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An MBA Fair With No Queues?

MBA Tour offers German and Russian hopefuls a better way to engage with b-schools

Who has the energy to wait in line at MBA fairs in these troubled times? Business school road show experts MBA Tour will offer applicants in Germany and Russia the chance to meet business schools in a more civilized setting this month.

The Moscow event on January 21st and the Dusseldorf event on January 23rd will bring together an intimate group of schools and applicants to interact in less-traditional roundtables and workshops.

With no waiting in lines to speak with schools, the MBA Tour events allow a limited number of applicants to participate in small group discussions. B-school representatives rotate between groups giving short presentations, handing out material and answering questions.

Presenting at Moscow will be Duke University’s Fuqua School of Business, Belgium’s Vlerick Leuven Gent Management School, and the UK’s Teesside University Business School. In Düsseldorf, Denmark’s Copenhagen Business School will hope to make its mark. Germany’s European School of Management and Technology will participate in both events.

Peter von Loesecke, CEO and Managing Director of MBA Tour, says: “Roundtable workshops allow students to meet school representatives in a more informal and relaxed format, and it’s equally easy and effective for school representatives to actually come meet the students who are seated at the table."

Loesecke says the goals of the Moscow and Düsseldorf tours are twofold: to introduce students to schools who want to recruit German and Russian talent, and to help locals meet schools that they previously haven’t considered.

MBA Tour has represented top business schools from North America, Europe, Asia, and South America to applicants around the world since 1993.

Loesecke notes that the questions that applicants ask on the tours “differ a lot,” depending on the individual’s background: “Students from banking and consulting usually know firsthand the value of the MBA degree because MBAs are common in those two industries.

“When you encounter students from other industries the value of the degree is more dependent on the company and also the functional area that the student is working in,” he says.

Describing modern applicants as “much more sophisticated,” Loesecke says students now demand a better understanding of how an MBA can help them in their careers.

He says MBA Tour’s roundtable workshop is an excellent opportunity for them to really grasp the culture of a school.

MBA Tour events in Canada attract a high turnout with over 90 per cent of registrants actually showing up.

MBA Tour chose Dusseldorf as this year’s first stop in Germany because it’s attracted high attendance in the past. Dusseldorf is Germany’s second economic centre after Frankfurt.

MBA Tour will also organize roundtable events in India and the USA this January and February. For a complete schedule and registration form click here.  

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