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This MBA Is Tapping Into Saudi Vision 2030 With His Business Consultancy

Faisal Al Amro used an MBA at Copenhagen Business School to enter a new career in consulting in Saudi Arabia


Thu Jan 4 2018

Saudi Arabia is going through a period of radical change. The reforms set out in the Crown Prince’s Saudi Vision 2030 aim to transform the nation into a pillar of innovation, holding up the Middle East.

Guidance and leadership will be ever more vital in the years to come, as a nation built on oil looks to innovate in other areas without slipping up.

With this in mind, Faisal Al Amro, an MBA graduate from Copenhagen Business School, recently co-launched his own consulting firm in Saudi Arabia—Pioneers Consulting and Training.

faisal copenhagen

“Our role is to challenge the theory and best practices and customize them according to local needs—ensuring we deliver a customized version which is more applicable on the ground,” Faisal explains.

“We have been able to build a strong success track supported by a diverse group of clients; many of which are leading organizations in their fields—including banks, retailers, and IT firms.”

Building long-term sustainable relationships with clients, Faisal’s current role is a far cry from the career he held before and immediately after his MBA, when he worked for a telecommunications company, first as a billing developer and business analyst, and later heading up the firm’s business analytics team.

It was during that first stint at the company when his initial intrigue for business education surfaced—“working as a business analyst with a purely technical background made me realize what was missing,” he says.

“I missed the business side of things, and that’s what made me start searching for an MBA degree. I wanted to build a strong business acumen and add it to my technical background. In my mind, it was the MBA that would put me in a better position to make the next breakthrough in my career.”

It did. Faisal became the company’s executive business analysis manager, achieving his goal of becoming a “super corporate executive,” he says.

But not long into his more senior role, Faisal realized it was not for him. He wanted to put his MBA education to more purposeful use and become the boss of his own work.

With consulting, Faisal could collaborate with a plethora of companies and people, gaining a grounding in multiple disciplines. It seemed the obvious choice. Indeed, Faisal notes, consulting is not too dissimilar from his experience on the Copenhagen MBA.

“You get business insights from all over the globe,” he says. And, in a class of 43 students made up of over 20 nationalities, Faisal adds that there is no place to hide when it comes to developing communication skills.

“You have to work with everyone, whether you like it or not. Whether you’re an introvert or an extrovert, you have to bring out the collaborative team player inside you to be able to succeed in such a set up.”

Part of his soft skill development was cultivated by the Copenhagen MBA’s Leadership Discovery Process (LDP)—a personal and professional development program that runs alongside the MBA.

LDP topics include cognitive coaching, the functioning of the brain, team dynamics, and situational leadership. The program culminates in a three-day leadership simulator—based in the wilderness of Southern Sweden—where students are put under pressure to showcase what they’ve learned during the LDP.

“It’s a journey that takes you on a deep dive into your inner self and helps you discover and realize your real and ‘full’ potential,” Faisal explains.

Faisal takes a similar approach with the companies he works with in Saudi Arabia, but his links back to Copenhagen Business School don’t end there. Together with Matthew Harland, former admissions manager for the Copenhagen MBA, Faisal helps introduce the program to potential candidates in Saudi Arabia.

Acting as ambassadors for the program in the region, both Faisal and Matthew—himself a former MBA student from Australia—are a symbol of the global potential an MBA harnesses.

“I have not encountered any Copenhagen MBA graduates who don’t think that attending the program was one of the best decisions they’ve ever made,” Faisal concludes.

“If you’re looking to make friends from all over the globe, learn business, and improve as a person, the Copenhagen MBA is definitely the right place for you.”

Student Reviews

Copenhagen Business School (CBS)




CBS: efficient international network

CBS has always been ranked among the best universities in Europe and this means that it has become a sign of professionalism and success. The academic level is great thanks to the good teachers and the atmosphere is proactive and challenging. Lots of events are planned every week and this helps you to find your own way. CBS is not only a business school, it is a great and efficient international network.




