management & Innovation
  • Acted as customer’s trusted advisor to interact with product & marketing teams in USA/Japan
  • Key player in cultivating relationships with clients. Conducted technical assessments with prospective clients to identify needs and develop innovative and customized solutions
  • Challenged Status Quo taking calculated risks to create new product ideas & work processes
  • Key Accounts: Renault, Peugeot, Citroen, Fiat, Daimler, Airbus, DMG, Danobat and MTorres

Work

2009 – 2010
(Dec – Jun)

Head of Product Group

Sunstream Industries , Singapore
  • Material Handling and Logistics Automation Head of Product Group with P&L accountability – 8 team members – SEA and China regions Strategy & Business Development
  • Developed and implemented new market strategies, sales and tactical plans for Thailand, Philippines and Vietnam; exponential growth after the successful early market entry
  • Strong, sustained relationships with customers, principal and partners to facilitate sales growth
  • Developed & negotiated regional marketing strategies and budget with the American supplier
  • Provided exceptionally high level of support to accounts, perceived as a leader and contributor. Supported by deep technical understanding of complex automation solutions and products
  • Established partnership with strategic system integrator, generating revenues of S$1m per year
  • Spearheaded the largest commercial sale in the department, solution valued at S$850k Leadership, Team & Project Management
  • Directed the sales team to exploit sales potential in existing and new accounts. Increased sales 5% during tenure with the company
  • Initiated and strengthened department’s capability as full solutions provider partner
  • Hired & coached team members. New hires achieved initial sales target - 2 systems per month
  • Managed allocation of resources to deliver regional projects on schedule, 10+ projects per year
  • Optimized stock keeping units, reducing holding costs by 16%
  • Key Accounts: Abbott, Kimberly-Clark, Dow Chemical, Coca-Cola, F&N, Exxon-Mobil & Total
2008 – 2009
(Apr – May)

Regional Sales Manager

Viscom AG , Singapore
  • Electronics and Semiconductor Equipment Regional Sales Manager – New Product Introduction – JAPAC region Business & Product Development
  • Recruited to drive the product development process and expand market reach through the implementation of a regional reseller channel and strategic business alliances
  • Partnered with distributors to market new products and solutions; sales strategies and promotions; marketing programs to increase business. Over 1.0 Million Euros in revenues
  • Collaborated with global marketing department to develop innovative marketing programs
  • Actively involved with R&D in the development & improvement of products using market insights, customer-centric approach & technical knowledge (SMT, Wire-bonding & MEMS)
  • Networked extensively throughout business community at shows, seminars & demonstrations Key Accounts: HP, Samsung, TSMC, Continental, Bosch, Nissan, Toyota & Hana Microelectronics
2001 – 2007

Sales and Application Engineer

General Electric (GE) , Luxembourg
  • Metal cutting & Industrial Automation
  • Sales & Application Engineer – Account Management – Europe region Business Development & Project Management
  • Consultative approach to assess client needs & offer solutions that meet client’s strategic goals
  • Led and coordinated OEMs in the 4 Million Euro international project for Peugeot & Citroen
  • Sold first solutions in the woodworking sector with 200k Euros sales revenue in 3 months
  • Introduced solutions in F&B sector with 20 systems sold in one year and 5% market share
  • Expert in Industrial Automation technologies: CNC, PLC, SCADA, MES, HMI, Drives & motors, Industrial communications, Milling-turning-grinding machines and turnkey projects Customer Relationship Management & Innovation
  • Acted as customer’s trusted advisor to interact with product & marketing teams in USA/Japan
  • Key player in cultivating relationships with clients. Conducted technical assessments with prospective clients to identify needs and develop innovative and customized solutions
  • Challenged Status Quo taking calculated risks to create new product ideas & work processes
  • Key Accounts: Renault, Peugeot, Citroen, Fiat, Daimler, Airbus, DMG, Danobat and MTorres

Education

2010 – 2011

Nanyang Business School

Strategy (MBA)
2010 – 2011

Waseda University- Waseda Business School

Management of Innovation & Technology (MBA)
2000 – 2001

Northumbria University

BEng. Hons, MIET - Communication & Electronic Engineering (Bachelors)
1995 – 2000

Universitat Politecnica de Catalunya

BEng. in Industrial Engineering - Electronics & Instrumentation (Bachelors)

Additional Info

Website
sg.linkedin.com/in/xaviermacia
Nationality:
  • On