Being “always on” interrupts the sex lives of busy MBA graduates from Ivy League schools, according to a mystery online report.
Researchers supposedly surveyed thirty anonymous MBA graduates from Ivy League universities, and found that 40 per cent of them have interrupted sex to answer their BlackBerries and other PDAs (Personal Digital Assistants).
The results also show that an astonishing 45 per cent of those surveyed prefer work-related activities, such as attending business meetings and dinners, and playing golf, to sex.
Among the research participants, 27 were men and over half were married.
But if they’re skipping sex for golf, are they having enough of it? The answers are divergent: 60 per cent say they aren't, with 25 per cent stating they’re getting way too little, and 20 per cent saying they're getting too much sex.
As for the duration of sex when they do find the time, 55 per cent say it's “just right” and 45 per cent claim it's “too short”.
With 45 per cent claiming they wished sex lasted longer, it seems that MBA students need to make time for intimacy. Turning off PDAs when it’s time for sex could be “very effective”, according to the report.
Since busy executives are tied to their BlackBerries, the authors suggest it “may not be wrong” to schedule some loving time in your BlackBerry calendar and then keeping the appointment.
The results have been deployed by the sponsor company, Pittsburgh-based DeLithe Nutraceutical, to promote its sexual performance drug Prolasta.
In the press release, the authors of the report are cited as Dr. Frank Costa
of the Pittsburgh Urologic Institute and David Dato, “a college student interested in entering a top MBA graduate school.”
Neither of them could be reached for comment.