GMAC is the owner of the Graduate Management Admission Test® (GMAT®) exam, used by more than 7,000 graduate programs worldwide.
The acquisition sparks an exciting new era for BusinessBecause, our users, and our business school partners, and serves to support our mission to inform and inspire post-graduate students as they consider further management study.
BusinessBecause will continue to operate as a separate subsidiary retaining its full editorial and creative independence. GMAC will provide us with the resources necessary to scale our reach and services.
GMAC estimates that, at any given time, more than two million candidates are considering a graduate education in management, but the majority abandon their search along the journey.
For GMAC, the acquisition of BusinessBecause represents an expansion of a portfolio of products and services to help nurture more candidates throughout their entire journey from consideration to application. BusinessBecause supports and enhances GMAC’s mission to help business schools and candidates discover, evaluate, and connect with each other.
“BusinessBecause has built a solid reputation for helping business schools showcase what makes them unique to candidates and providing valuable information to candidates during their journey to consider graduate management education,” says Betty Su, chief marketing officer at GMAC.
“Their platform not only helps schools stand out, but also supports our purpose to ensure no talent goes undiscovered. Through this acquisition, GMAC plans to preserve the positive contribution they make to the global graduate management education community and invest additional resources to serve schools and candidates.”
BusinessBecause launched in late-2009 as the first ‘niche network’ connecting business students, employers, business school applicants, and business schools around the world. Since then, BusinessBecause has developed into a trusted online publisher with daily business school news, people-focused stories, and practical resources for business school applicants.
BusinessBecause—which shares information to guide business school candidates during the crucial consideration and selection phases of the applicant journey—has over 40,000 registered members worldwide and a monthly news readership of 150,000.
“We are thrilled to be working the Graduate Management Admission Council,” says Kate Jillings, co-founder of BusinessBecause. “When my co-founders, Maria Ahmed and Sian Morley-Smith, and I launched BusinessBecause in 2009, our goal was straightforward: connect business school candidates, business schools, business students and employers.
“In partnership with GMAC, we will be able to expand and publish even more stories and relevant, useful information around choosing a business school and finding a fulfilling career.”
For this exciting new chapter, the BusinessBecause team will be led by our new managing director Andy Roughton—who joined the company in January 2018—alongside Fred Newton, head of sales, and Marco De Novellis, editor.
GMAC’s acquisition of BusinessBecause was completed on April 10th, 2018.