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You Read Playboy For The Business Insights, Right?

Meet IE Business School’s star professor, David Bach, and find out why he thinks business students can learn a lot from the Playboy Indonesia case study.

By  Giulia Cambieri

Tue Jun 14 2011


David Bach teaches ‘Strategy and Economic Environment’ and ‘Business, Government and Society’ at IE Business School, and was recently named one of the 40 best business professors below the age of 40 by US b-school website Poets&Quants

Last week, Bach was in London to meet members of the IE UK Alumni Club and IE & Brown alumni to test run a case study he’s developed called “Burkas and Bikinis: Playboy in Indonesia”.

Playboy’s Indonesia, which launched in 2006, was the first edition of the US magazine in a Muslim country. The magazine was withdrawn amid widespread moral opprobrium. Bach points out, the rage Playboy provoked in some quarters of society was not so much because of its content – which was tame compared to local, widely available pornography – but because the magazine represents American culture and values.

In this video, Bach explains what makes a good case study, how he chooses the case studies he develops with his students, and what lessons can be learned from the Playboy Indonesia case.

Click here, to read more about Burkas and Bikinis: Playboy in Indonesia

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