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EFMD And GMAC Conference To Tackle MBA Directors’ Challenges

Major conference tackles the big questions for movers and shakers who design and run MBA programmes worldwide

By  Maria Ahmed

Wed Feb 6 2013

The 2013 EFMD MBA Conference, one of the biggest conventions for the movers and shakers who design and run MBA programmes around the world, will tackle the MBA Director’s Dilemma amongst other challenging topics.
The conference will bring participants up-to-date on the latest thinking on everything from the content of the programmes to relations with recruiters, to online learning, to handling the press.
EFMD is an influential membership organisation focused on management education, with business schools, businesses and consulting firms among its members. It also accredits business schools through its EQUIS stamp.
The conference, which is supported by the Graduate Management Admission Council, will take place at the IMD campus in Lausanne, Switzerland, from 17 to 19 March. The theme is Leading the MBA: The Good, the Bad & the Ugly. 
“The role of the MBA Director has never been more important and balancing a mix of leading, coaching and inspiring with carrots, sticks and humility is not easy”, said Prof. Eric Cornuel, the CEO and director general of EFMD. 
The event brings together course directors from across the MBA spectrum (full-time, part-time, distance learning or executive) to share ideas whilst also providing practical tools and best practice.
It’s also a great way to build a network of business school decision-makers around the world from schools including IMD, ESMT, EADA, Grenoble Graduate School of Business, LBS, SDA Bocconi, Lancaster and Frankfurt School of Finance & Management ! 
“While MBA demand remains strong amongst employers, the sector has become increasingly complex,” explains Dave Wilson, GMAC president and CEO. “Programme directors are working in very challenging environments and are key to the success of their programmes.”

Speakers and sessions include:

•      Developing Partnerships & Portfolio Expansion Strategies
 Julia Marsh, Director MiM, LBS, UK
•      Creating Positive Group Dynamics 
John Sadowsky, Professor of Leadership and Marketing, Grenoble Ecole de Management, FR

•      Trends in Graduate Management Education Deborah Somers, Director, EMEA, GMAC ®, UK

•      Media: Developing Key Messages about You and Your Programme
 Teresa Martini, Consultant, Ex-International Producer at CNN, UK
•      Corporate Panel
 Are employers actually aware of the programme details when hiring your MBAs? Can they really tell the difference between a specialised Masters Programme and an MBA? What in-house training do they provide and how relevant are business schools to them?
•      Innovation in Blended Learning
... and much more!
To reserve your seat, register here. You can also message EFMD's Matthew Wood if you have any questions!