Good academic career

I did my Bachelors at CBS and their academic excellence and career opportunities led me to pursue my Masters in Accounting, Strategy and Control. I was very lucky to go on an exchange in Singapore for one semester it boosted me to get a career in a global firm. I like that it is super modern and has all the facilities for the business student in 2019. Especially, I liked the library and Bitlab where I spent most of my time studying. However, note that it is very demanding and studying here is no joke. Everything is very competitive and you are among the most excellent business students in the country. The interaction with international students helped me to see different perspectives in business and culturally and I was lucky to make friends from any part of the world. CBS is like a brand in Denmark. Every serious business company prioritizes us over any other Danish university and also it is free for European citizens. Overall, I have a very satisfying experience at CBS and I'm looking to continue my academical career even further.




CBS is one of the best!

All I have to say regarding my experience at CBS is that it is AMAZING. Having been tutored by world-class academic staff, I can definitely support that I am receiving the best of quality regarding my studies in Digital Marketing. Staff is very friendly and easy to approach. In addition, the facilities we enjoy are top class and meet any demands. Keep in mind that, EU citizens do not pay any fees. Student life might be non-existent here, but the location of the University in The very center of Copenhagen has a huge variety of choices to offer to students regarding their entertainment. Accommodation might be a problem, but early research of the market can be very useful. In addition, the University promotes diversity. In CBS University you can meet people from the whole world which is quite interesting. I definitely suggest CBS for any student who he's interested in pursuing a career in marketing or business.




The ideal business school

I have been enrolled in this university for 2 semesters. What I took from this experience is that there is nothing better out there for those looking for professional growth while being guided by some of the top-notch professors in Scandinavia. They have a really strong focus in technology and digital transformation and they are up to date to guarantee you land a job in the modern fast-evolving world. They also embrace diversity which means many students come from any part of the world and it takes the entire learning experience to another level. You simply learn from every other student cause everyone has different experiences and background which makes you open your mind and see the world from a different angle. In Denmark, even businesses prioritize people who graduate from CBS as it's commonly perceived as the most prestigious university for business graduates.

José Pedro



A Place of Personal Growth

In CBS you can expect an environment of proactive thinking and growth. The university staff is always open to help and to debate. The teaching methods balance theoretical knowledge and practical skills enabling the student with capacity and confidence to enter the job market successfully. The existence of students from all over the world stimulates discussion and promotion of different cultures, ideas and perspectives. I highly recommend this university for students in business-related areas.





The environment here is really great. Despite the well organized buildings and libraries, there are also places for students to just stay and relax also even study in the corners of each campus. The professors are mostly really nice and try to interact with students a lot. So, to sum up, the environment is really nice for studying here.




Quality education

Quality education where it emphazises the importance of academic. No finger to put on this aspect of the school. However, sometimes the administration and IT can be lacking a bit, but in general a really good choice for education!




Best Time!

Classes are challenging and conducted in a professional manner. CBS offers a wide range of possibilities to develop outside of the classes! Libraries and other facilities on the campus are very well adjusted to the student needs.




A heavily theory-based curriculum combined with an ever-stimulating environment

I am currently a Master student at CBS, but I have also completed a Bachelor's Degree in this university. I am quite satisfied with my studies and the teaching level. However, when compared to other business schools, it becomes apparent that most courses at CBS strive to find a good balance between theoretical insight and real-life examples. Compared to my exchange university, the projects that I have found myself writing at CBS have a far less practical application and also leave little room for creativity. If the teaching is heavily theoretical, on the bright side, the university arranges a number of events throughout the year to encourage students to apply their knowledge, in the form of career fairs, case competitions, and other events organized by student associations. In my experience, teachers are very easily approachable and happy to answer your questions. A foreign student like me will find a more international environment at Master level, since the number of international (or at least non-Scandinavian) students enrolled in the Bachelor programs is quite low. However, all communication (both oral and written) from teachers and the university offices is always in English. Administrative offices, student guidance services, the career center, and the international office are definitely worth a mention. All of the requests that I have had throughout the years have always been met with kindness, promptness and efficiency.






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